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Battery Terminal Protector

Fail

Demand is soft, at -15.6% this quarter, so Battery Terminal Protector is a Fail.

Flapen Score
40
40 / 100
Ranks 6,010 of 7,287 Automotive niches · −9 vs the category median of 49
Market size
$171K/yr168K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
72%top-5 click share · 12 brands · 107 sellers

Flapen Score

Battery Terminal Protector against its category

The dotted line is the Automotive average. Past it, Battery Terminal Protector is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Battery Terminal Protector market on Amazon at a glance

Shoppers on Amazon United States searched for Battery Terminal Protector 168K times last year and spent an estimated $171K. The top 5 brands take 85% of clicks. Demand peaks in Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 10.5% of those searches ended in a purchase.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $171K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
10.5%
Market size, estimated
$171Ka year
Peak month
September2.0× the quietest month
Top search term
battery terminal protector76K searches a year

02 · Price

A sale here is worth $9.71.

Listings sell for $9.71 on average, from $3.91 to $19.59. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At $9.71 that is $10K to $12K a year per listing.

Average price
$9.71under the $15 to $100 sweet spot
Price range
$3.91–$19.59
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
$10K–$12K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Oils & Fluids. It carries 3,013 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#110in Oils & Fluids
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
3,013per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Battery Terminal Protector products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

12 rising

Sellers

107

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

12%

  • Brand 146%
  • Brand 219%
  • Brand 310%
  • Brand 48%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (6 brands, 12%)

Demand

Battery Terminal Protector search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 2.0×

Search terms

Top Battery Terminal Protector search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • battery terminal protector76K/yr
  • battery terminal protector spray13K/yr
  • battery terminal spray10K/yr
  • battery corrosion preventative9K/yr
  • battery protector8K/yr
  • crc battery terminal protector8K/yr
  • battery protector spray7K/yr
  • car battery terminal protector10K/yr
  • battery terminal corrosion preventer6K/yr
  • battery corrosion spray5K/yr

Reviews and returns

What reviews say buyers love and hate about Battery Terminal Protector

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Small tube,”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Battery Terminal Protector questions

Answered from the same tracked data.