Battery Tender
MaybeShoppers spend an estimated $12.6M a year here. But demand is soft, at -24.0% this quarter, so Battery Tender is a Maybe.
- Flapen Score
- 51 / 100Top 39% of 7,287 Automotive niches · +2 vs the category median of 4951
- Market size
- $12.6M/yr3.9M searches / yr
- 90-day growth
- -24.0%search demand this quarter
- Competition
- 57%top-5 click share · 8 brands · 38 sellers
Flapen Score
Battery Tender against its category
The dotted line is the Automotive average. Past it, Battery Tender is stronger. Inside it, weaker.
Market
The Battery Tender market on Amazon at a glance
Shoppers on Amazon United States searched for Battery Tender 3.9M times last year and spent an estimated $12.6M. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 3.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.6M a year.
- Searches, last 12 months
- 3.9M
- Growth, 90 days vs prior 90
- -24.0%
- Conversion, latest week
- 8.0%
- Market size, estimated
- $12.6Ma year
- Peak month
- November4.0× the quietest month
- Top search term
- battery tender1.6M searches a year
02 · Price
A sale here is worth $40.56.
Listings sell for $40.56 on average, from $9.80 to $92.79. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 15,000 to 20,000 of them. At $40.56 that is $608K to $811K a year per listing.
- Average price
- $40.56inside the $15 to $100 sweet spot
- Price range
- $9.80–$92.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $608K–$811K
- Returns
- 3.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #17 within Jump Starters, Battery Chargers & Portable Power. It carries 14,608 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #17in Jump Starters, Battery Chargers & Portable Power
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 14,608per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Battery Tender products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NOCO GENIUS1: 1A 6V/12V Smart Battery Charger Automatic Maintainer Trickle Charger & Desulfator with Overcharge Protection & Temperature Compensation for Lead-Acid & Lithium Batteries
- Price
- $28.41
- Rating
- 4.4/5
- Reviews
- 62,471
- Age
- 6y ago

Battery Tender Junior 12V 750mA Charger and Maintainer: Automatic 12V Powersports for Motorcycle ATVs and More - Smarter Than a Trickle Charger - 021-0123
- Price
- $36.06
- Rating
- 4.8/5
- Reviews
- 49,793
- Age
- 21y ago

Battery Tender Plus 12V 1.25 AMP Car & Motorcycle Battery Charger and Maintainer Float Charge for Automotive and ATVs - Smarter Than a Trickle Charger
- Price
- $53.51
- Rating
- 4.7/5
- Reviews
- 21,527
- Age
- 22y ago

NOCO GENIUS2: 2A 6V/12V Smart Battery Charger Automatic Maintainer Trickle Charger & Desulfator with Overcharge Protection & Temperature Compensation for Lead-Acid & Lithium Batteries
- Price
- $46.62
- Rating
- 4.6/5
- Reviews
- 18,695
- Age
- 6y ago

NOCO GENIUS2D: 2A 12V Smart Onboard Battery Charger - Direct-Mount Automatic Maintainer Trickle Charger & Desulfator with Overcharge Protection & Temperature Compensation for Lead-Acid Batteries
- Price
- $39.18
- Rating
- 4.6/5
- Reviews
- 10,857
- Age
- 6y ago
Trending
estimated 90-day click momentum
12V 2A Lead-Acid Battery Charger and Maintainer Trickle Charger for Lawn Mower Car Boat ATV SLA/AGM Batteries 2000mA Smart Charger Desulfator
- Price
- $9.80
- Rating
- 4.4/5
- Reviews
- 1,673
- Age
- 3y ago

Battery Tender Ring Terminal Harness Accessory Cable - 18 inch Cord Adapter with SAE Quick Disconnect - Easy Quick Convenient for Motorcycles Cars ATVs and More - 081-0069-6
- Price
- $10.90
- Rating
- 4.8/5
- Reviews
- 13,616
- Age
- 19y ago

Battery Tender 5 AMP 12V Battery Charger and Maintainer - Automotive Smart Automatic Battery Charger for Cars SUVs and Trucks -Lead Acid AGM Gel & Lithium - 022-0186G-DL-WH
- Price
- $92.79
- Rating
- 4.7/5
- Reviews
- 1,845
- Age
- 13y ago

NOCO GENIUS2D: 2A 12V Smart Onboard Battery Charger - Direct-Mount Automatic Maintainer Trickle Charger & Desulfator with Overcharge Protection & Temperature Compensation for Lead-Acid Batteries
- Price
- $39.18
- Rating
- 4.6/5
- Reviews
- 10,857
- Age
- 6y ago

NOCO GENIUS2: 2A 6V/12V Smart Battery Charger Automatic Maintainer Trickle Charger & Desulfator with Overcharge Protection & Temperature Compensation for Lead-Acid & Lithium Batteries
- Price
- $46.62
- Rating
- 4.6/5
- Reviews
- 18,695
- Age
- 6y ago
Newest
by launch date
2-Pack Smart Fully Automatic 6V 12V Battery Charger Maintainer for Car Marine Motorcycle Lawn Mower
- Price
- $34.14
- Rating
- 4.5/5
- Reviews
- 2,745
- Age
- 3y ago

12V 2A Lead-Acid Battery Charger and Maintainer Trickle Charger for Lawn Mower Car Boat ATV SLA/AGM Batteries 2000mA Smart Charger Desulfator
- Price
- $9.80
- Rating
- 4.4/5
- Reviews
- 1,673
- Age
- 3y ago

1.75-Amp Car Battery Charger 6V and 12V Smart Fully Automatic Battery Charger Maintainer Trickle Charger Battery Desulfator for Car Lawn Mower Motorcycle Boat Marine Lead Acid Batteries
- Price
- $16.75
- Rating
- 4.5/5
- Reviews
- 4,709
- Age
- 4y ago

NEXPEAK NC201 10-Amp Battery Charger Smart Trickle Charger 12V 24V Car Battery Charger Fully Automatic Maintainer Desulfator w/Temp Compensation for Car Truck Lawn Mower Boat Marine Batteries
- Price
- $24.34
- Rating
- 4.5/5
- Reviews
- 13,529
- Age
- 5y ago

NOCO GENIUS1: 1A 6V/12V Smart Battery Charger Automatic Maintainer Trickle Charger & Desulfator with Overcharge Protection & Temperature Compensation for Lead-Acid & Lithium Batteries
- Price
- $28.41
- Rating
- 4.4/5
- Reviews
- 62,471
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
38
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
3%
- NOCO41%
- Battery Tender32%
- NEXPEAK7%
- MOTOPOWER6%
- FOVAL6%
- Unocho4%
- Open — no brand owns it (2 brands, 3%)
Demand
Battery Tender search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Battery Tender search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- battery tender1.6M/yr
- trickle charger547K/yr
- battery maintainer303K/yr
- trickle charger for car battery 12v269K/yr
- battery tender charger203K/yr
- motorcycle battery tender157K/yr
- battery charger / maintainer22K/yr
- motorcycle battery charger82K/yr
- battery trickle charger88K/yr
- noco genius 252K/yr
Reviews and returns
What reviews say buyers love and hate about Battery Tender
We read the reviews and the return reasons for every product selling here.
“Doesnt charge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Battery Tender questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









