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Azuna Car Air Freshener

Fail

The top 5 brands take 100% of clicks, so Azuna Car Air Freshener is a Fail.

Flapen Score
38
38 / 100
Ranks 6,359 of 7,287 Automotive niches · −11 vs the category median of 49
Market size
$32K/yr29K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
95%top-5 click share · 3 brands · 16 sellers

Flapen Score

Azuna Car Air Freshener against its category

The dotted line is the Automotive average. Past it, Azuna Car Air Freshener is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Azuna Car Air Freshener market on Amazon at a glance

Shoppers on Amazon United States searched for Azuna Car Air Freshener 29K times last year and spent an estimated $32K. All 3 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
4.5%
Market size, estimated
$32Ka year
Top search term
azuna car air freshener20K searches a year

02 · Price

A sale here is worth $24.62.

Listings sell for $24.62 on average, from $5.19 to $39.76. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $24.62 that is $0 to $2K a year per listing.

Average price
$24.62inside the $15 to $100 sweet spot
Price range
$5.19–$39.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #39 within Air Fresheners. It carries 8,534 reviews at 3.90 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
10.3%
Average rank
#39in Air Fresheners
Average rating
3.90 starsAmazon United States average 4.42 stars
Average reviews
8,534per listing
Listings tracked
6

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
49 months

Products

Top Azuna Car Air Freshener products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 214%
  • Brand 35%

Demand

Azuna Car Air Freshener search demand

Weekly searches over the year. Pick a range.

45K35KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26

Search terms

Top Azuna Car Air Freshener search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • azuna car air freshener20K/yr
  • azuna car5K/yr
  • azuna auto4K/yr

Reviews and returns

What reviews say buyers love and hate about Azuna Car Air Freshener

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Smell”
54%of negative reviews mention “Smell”
0.5%of orders come back
“Chemical smell”
A buyer, on “Smell”54% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Azuna Car Air Freshener questions

Answered from the same tracked data.