Is avalanche beacon profitable to sell on Amazon United States?

The niche generates $242K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -75.0%. Flapen's verdict: Skip it (24/100).

How competitive is the avalanche beacon niche?

5 brands and 10 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.

When does demand for avalanche beacon peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 11.3× the quietest.

What does it cost to enter the avalanche beacon niche?

Listings span $32.26–$355.68; the average listing price is $148.06 (sweet spot $15–$100). The average incumbent carries 301 reviews — the moat a new listing must climb.

avalanche beacon

Skip it

Soft demand (-75.0% this quarter) — this niche doesn't clear our bar today.

Review moat

Great301

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$148.06

avg listing price — sweet spot $15–$100

Market size

Okay$242K

$242K/yr · 61K searches

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.8%

return rate — above 5% kills the launch gate

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$32.26–$355.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad90%

top-5 click share — a locked-up shelf

Growth

Bad-75.0%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, avalanche beacon is a $242K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 24/100.

Data updated Jul 8, 2026 · scored weekly · How we score niches

avalanche beacon market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $185K–$222K; units × avg price
Conversion rate: 2.7%
Avg BSR: #143
Page quality: 0%
Prime: 88%
Sponsored: 38%
Out of stock: 0.0%
Avg brand age: 58 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

RECCO83%
BLACK DIAMOND7%
SnowBigDeal4%
Dakine3%
CamelBak3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -75.0% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 11.3×

Open Trend

Top avalanche beacon search terms

avalanche beacon38K/yr -86.2%0.6% conv.
recco reflector9K/yr -33.7%3.6% conv.
recco9K/yr -30.2%1.7% conv.
avalanche transceiver3K/yr -78.4%4.9% conv.
avalanche beacon kit3K/yr -91.5%0.0% conv.

All search terms

Top avalanche beacon products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RECCO/Rescue Reflector for Backpacks/Red

RECCO$38.904.8★1,008 rev

RECCO Backpack Rescue Reflector (Black)

RECCO$38.344.8★1,008 rev

Recco Rescue Reflector

RECCO$32.264.7★148 rev

Ski Recco Reflector - Red

RECCO$32.624.7★209 rev

Black Diamond Recon X Beacon | Digital Search Accuracy | Multiple Victim Detection | Reliable Avalanche Safety Transceiver

BLACK DIAMOND$282.504.5★14 rev

Newest

by launch date

SnowBigDeal Avalanche Rescue Bundle - BCA Tracker S Avalanche Beacon 260cm Avalanche Probe Rescue Shovel w/Saw

SnowBigDeal$355.684 rev

6mo ago

Dakine Womens Stoker GORE-TEX 3L JacketWaterproof Breathable RECCO Bluesign PFAS-Free Yellow Medium

Dakine$229.160 rev

10mo ago

CamelBak Apex Pro Run Endurance Racing Vest with Soft Flask Hydration RECCO Technology and Trekking Pole Quiver for Competitive Running Black L

CamelBak$175.0217 rev

1y ago

Black Diamond Recon X Beacon | Digital Search Accuracy | Multiple Victim Detection | Reliable Avalanche Safety Transceiver

BLACK DIAMOND$282.5014 rev

3y ago

Ski Recco Reflector - Red

RECCO$32.62209 rev

6y ago

What buyers say about avalanche beacon

What buyers praise and complain about, mined from review topics.

What buyers love

Add-Ons/Attachments17%

“Good to attach to offroad vehicles too”

Comfort-Overall17%

“Comfort of Mind”

Ease Of Use17%

“It's such a simple device”

Adhesion/Stickiness17%

“Sticks well”

Value For Money8%

“Great Deal”

Mounting8%

“mountable on most surfaces”

Compactness8%

“compact”

Quality-Overall8%

“I am very satisfied with the quality”

Top return reasons

Size-Overall39%

Advertised Vs Actual Product25%

Reflectiveness8%

Value For Money8%

Color6%

Product Condition6%

Functionality-Overall6%

Grip3%

Comfort-Overall3%

Weight Heavy3%

Common questions

Is avalanche beacon profitable to sell on Amazon United States?: The niche generates $242K/yr across 8 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -75.0%. Flapen's verdict: Skip it (24/100).
How competitive is the avalanche beacon niche?: 5 brands and 10 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
When does demand for avalanche beacon peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 11.3× the quietest.
What does it cost to enter the avalanche beacon niche?: Listings span $32.26–$355.68; the average listing price is $148.06 (sweet spot $15–$100). The average incumbent carries 301 reviews — the moat a new listing must climb.