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Avalanche Beacon

Fail

Demand is soft, at -75.0% this quarter, so Avalanche Beacon is a Fail.

Flapen Score
24
24 / 100
Ranks 7,217 of 7,287 Automotive niches · −25 vs the category median of 49
Market size
$242K/yr61K searches / yr
90-day growth
-75.0%search demand this quarter
Competition
90%top-5 click share · 5 brands · 10 sellers

Flapen Score

Avalanche Beacon against its category

The dotted line is the Automotive average. Past it, Avalanche Beacon is stronger. Inside it, weaker.

24Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avalanche Beacon market on Amazon at a glance

Shoppers on Amazon United States searched for Avalanche Beacon 61K times last year and spent an estimated $242K. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 24 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -75.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-75.0%
Conversion, latest week
2.7%
Market size, estimated
$242Ka year
Peak month
December11.3× the quietest month
Top search term
avalanche beacon38K searches a year

02 · Price

A sale here is worth $148.06.

Listings sell for $148.06 on average, from $32.26 to $355.68. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $148.06 that is $0 to $15K a year per listing.

Average price
$148.06above the $15 to $100 sweet spot
Price range
$32.26–$355.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Safety. It carries 301 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
88%
Out of stock, average day
0.0%
Average rank
#143in Safety
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
301per listing
Listings tracked
8

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Avalanche Beacon products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

5 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 27%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Open — no brand owns it (0%)

Demand

Avalanche Beacon search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 11.3×

Search terms

Top Avalanche Beacon search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • avalanche beacon38K/yr
  • recco reflector9K/yr
  • recco9K/yr
  • avalanche transceiver3K/yr
  • avalanche beacon kit3K/yr

Reviews and returns

What reviews say buyers love and hate about Avalanche Beacon

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Add-Ons/Attachments”
4.8%of orders come back
“Good to attach to offroad vehicles too”
A buyer, on “Add-Ons/Attachments”17% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Avalanche Beacon questions

Answered from the same tracked data.