Avalanche Beacon
FailDemand is soft, at -75.0% this quarter, so Avalanche Beacon is a Fail.
- Flapen Score
- 24 / 100Ranks 7,217 of 7,287 Automotive niches · −25 vs the category median of 4924
- Market size
- $242K/yr61K searches / yr
- 90-day growth
- -75.0%search demand this quarter
- Competition
- 90%top-5 click share · 5 brands · 10 sellers
Flapen Score
Avalanche Beacon against its category
The dotted line is the Automotive average. Past it, Avalanche Beacon is stronger. Inside it, weaker.
Market
The Avalanche Beacon market on Amazon at a glance
Shoppers on Amazon United States searched for Avalanche Beacon 61K times last year and spent an estimated $242K. All 5 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 24 out of 100, a Fail.
01 · Demand
An estimated 2.7% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -75.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $242K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -75.0%
- Conversion, latest week
- 2.7%
- Market size, estimated
- $242Ka year
- Peak month
- December11.3× the quietest month
- Top search term
- avalanche beacon38K searches a year
02 · Price
A sale here is worth $148.06.
Listings sell for $148.06 on average, from $32.26 to $355.68. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $148.06 that is $0 to $15K a year per listing.
- Average price
- $148.06above the $15 to $100 sweet spot
- Price range
- $32.26–$355.68
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$15K
- Returns
- 4.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Safety. It carries 301 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #143in Safety
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 301per listing
- Listings tracked
- 8
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Avalanche Beacon products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 8, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RECCO/Rescue Reflector for Backpacks/Red
- Price
- $38.90
- Rating
- 4.8/5
- Reviews
- 1,008
- Age
- 6y ago

RECCO Backpack Rescue Reflector (Black)
- Price
- $38.34
- Rating
- 4.8/5
- Reviews
- 1,008
- Age
- 6y ago

Recco Rescue Reflector
- Price
- $32.26
- Rating
- 4.7/5
- Reviews
- 148
- Age
- 7y ago

Ski Recco Reflector - Red
- Price
- $32.62
- Rating
- 4.7/5
- Reviews
- 209
- Age
- 6y ago

Black Diamond Recon X Beacon | Digital Search Accuracy | Multiple Victim Detection | Reliable Avalanche Safety Transceiver
- Price
- $282.50
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 3y ago
Trending
estimated 90-day click momentum
CamelBak Apex Pro Run Endurance Racing Vest with Soft Flask Hydration RECCO Technology and Trekking Pole Quiver for Competitive Running Black L
- Price
- $175.02
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 1y ago

Dakine Womens Stoker GORE-TEX 3L JacketWaterproof Breathable RECCO Bluesign PFAS-Free Yellow Medium
- Price
- $229.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

RECCO/Rescue Reflector for Backpacks/Red
- Price
- $38.90
- Rating
- 4.8/5
- Reviews
- 1,008
- Age
- 6y ago

RECCO Backpack Rescue Reflector (Black)
- Price
- $38.34
- Rating
- 4.8/5
- Reviews
- 1,008
- Age
- 6y ago

Ski Recco Reflector - Red
- Price
- $32.62
- Rating
- 4.7/5
- Reviews
- 209
- Age
- 6y ago
Newest
by launch date
SnowBigDeal Avalanche Rescue Bundle - BCA Tracker S Avalanche Beacon 260cm Avalanche Probe Rescue Shovel w/Saw
- Price
- $355.68
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 6mo ago

Dakine Womens Stoker GORE-TEX 3L JacketWaterproof Breathable RECCO Bluesign PFAS-Free Yellow Medium
- Price
- $229.16
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 10mo ago

CamelBak Apex Pro Run Endurance Racing Vest with Soft Flask Hydration RECCO Technology and Trekking Pole Quiver for Competitive Running Black L
- Price
- $175.02
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 1y ago

Black Diamond Recon X Beacon | Digital Search Accuracy | Multiple Victim Detection | Reliable Avalanche Safety Transceiver
- Price
- $282.50
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 3y ago

Ski Recco Reflector - Red
- Price
- $32.62
- Rating
- 4.7/5
- Reviews
- 209
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.
Brands
5 rising
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
90%
Top 20: 100%
Open market
0%
- RECCO83%
- BLACK DIAMOND7%
- SnowBigDeal4%
- Dakine3%
- CamelBak3%
- Open — no brand owns it (0%)
Demand
Avalanche Beacon search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 11.3×
Search terms
Top Avalanche Beacon search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- avalanche beacon38K/yr
- recco reflector9K/yr
- recco9K/yr
- avalanche transceiver3K/yr
- avalanche beacon kit3K/yr
Reviews and returns
What reviews say buyers love and hate about Avalanche Beacon
We read the reviews and the return reasons for every product selling here.
“Good to attach to offroad vehicles too”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Avalanche Beacon questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









