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Automotive Brake Light Bulbs

Fail

Demand is soft, at -15.9% this quarter, so Automotive Brake Light Bulbs is a Fail.

Flapen Score
43
43 / 100
Ranks 5,360 of 7,287 Automotive niches · −6 vs the category median of 49
Market size
$122K/yr188K searches / yr
90-day growth
-15.9%search demand this quarter
Competition
41%top-5 click share · 16 brands · 46 sellers

Flapen Score

Automotive Brake Light Bulbs against its category

The dotted line is the Automotive average. Past it, Automotive Brake Light Bulbs is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Automotive Brake Light Bulbs market on Amazon at a glance

Shoppers on Amazon United States searched for Automotive Brake Light Bulbs 188K times last year and spent an estimated $122K. The top 5 brands take 81% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.9% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $122K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
-15.9%
Conversion, latest week
3.9%
Market size, estimated
$122Ka year
Peak month
December1.5× the quietest month
Top search term
led brake light bulb46K searches a year

02 · Price

A sale here is worth $16.82.

Listings sell for $16.82 on average, from $5.75 to $55.16. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $16.82 that is $2K to $4K a year per listing.

Average price
$16.82inside the $15 to $100 sweet spot
Price range
$5.75–$55.16
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
4.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Lights, Bulbs & Indicators. It carries 18,571 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#15in Lights, Bulbs & Indicators
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
18,571per listing
Listings tracked
42

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
39 months

Products

Top Automotive Brake Light Bulbs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

46

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

41%

Top 20: 82%

Open market

15%

  • Brand 126%
  • Brand 218%
  • Brand 315%
  • Brand 414%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (10 brands, 15%)

Demand

Automotive Brake Light Bulbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Automotive Brake Light Bulbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • led brake light bulb46K/yr
  • led tail light bulb49K/yr
  • rear brake light bulb20K/yr
  • break light bulbs11K/yr
  • led tail light bulbs11K/yr
  • led taillight bulbs9K/yr
  • rear light bulb9K/yr
  • brake bulb6K/yr
  • automotive brake light bulbs6K/yr
  • led brake light bulbs4K/yr

Reviews and returns

What reviews say buyers love and hate about Automotive Brake Light Bulbs

We read the reviews and the return reasons for every product selling here.

43%of positive reviews mention “Brightness/Shine/Glow”
24%of negative reviews mention “Durability”
4.8%of orders come back
“not durable”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Automotive Brake Light Bulbs questions

Answered from the same tracked data.