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Atv Winch with Synthetic Rope

Fail

Shoppers spend an estimated $44K a year here, so Atv Winch with Synthetic Rope is a Fail.

Flapen Score
46
46 / 100
Ranks 4,486 of 7,287 Automotive niches · −3 vs the category median of 49
Market size
$44K/yr24K searches / yr
90-day growth
-1.6%search demand this quarter
Competition
47%top-5 click share · 18 brands · 30 sellers

Flapen Score

Atv Winch with Synthetic Rope against its category

The dotted line is the Automotive average. Past it, Atv Winch with Synthetic Rope is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Atv Winch with Synthetic Rope market on Amazon at a glance

Shoppers on Amazon United States searched for Atv Winch with Synthetic Rope 24K times last year and spent an estimated $44K. The top 5 brands take 59% of clicks. Demand peaks in Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-1.6%
Conversion, latest week
2.0%
Market size, estimated
$44Ka year
Peak month
November1.9× the quietest month
Top search term
rope winch20K searches a year

02 · Price

A sale here is worth $94.07.

Listings sell for $94.07 on average, from $15.68 to $342.76. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At $94.07 that is $0 to $9K a year per listing.

Average price
$94.07inside the $15 to $100 sweet spot
Price range
$15.68–$342.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #42 within Towing Products & Winches. It carries 343 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.6%
Average rank
#42in Towing Products & Winches
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
343per listing
Listings tracked
28

04 · Newcomers

5 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
5Amazon's first-year sales bar
Average brand age
48 months

Products

Top Atv Winch with Synthetic Rope products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

30

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

35%

  • Brand 118%
  • Brand 215%
  • Brand 311%
  • Brand 49%
  • Brand 56%
  • Brand 66%

Demand

Atv Winch with Synthetic Rope search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Atv Winch with Synthetic Rope

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Durability”
2.9%of orders come back
“Broke on 1st use”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Atv Winch with Synthetic Rope questions

Answered from the same tracked data.