atv license plate
Worth a lookShows a thin review moat (257 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Review moat
Great256.67avg incumbent reviews — the moat a new listing must climb
Avg price
Great$19.56avg listing price — sweet spot $15–$100
Returns
Great1.6%return rate — above 5% kills the launch gate
Growth
Good+50.9%90-day search growth — must beat 0% to launch
Price range
Good$6.96–$33.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Market size
Bad$67K$67K/yr · 59K searches
According to Flapen's Amazon United States niche tracking, atv license plate is a $67K/yr Amazon United States market (59K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 56/100.
Data updated Jul 8, 2026 · scored weekly · How we score niches
atv license plate market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $39K–$49K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #4,254
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 75%
- Out of stock
- 0.5%
- Avg brand age
- 45 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
37
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
53%
Top 20: 96%
Open market
12%
- MyATVplates29%
- Raider18%
- Generic15%
- FERAL ATV Gear12%
- Wallet&Heart7%
- Hardline Products7%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +50.9% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 2.4×
Top atv license plate search terms
- utv license plate24K/yr
- atv license plate22K/yr
- atv license plate kit5K/yr
- wisconsin utv license plate5K/yr
- wisconsin atv license plate4K/yr
Top atv license plate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Raider FS-12000 ATV/UTV License Plate Kit with Numbers and Letters Included (7.5 in x 4 in)
Raider$13.604.5★906 rev
Personalized Wisconsin UTV License Plate **Wisconsin Department of Natural Resources Compliant* (Without Frame)
MyATVplates$28.394.6★31 rev
Wisconsin Reflective ATV/UTV License Plate 2026 DNR Compliant Metal Tag High Visibility Day & Night Rust-Resistant Aluminum
Generic$30.844.8★37 rev
Personalized Black Minnesota ATV/UTV License Plate **Minnesota Department of Natural Resources Compliant* (Without Frame)
MyATVplates$27.854.8★38 rev
Custom Mini License Plate for Motorcycle UTV ATV Golf Cart Go Kart Side by Side | Personalized Small License Plate | Novelty Only Non-Road Use (4x7 Inch)
Wallet&Heart$15.504.7★13 rev
Newest
by launch dateCustom Mini License Plate for Motorcycle UTV ATV Golf Cart Go Kart Side by Side | Personalized Small License Plate | Novelty Only Non-Road Use (4x7 Inch)
Wallet&Heart$15.5013 rev
Personalized Custom Vanity License Plate for Cars & Trucks - Decorative Novelty Auto Accessory for Garage Bar or Home Display - Upload Your Logo for Your Business
Cover My Plate$19.9245 rev
Personalized Wisconsin UTV License Plate **Wisconsin Department of Natural Resources Compliant* (Without Frame)
MyATVplates$28.3931 rev
Wisconsin ATV/UTV Metal License Plate 2026 DNR Compliant Aluminum Trail Tag Heavy Duty Engraved Off-Road Registration Plate
Generic$29.1910 rev
Personalized Black Minnesota ATV/UTV License Plate **Minnesota Department of Natural Resources Compliant* (Without Frame)
MyATVplates$27.8538 rev
Trending
90-day click momentumPersonalized Custom Vanity License Plate for Cars & Trucks - Decorative Novelty Auto Accessory for Garage Bar or Home Display - Upload Your Logo for Your Business
Cover My Plate$19.924.6★
FERAL ATV Gear License Plate Kits (White or Black - Composite or Aluminum) Letters Numbers and Hardware Included - ATV/UTV Personal License Plate - Side By Side Custom Number Kit (White Aluminum)
FERAL ATV Gear$16.504.4★
Custom Mini License Plate for Motorcycle UTV ATV Golf Cart Go Kart Side by Side | Personalized Small License Plate | Novelty Only Non-Road Use (4x7 Inch)
Wallet&Heart$15.504.7★
Personalized Wisconsin UTV License Plate **Wisconsin Department of Natural Resources Compliant* (Without Frame)
MyATVplates$28.394.6★
4x7 Blank Black Motorcycle License Plate - Perfect for Custom Vinyl Designs and Business Use DIY & DTF Projects Pack of 3
Generic$7.873.6★
What buyers say about atv license plate
What buyers praise and complain about, mined from review topics.What buyers love
“Very nice quality and plate”
“Good fit”
“Item as described”
“Very sturdy”
“Nice plate and excellent value for the money”
“Can't wait to install it”
“Much better than the cheap plastic plate I had”
“Easy”
“Bright colors”
“Its sturdy, and long lasting”
What buyers complain about
“Not a license plate size”
“Cheap”
“Its not engraved”
“way to thin”
“Half of the picture on the plate”
“Not sturdy”
“it doesn't fit in the 2025 Kawasaki Ridge license plate frame”
Top return reasons
Common questions
- Is atv license plate profitable to sell on Amazon United States?
- The niche generates $67K/yr across 24 tracked products. 2 of 6 products launched in the last 360 days are still selling. 90-day search growth is +50.9%. Flapen's verdict: Worth a look (56/100).
- How competitive is the atv license plate niche?
- 12 brands and 37 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in atv license plate?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Engraving/Paint/Sublimation. The return rate is 1.6%.
- When does demand for atv license plate peak?
- Demand peaks in May–Jun; the busiest month runs 2.4× the quietest.
- What does it cost to enter the atv license plate niche?
- Listings span $6.96–$33.26; the average listing price is $19.56 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.