- Flapen Score
- 39 / 100Ranks 6,186 of 7,287 Automotive niches · −10 vs the category median of 4939
- Market size
- $78K/yr20K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 64%top-5 click share · 8 brands · 67 sellers
Flapen Score
Atf 134 against its category
The dotted line is the Automotive average. Past it, Atf 134 is stronger. Inside it, weaker.
Market
The Atf 134 market on Amazon at a glance
Shoppers on Amazon United States searched for Atf 134 20K times last year and spent an estimated $78K. The top 5 brands take 90% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 6.5% of those searches ended in a purchase.
Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.5% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.
- Searches, last 12 months
- 20K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 6.5%
- Market size, estimated
- $78Ka year
- Top search term
- atf 1344K searches a year
02 · Price
A sale here is worth $61.16.
Listings sell for $61.16 on average, from $6.94 to $172.41. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $61.16 that is $0 to $6K a year per listing.
- Average price
- $61.16inside the $15 to $100 sweet spot
- Price range
- $6.94–$172.41
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #198 within Oils & Fluids. It carries 1,742 reviews at 4.79 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #198in Oils & Fluids
- Average rating
- 4.79 starsAmazon United States average 4.42 stars
- Average reviews
- 1,742per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 78 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 78 months
Products
Top Atf 134 products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Pentosin 1088117 ATF 134 Ultra High-Performance Automatic Transmission Fluid - Compatible with Select Mercedes-Benz Vehicles with 5 and 7 Speed Automatic Transmissions Red 1 Liter Pack of 1
- Price
- $18.59
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 6y ago

Shell ATF 134 Mercedes Benz Transmission Fluid 236.14 236.12 x 6 Bottles
- Price
- $56.05
- Rating
- 4.8/5
- Reviews
- 245
- Age
- 11y ago

Pentosin 1089216 ATF 134 FE Premium Performance Low Viscosity Automatic Transmission Fluid for June 2010 and Newer Mercedes 7-Speed Automatics; Blue; 5 Liter
- Price
- $78.92
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 8y ago

Shell ATF 134 Transmission Fluid for Mercedes Benz MB 236.14 and 236.12 - 6 Count (1 QT./946 ml. each)
- Price
- $57.63
- Rating
- 4.8/5
- Reviews
- 413
- Age
- 12y ago

Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon
- Price
- $25.02
- Rating
- 4.8/5
- Reviews
- 11,296
- Age
- 12y ago
Trending
estimated 90-day click momentum
Transmission Service Kit: 6L ATF (Blue) Filter Gaskets Pan Bolts (without pump) for Mercedes 2011-2017 Select Models
- Price
- $162.69
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 1y ago

Valvoline Restore & Protect Full Synthetic Automatic Transmission Fluid ATF 1 Gallon
- Price
- $34.09
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 7mo ago

Pentosin 1088117 ATF 134 Ultra High-Performance Automatic Transmission Fluid - Compatible with Select Mercedes-Benz Vehicles with 5 and 7 Speed Automatic Transmissions Red 1 Liter Pack of 1
- Price
- $18.59
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 6y ago

Pentosin 1089216 ATF 134 FE Premium Performance Low Viscosity Automatic Transmission Fluid for June 2010 and Newer Mercedes 7-Speed Automatics; Blue; 5 Liter
- Price
- $78.92
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 8y ago

Valvoline ATF 4 Full Synthetic Automatic Transmission Fluid 1 Gallon
- Price
- $33.41
- Rating
- 4.8/5
- Reviews
- 2,263
- Age
- 5y ago
Newest
by launch date
Valvoline Restore & Protect Full Synthetic Automatic Transmission Fluid ATF 1 Gallon
- Price
- $34.09
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 7mo ago

Shell ATF 134 FE Automatic Transmission Fluid Blue Full Synthetic ATF for Mercedes-Benz 7-Speed NAG2FE+ Transmissions MB-Approval 236.15 1 Liter Bottle
- Price
- $21.62
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 1y ago

Transmission Service Kit: 6L ATF (Blue) Filter Gaskets Pan Bolts (without pump) for Mercedes 2011-2017 Select Models
- Price
- $162.69
- Rating
- 4.9/5
- Reviews
- 11
- Age
- 1y ago

Transmission Service Kit: 6L Red ATF Filter Gasket & Pan Bolts for Mercedes (2004-2010) Select Models with 7 Speed Trans.
- Price
- $155.78
- Rating
- 4.9/5
- Reviews
- 30
- Age
- 2y ago

Transmission Service Kit: 6L ATF (Blue) Filter Gaskets Pan Bolts + Pump Laipz compatible with Mercedes 2011-2017 Select Models
- Price
- $172.41
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
67
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
4%
- Shell30%
- Pentosin18%
- CRP Automotive17%
- Valvoline17%
- LAIPZ9%
- Shell ATF 1346%
- Open — no brand owns it (2 brands, 4%)
Search terms
Top Atf 134 search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- atf 1344K/yr
- mercedes benz transmission fluid4K/yr
- mercedes transmission fluid5K/yr
- atf 134 fe3K/yr
- shell atf 1343K/yr
Reviews and returns
What reviews say buyers love and hate about Atf 134
We read the reviews and the return reasons for every product selling here.
“oil leaked everywhere”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Atf 134 questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









