Is atf 134 profitable to sell on Amazon United States?

The niche generates $78K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (39/100).

How competitive is the atf 134 niche?

8 brands and 67 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in atf 134?

Top complaints mined from reviews: Leak-Proof, Lubrication, Value For Money. The return rate is 2.0%.

What does it cost to enter the atf 134 niche?

Listings span $6.94–$172.41; the average listing price is $61.16 (sweet spot $15–$100). The average incumbent carries 1,742 reviews — the moat a new listing must climb.

atf 134

Skip it

Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.

Avg price

Great$61.16

avg listing price — sweet spot $15–$100

Returns

Great2.0%

return rate — above 5% kills the launch gate

Conversion

Good6.5%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.94–$172.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,741.59

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-5.4%

90-day search growth — must beat 0% to launch

Market size

Bad$78K

$78K/yr · 20K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

Signals High Price

According to Flapen's Amazon United States niche tracking, atf 134 is a $78K/yr Amazon United States market (20K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 39/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

atf 134 market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $61K–$76K; units × avg price
Conversion rate: 6.5%
Avg BSR: #198
Page quality: 0%
Prime: 94%
Sponsored: 65%
Out of stock: 0.0%
Avg brand age: 78 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

Shell30%
Pentosin18%
CRP Automotive17%
Valvoline17%
LAIPZ9%
Shell ATF 1346%
Open — no brand owns it (2 brands, 4%)

Top atf 134 search terms

atf 1344K/yr -2.1%6.8% conv.
mercedes benz transmission fluid4K/yr +0.3%1.3% conv.
mercedes transmission fluid5K/yr -15.2%2.4% conv.
atf 134 fe3K/yr -17.2%3.5% conv.
shell atf 1343K/yr +15.0%8.1% conv.

All search terms

Top atf 134 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pentosin 1088117 ATF 134 Ultra High-Performance Automatic Transmission Fluid - Compatible with Select Mercedes-Benz Vehicles with 5 and 7 Speed Automatic Transmissions Red 1 Liter Pack of 1

Pentosin$18.594.8★53 rev

Shell ATF 134 Mercedes Benz Transmission Fluid 236.14 236.12 x 6 Bottles

Shell$56.054.8★245 rev

Pentosin 1089216 ATF 134 FE Premium Performance Low Viscosity Automatic Transmission Fluid for June 2010 and Newer Mercedes 7-Speed Automatics; Blue; 5 Liter

CRP Automotive$78.924.6★117 rev

Shell ATF 134 Transmission Fluid for Mercedes Benz MB 236.14 and 236.12 - 6 Count (1 QT./946 ml. each)

Shell$57.634.8★413 rev

Valvoline MaxLife Multi-Vehicle ATF Full Synthetic Automatic Transmission Fluid 1 Gallon

Valvoline$25.024.8★11,296 rev

Newest

by launch date

Valvoline Restore & Protect Full Synthetic Automatic Transmission Fluid ATF 1 Gallon

Valvoline$34.0951 rev

7mo ago

Shell ATF 134 FE Automatic Transmission Fluid Blue Full Synthetic ATF for Mercedes-Benz 7-Speed NAG2FE+ Transmissions MB-Approval 236.15 1 Liter Bottle

Shell$21.6211 rev

1y ago

Transmission Service Kit: 6L ATF (Blue) Filter Gaskets Pan Bolts (without pump) for Mercedes 2011-2017 Select Models

LAIPZ$162.6911 rev

1y ago

Transmission Service Kit: 6L Red ATF Filter Gasket & Pan Bolts for Mercedes (2004-2010) Select Models with 7 Speed Trans.

LAIPZ$155.7830 rev

2y ago

Transmission Service Kit: 6L ATF (Blue) Filter Gaskets Pan Bolts + Pump Laipz compatible with Mercedes 2011-2017 Select Models

LAIPZ$172.4153 rev

3y ago

What buyers say about atf 134

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money26%

“GOOD PRICE”

Quality-Overall23%

“Excellent kit,car loves it”

Advertised Vs Actual Product12%

“As expected”

Efficiency12%

“it works flawlessly:”

Lubrication5%

“refill with 3.5 qts every so often so the transmission oil is fairly clean already”

Size-Overall4%

“One size fits all fluid”

Ease Of Use2%

“Easy to use”

Correct Contents2%

“Correct item”

Adjustability/Rotatability/Reclining2%

“Smooth shifting and no issues”

Ease Of Cleaning2%

“I use this in all my vehicles because it cleans so well”

What buyers complain about

Leak-Proof15%

“oil leaked everywhere”

Lubrication11%

“Bad oil”

Value For Money10%

“how has this stuff doubled in price in the last 2 years”

Advertised Vs Actual Product7%

“False advertisement”

Compatibility-Overall7%

“Does not work well for Honda”

Quality-Overall5%

“damage and extra cost from low quality product”

Noise Level5%

“Its gonna let loose with a loud pop”

Grip4%

“After using the slipping went away”

Ease Of Cleaning4%

“It was so dirty”

Ethical Trade/Fair Trade4%

“Total scammy company”

Top return reasons

Compatibility-Overall44%

Leak-Proof17%

Value For Money12%

Advertised Vs Actual Product7%

Functionality-Overall4%

Size-Overall2%

Certifications2%

Defective Material/Parts2%

Lubrication1%

Maintenance And Repair1%

Common questions

Is atf 134 profitable to sell on Amazon United States?: The niche generates $78K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Skip it (39/100).
How competitive is the atf 134 niche?: 8 brands and 67 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in atf 134?: Top complaints mined from reviews: Leak-Proof, Lubrication, Value For Money. The return rate is 2.0%.
What does it cost to enter the atf 134 niche?: Listings span $6.94–$172.41; the average listing price is $61.16 (sweet spot $15–$100). The average incumbent carries 1,742 reviews — the moat a new listing must climb.