assembly grease
Worth a lookShows low returns (0.3%), but strong incumbent ratings (4.8★) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$25.05avg listing price — sweet spot $15–$100
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Price range
Good$5.07–$128.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,347.72avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay$183K$183K/yr · 80K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, assembly grease is a $183K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
assembly grease market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $200K–$251K
- units × avg price
- Conversion rate
- 9.1%
- Avg BSR
- #223
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 24%
- Out of stock
- 1.0%
- Avg brand age
- 96 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
210
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
55%
Top 20: 95%
Open market
6%
- Lubriplate39%
- Lubegard33%
- Maxima7%
- WIT WHATEVER IT TAKES TRANSMISSION PARTS, INC6%
- Lucas Oil6%
- Hot Shot's Secret4%
- Open — no brand owns it (5 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top assembly grease search terms
- lubriplate18K/yr
- transmission assembly lube13K/yr
- assembly grease10K/yr
- lubriplate 105 grease9K/yr
- engine assembly grease8K/yr
- lubriplate grease4K/yr
- assembly goo5K/yr
- assemblee goo3K/yr
- lubriplate 1053K/yr
- transmission assembly grease3K/yr
Top assembly grease products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lubriplate L0034-094 No. 105 Motor Assembly Grease 10 oz
Lubriplate$13.804.8★914 rev
Lubegard 19260 Assemblee Goo Blue Light Tack Lubricant 16 oz.
Lubegard$16.954.8★1,581 rev
Lubegard 19250 Assemblee Goo Green Firm Tack Lubricant 16 oz.
Lubegard$15.554.8★1,247 rev
Maxima Racing USA 69-02916 Assembly Grease 16 oz
Maxima$18.624.7★317 rev
Lubegard 19420 Dr. Tranny Transmission Assembly Treatment 8 oz.
Lubegard$12.264.3★158 rev
Newest
by launch date
Filtran 16oz TransJel Red Assembly Lube for Automatic Transmissions 801206
WIT WHATEVER IT TAKES TRANSMISSION PARTS, INC$34.177 rev
Hot Shots Secret Adrenaline Assembly Lube 4 oz Engine Assembly Lube for Gas & Diesel Engines Protects Against Dry Starts and Corrosion
Hot Shot's Secret$10.04202 rev
Combo Pack - 19250 Assemblee Goo Green and 19260 Assemblee Goo Blue Light Tack Lubricant 16 oz.
WIT WHATEVER IT TAKES TRANSMISSION PARTS, INC$32.8023 rev
Maxima Racing USA 69-02916 Assembly Grease 16 oz
Maxima$18.62317 rev
Lucas Oil 10153 Assembly Lube - 8oz.
Lucas Oil$11.98253 rev
Trending
90-day click momentum
Lubriplate 105 Motor Assembly Smooth Light-Bodied Grease 10 oz Plastic Tube
Lubriplate$128.804.8★
LUBRIPLATE Engine Asssembly Grease C105 sold each. Huge 10 oz. tube!
Lubriplate$14.264.8★
Lucas Oil 10574 Red N Tacky Grease - 1 Pound
Lucas Oil$9.634.6★
Lubriplate L0096-086 No. 930-Aa Tube
Lubriplate$11.484.8★
Lucas Oil 10152 Assembly Lube - 4 oz Multi-Colored
Lucas Oil$5.074.9★
What buyers say about assembly grease
What buyers praise and complain about, mined from review topics.What buyers love
“Great PTFE lubricant”
“it has worked very well so far”
“As advertised”
“Worked great holding checkballs in place while working overhead would highly recommend”
“Well worth the money spent”
“easy to use”
“Great assembly Lupe”
“It has enough of stickyness to stay in place”
“Plus the color wont have me mistaking it for a leak like the red stuff”
“Good size”
What buyers complain about
“A little to thick”
“smelled of the most nauseating odor”
“anyhow most of the tube shot out that big opening so I had a mess to clean up”
“Tube size not accurate”
“Leaks”
“has only proved to be less functional than the lithium spray I've always used”
“Gets your build slippery in all the right places before first run”
“Its red and tacky”
“bit pricey”
Top return reasons
Common questions
- Is assembly grease profitable to sell on Amazon United States?
- The niche generates $183K/yr across 25 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Worth a look (50/100).
- How competitive is the assembly grease niche?
- 11 brands and 210 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in assembly grease?
- Top complaints mined from reviews: Thickness, Smell, Ease Of Cleaning. The return rate is 0.3%.
- When does demand for assembly grease peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the assembly grease niche?
- Listings span $5.07–$128.80; the average listing price is $25.05 (sweet spot $15–$100). The average incumbent carries 1,348 reviews — the moat a new listing must climb.