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Aroma 360 Car Diffuser

Fail

The top 5 brands take 96% of clicks, so Aroma 360 Car Diffuser is a Fail.

Flapen Score
45
45 / 100
Ranks 4,788 of 7,287 Automotive niches · −4 vs the category median of 49
Market size
$42K/yr71K searches / yr
90-day growth
+20.1%search demand this quarter
Competition
61%top-5 click share · 7 brands · 13 sellers

Flapen Score

Aroma 360 Car Diffuser against its category

The dotted line is the Automotive average. Past it, Aroma 360 Car Diffuser is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aroma 360 Car Diffuser market on Amazon at a glance

Shoppers on Amazon United States searched for Aroma 360 Car Diffuser 71K times last year and spent an estimated $42K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +20.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+20.1%
Conversion, latest week
1.7%
Market size, estimated
$42Ka year
Peak month
December4.9× the quietest month
Top search term
aroma 360 car diffuser25K searches a year

02 · Price

A sale here is worth $35.91.

Listings sell for $35.91 on average, from $12.63 to $66.23. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $35.91 that is $4K to $9K a year per listing.

Average price
$35.91inside the $15 to $100 sweet spot
Price range
$12.63–$66.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$4K–$9K
Returns
3.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #664 within Air Fresheners. It carries 584 reviews at 3.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
18.1%
Average rank
#664in Air Fresheners
Average rating
3.79 starsAmazon United States average 4.42 stars
Average reviews
584per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top Aroma 360 Car Diffuser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

13

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

2%

  • Brand 137%
  • Brand 228%
  • Brand 323%
  • Brand 45%
  • Brand 54%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Aroma 360 Car Diffuser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.9×

Search terms

Top Aroma 360 Car Diffuser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aroma 360 car diffuser25K/yr
  • hotel collection car diffuser21K/yr
  • aroma360 car diffuser7K/yr
  • aroma 360 car6K/yr
  • hotel collection diffuser car4K/yr
  • hotel collection car diffuser oil4K/yr
  • chauffeur car diffuser3K/yr

Reviews and returns

What reviews say buyers love and hate about Aroma 360 Car Diffuser

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Smell”
16%of negative reviews mention “Durability”
3.7%of orders come back
“Broke after a month”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Aroma 360 Car Diffuser questions

Answered from the same tracked data.