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Army License Plate Frame

Maybe

Products sell for $20.71 on average, inside the sweet spot. But shoppers spend an estimated $63K a year here, so Army License Plate Frame is a Maybe.

Flapen Score
55
55 / 100
Top 23% of 7,287 Automotive niches · +6 vs the category median of 49
Market size
$63K/yr87K searches / yr
90-day growth
+24.7%search demand this quarter
Competition
37%top-5 click share · 19 brands · 43 sellers

Flapen Score

Army License Plate Frame against its category

The dotted line is the Automotive average. Past it, Army License Plate Frame is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Army License Plate Frame market on Amazon at a glance

Shoppers on Amazon United States searched for Army License Plate Frame 87K times last year and spent an estimated $63K. The top 5 brands take 64% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $63K a year.

Searches, last 12 months
87K
Growth, 90 days vs prior 90
+24.7%
Conversion, latest week
3.5%
Market size, estimated
$63Ka year
Peak month
July1.4× the quietest month
Top search term
veteran license plate frame20K searches a year

02 · Price

A sale here is worth $20.71.

Listings sell for $20.71 on average, from $8.35 to $37.12. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $20.71 that is $0 to $2K a year per listing.

Average price
$20.71inside the $15 to $100 sweet spot
Price range
$8.35–$37.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,373 within License Plate Covers & Frames. It carries 339 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,373in License Plate Covers & Frames
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
339per listing
Listings tracked
41

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
51 months

Products

Top Army License Plate Frame products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

43

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

37%

Top 20: 78%

Open market

29%

  • Brand 118%
  • Brand 215%
  • Brand 313%
  • Brand 410%
  • Brand 58%
  • Brand 67%

Demand

Army License Plate Frame search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Army License Plate Frame search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • veteran license plate frame20K/yr
  • army license plate frame20K/yr
  • military license plate frames15K/yr
  • us army license plate frame15K/yr
  • army veteran license plate frame11K/yr
  • us army veteran license plate frame6K/yr

Reviews and returns

What reviews say buyers love and hate about Army License Plate Frame

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Quality-Overall”
2.3%of orders come back
“Feels cheap”
A buyer, on “Quality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Army License Plate Frame questions

Answered from the same tracked data.