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Antifreeze Coolant Concentrate

Fail

The top 5 brands take 96% of clicks, so Antifreeze Coolant Concentrate is a Fail.

Flapen Score
42
42 / 100
Ranks 5,591 of 7,287 Automotive niches · −7 vs the category median of 49
Market size
$67K/yr53K searches / yr
90-day growth
+8.3%search demand this quarter
Competition
66%top-5 click share · 6 brands · 59 sellers

Flapen Score

Antifreeze Coolant Concentrate against its category

The dotted line is the Automotive average. Past it, Antifreeze Coolant Concentrate is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antifreeze Coolant Concentrate market on Amazon at a glance

Shoppers on Amazon United States searched for Antifreeze Coolant Concentrate 53K times last year and spent an estimated $67K. The top 5 brands take 96% of clicks. Demand peaks in Oct–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 5.3% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+8.3%
Conversion, latest week
5.3%
Market size, estimated
$67Ka year
Peak month
October1.8× the quietest month
Top search term
antifreeze coolant concentrate25K searches a year

02 · Price

A sale here is worth $23.77.

Listings sell for $23.77 on average, from $10.11 to $87.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $23.77 that is $2K to $6K a year per listing.

Average price
$23.77inside the $15 to $100 sweet spot
Price range
$10.11–$87.86
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
1.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #42 within Oils & Fluids. It carries 1,108 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
94%
Out of stock, average day
0.4%
Average rank
#42in Oils & Fluids
Average rating
4.78 starsAmazon United States average 4.42 stars
Average reviews
1,108per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 110 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
110 months

Products

Top Antifreeze Coolant Concentrate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 falling

Sellers

59

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

0%

  • Brand 152%
  • Brand 220%
  • Brand 317%
  • Brand 44%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (0%)

Demand

Antifreeze Coolant Concentrate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Antifreeze Coolant Concentrate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antifreeze coolant concentrate25K/yr
  • antifreeze concentrate15K/yr
  • coolant concentrate14K/yr

Reviews and returns

What reviews say buyers love and hate about Antifreeze Coolant Concentrate

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
31%of negative reviews mention “Leak-Proof”
1.2%of orders come back
“I DO NOT like how my seal was compromised and leaking”
A buyer, on “Leak-Proof”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Antifreeze Coolant Concentrate questions

Answered from the same tracked data.