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Anti Fog for Car Windshield

Fail

Demand is soft, at -62.2% this quarter, so Anti Fog for Car Windshield is a Fail.

Flapen Score
39
39 / 100
Ranks 6,186 of 7,287 Automotive niches · −10 vs the category median of 49
Market size
$179K/yr207K searches / yr
90-day growth
-62.2%search demand this quarter
Competition
86%top-5 click share · 6 brands · 55 sellers

Flapen Score

Anti Fog for Car Windshield against its category

The dotted line is the Automotive average. Past it, Anti Fog for Car Windshield is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Fog for Car Windshield market on Amazon at a glance

Shoppers on Amazon United States searched for Anti Fog for Car Windshield 207K times last year and spent an estimated $179K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -62.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $179K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
-62.2%
Conversion, latest week
8.1%
Market size, estimated
$179Ka year
Peak month
December8.7× the quietest month
Top search term
anti fog for car windshield58K searches a year

02 · Price

A sale here is worth $10.69.

Listings sell for $10.69 on average, from $3.78 to $22.46. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $10.69 that is $11K to $13K a year per listing.

Average price
$10.69under the $15 to $100 sweet spot
Price range
$3.78–$22.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$11K–$13K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #165 within Exterior Care. It carries 3,798 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#165in Exterior Care
Average rating
4.21 starsAmazon United States average 4.42 stars
Average reviews
3,798per listing
Listings tracked
10

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Anti Fog for Car Windshield products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

Brands

6 rising

Sellers

55

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Brand 172%
  • Brand 216%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 62%

Demand

Anti Fog for Car Windshield search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 8.7×

Search terms

Top Anti Fog for Car Windshield search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anti fog for car windshield58K/yr
  • rain x anti fog15K/yr
  • travelon windshield cleaner and defogger5K/yr
  • defogger5K/yr
  • windshield defogger14K/yr
  • anti fog spray for car windshield8K/yr
  • anti fog windshield10K/yr
  • anti fog spray for windshield9K/yr
  • rainx anti fog8K/yr
  • windshield anti fog9K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Fog for Car Windshield

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Functionality-Overall”
0.3%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Anti Fog for Car Windshield questions

Answered from the same tracked data.