Amsoil 0w20
FailThe top 5 brands take 96% of clicks, so Amsoil 0w20 is a Fail.
- Flapen Score
- 47 / 100Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 4947
- Market size
- $475K/yr402K searches / yr
- 90-day growth
- +11.4%search demand this quarter
- Competition
- 56%top-5 click share · 7 brands · 121 sellers
Flapen Score
Amsoil 0w20 against its category
The dotted line is the Automotive average. Past it, Amsoil 0w20 is stronger. Inside it, weaker.
Market
The Amsoil 0w20 market on Amazon at a glance
Shoppers on Amazon United States searched for Amsoil 0w20 402K times last year and spent an estimated $475K. The top 5 brands take 96% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.8% of those searches ended in a purchase.
Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $475K a year.
- Searches, last 12 months
- 402K
- Growth, 90 days vs prior 90
- +11.4%
- Conversion, latest week
- 2.8%
- Market size, estimated
- $475Ka year
- Top search term
- pennzoil ultra platinum 0w-20142K searches a year
02 · Price
A sale here is worth $42.07.
Listings sell for $42.07 on average, from $6.89 to $114.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $42.07 that is $32K to $42K a year per listing.
- Average price
- $42.07inside the $15 to $100 sweet spot
- Price range
- $6.89–$114.11
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $32K–$42K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #149 within Oils & Fluids. It carries 3,710 reviews at 4.83 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 86%
- Out of stock, average day
- 0.4%
- Average rank
- #149in Oils & Fluids
- Average rating
- 4.83 starsAmazon United States average 4.42 stars
- Average reviews
- 3,710per listing
- Listings tracked
- 29
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Amsoil 0w20 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
121
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
56%
Top 20: 93%
Open market
2%
- Brand 148%
- Brand 227%
- Brand 314%
- Brand 44%
- Brand 53%
- Brand 62%
- Open — no brand owns it (1 brand, 2%)
Demand
Amsoil 0w20 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, May, Dec · busiest ÷ quietest = 3.1× · 11 of 12 months tracked
Search terms
Top Amsoil 0w20 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pennzoil ultra platinum 0w-20142K/yr
- liqui moly 0w2056K/yr
- royal purple 0w2024K/yr
- amsoil 0w2045K/yr
- amsoil 0w20 full synthetic oil19K/yr
- pennzoil 0w2015K/yr
- pennzoil platinum 0w-2012K/yr
- 0w-20 full synthetic oil pennzoil11K/yr
- pennzoil 0w-2011K/yr
- liquid molly 0w208K/yr
Reviews and returns
What reviews say buyers love and hate about Amsoil 0w20
We read the reviews and the return reasons for every product selling here.
“The oil was leaking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amsoil 0w20 questions
Answered from the same tracked data.









