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Amsoil 0w20

Fail

The top 5 brands take 96% of clicks, so Amsoil 0w20 is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$475K/yr402K searches / yr
90-day growth
+11.4%search demand this quarter
Competition
56%top-5 click share · 7 brands · 121 sellers

Flapen Score

Amsoil 0w20 against its category

The dotted line is the Automotive average. Past it, Amsoil 0w20 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amsoil 0w20 market on Amazon at a glance

Shoppers on Amazon United States searched for Amsoil 0w20 402K times last year and spent an estimated $475K. The top 5 brands take 96% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 402K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $475K a year.

Searches, last 12 months
402K
Growth, 90 days vs prior 90
+11.4%
Conversion, latest week
2.8%
Market size, estimated
$475Ka year
Top search term
pennzoil ultra platinum 0w-20142K searches a year

02 · Price

A sale here is worth $42.07.

Listings sell for $42.07 on average, from $6.89 to $114.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $42.07 that is $32K to $42K a year per listing.

Average price
$42.07inside the $15 to $100 sweet spot
Price range
$6.89–$114.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$32K–$42K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #149 within Oils & Fluids. It carries 3,710 reviews at 4.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
86%
Out of stock, average day
0.4%
Average rank
#149in Oils & Fluids
Average rating
4.83 starsAmazon United States average 4.42 stars
Average reviews
3,710per listing
Listings tracked
29

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Amsoil 0w20 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

121

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

56%

Top 20: 93%

Open market

2%

  • Brand 148%
  • Brand 227%
  • Brand 314%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 2%)

Demand

Amsoil 0w20 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, May, Dec · busiest ÷ quietest = 3.1× · 11 of 12 months tracked

Search terms

Top Amsoil 0w20 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pennzoil ultra platinum 0w-20142K/yr
  • liqui moly 0w2056K/yr
  • royal purple 0w2024K/yr
  • amsoil 0w2045K/yr
  • amsoil 0w20 full synthetic oil19K/yr
  • pennzoil 0w2015K/yr
  • pennzoil platinum 0w-2012K/yr
  • 0w-20 full synthetic oil pennzoil11K/yr
  • pennzoil 0w-2011K/yr
  • liquid molly 0w208K/yr

Reviews and returns

What reviews say buyers love and hate about Amsoil 0w20

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Value For Money”
21%of negative reviews mention “Leak-Proof”
0.7%of orders come back
“The oil was leaking”
A buyer, on “Leak-Proof”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Amsoil 0w20 questions

Answered from the same tracked data.