Skip to content
61

am107423

Worth a look

Shows searches that convert (15.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 32Growth 80Conversion 97Competition 35Returns 97Price range 76Avg price 80Brand share 47Review moat 92Quality gap 27

Conversion

Incredible15.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Review moat

Great161.47

avg incumbent reviews — the moat a new listing must climb

Growth

Great+73.4%

90-day search growth — must beat 0% to launch

Avg price

Great$17.07

avg listing price — sweet spot $15–$100

Price range

Great$8.05–$37.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$147K

$147K/yr · 56K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, am107423 is a $147K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 61/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

am107423 market data

Units sold / yr
8K–10K
avg 500–750/product
Revenue / yr
$137K–$171K
units × avg price
Conversion rate
15.3%
Avg BSR
#376
Page quality
0%
Prime
74%
Sponsored
84%
Out of stock
0.5%
Avg brand age
44 months
Avg seller age
154 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

37

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

20%

  • John Deere42%
  • FHSJXR14%
  • BOLEWIN8%
  • Generic7%
  • Tvent4%
  • DVPARTS4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +73.4% search growth over the last 90 days.
3K2KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 6.6×

Top am107423 search terms

  • am107423 oil filter john deere18K/yr
  • am10742320K/yr
  • john deere oil filter am1074235K/yr
  • am107423 oil filter5K/yr
  • john deere am107423 oil filter5K/yr
  • john deere am1074233K/yr
All search terms

Top am107423 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$15K20%$29K30%$44K40%$59K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

What buyers say about am107423

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“Fit good”

Value For Money22%

“more affordable”

Filtration15%

“Right filter”

Quality-Overall9%

“The build quality feels solid”

Advertised Vs Actual Product9%

“Exactly as advertised”

Leak-Proof5%

“It does not leak”

Assembly/Installation4%

“Installing them was a breeze”

Fuel Efficiency2%

“Saved on gas”

Efficiency2%

“Filtration performance seems to be good”

Maintenance And Repair2%

“making routine maintenance more convenient”

What buyers complain about

Filtration22%

“Filters took a little bit to get to me”

Quality-Overall17%

“Cheap quality”

Compatibility-Overall17%

“ABSOLUTELY NOT COMPATIBLE WITH JOHN DEERE 455 TRACTOR”

Size-Overall14%

“Don't fit”

Advertised Vs Actual Product6%

“Product image is misleading”

Leak-Proof6%

“Leaks”

Assembly/Installation6%

“cannot be installed”

Top return reasons

Size-Overall52%
Filtration15%
Advertised Vs Actual Product13%
Defective Material/Parts7%
Compatibility-Overall7%
Product Condition3%
Functionality-Overall2%
Value For Money1%
Width1%
Quality-Overall1%

Common questions

Is am107423 profitable to sell on Amazon United States?
The niche generates $147K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +73.4%. Flapen's verdict: Worth a look (61/100).
How competitive is the am107423 niche?
15 brands and 37 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in am107423?
Top complaints mined from reviews: Filtration, Quality-Overall, Compatibility-Overall. The return rate is 0.7%.
When does demand for am107423 peak?
Demand peaks in Mar–Apr–May; the busiest month runs 6.6× the quietest.
What does it cost to enter the am107423 niche?
Listings span $8.05–$37.86; the average listing price is $17.07 (sweet spot $15–$100). The average incumbent carries 161 reviews — the moat a new listing must climb.