am107423
Worth a lookShows searches that convert (15.3% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great161.47avg incumbent reviews — the moat a new listing must climb
Growth
Great+73.4%90-day search growth — must beat 0% to launch
Avg price
Great$17.07avg listing price — sweet spot $15–$100
Price range
Great$8.05–$37.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$147K$147K/yr · 56K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, am107423 is a $147K/yr Amazon United States market (56K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 61/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
am107423 market data
- Units sold / yr
- 8K–10K
- avg 500–750/product
- Revenue / yr
- $137K–$171K
- units × avg price
- Conversion rate
- 15.3%
- Avg BSR
- #376
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 84%
- Out of stock
- 0.5%
- Avg brand age
- 44 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
37
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
20%
- John Deere42%
- FHSJXR14%
- BOLEWIN8%
- Generic7%
- Tvent4%
- DVPARTS4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +73.4% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 6.6×
Top am107423 search terms
- am107423 oil filter john deere18K/yr
- am10742320K/yr
- john deere oil filter am1074235K/yr
- am107423 oil filter5K/yr
- john deere am107423 oil filter5K/yr
- john deere am1074233K/yr
Top am107423 products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
John Deere Original Equipment Oil Filter #AM107423 (2-Pack)
John Deere$19.804.8★421 rev

John Deere Original Equipment Oil Filter #AM107423
John Deere$10.664.8★1,408 rev

FHSJXR 49065-0724 Oil Filter 49065-7010 AM107423 for kawasaki FX850V FX801V FJ180V FH381-721V FH601-770D FX751-FX1000V Models Club Car 1016467 S-tens 120-634 49065-2071 Engine Oil Filter Pack of 2
FHSJXR$13.114.7★135 rev

2 PCS Engine Oil Filter AM107423 AM101054 Replaces 170 175 180 185 240 Oil Filter 49065-2078 49065-2071 49065-0724 Compatible with Kawasaki 15 HP -27 HP Engines
BOLEWIN$13.434.6★128 rev

Oil Filter AM107423 49065-7010 49065-0724 Is Applicable to FX850V FX801V FJ180V FH381-721V FH601-770D FX751-FX1000V Models It Is An Engine Oil Filter for Club Car 1016467 2pcs
Generic$12.274.7★10 rev
Newest
by launch date
4 Pack AM107423 Oil Filter for John Deere AM101054 AM116304 Replace for Kawasaki 49065-0724 49065-7010 for Kawasaki FH721V FX801V FX850V FX1000V FJ180V FH601-770D Engines Lawn Mower
TidiRob$20.096 rev

Oil Filter AM107423 49065-7010 49065-0724 Is Applicable to FX850V FX801V FJ180V FH381-721V FH601-770D FX751-FX1000V Models It Is An Engine Oil Filter for Club Car 1016467 2pcs
Generic$12.2710 rev

ANWTOTU 49065-0724 Oil Filter 49065-7010 for kawasaki FH381-721V FX850V FX801V FJ180V FH601-770D FX751-FX1000V Models AM107423 120-634 1016467 49065-2071Engine Oil Filter (2)
ANWTOTU$12.7530 rev

KLWZH 2PCS 49065-0724 Oil Filter 49065-7010 AM107423 for Kawasaki FX850V FX801V FJ180V FH381-721V FH601-770D FX751-FX1000V Engine Models Club Car 1016467 S-tens 120-634 49065-2071 Oil Filter (2 pcs)
KLWZH$12.9425 rev

JDLLONG 11013-2109 Air Filter AM107423 Oil Filter Fit for Kawasaki FC420V FC400V FC401V 14HP Engine for John Deere 170 175 240 245 LX172 LX176 GT242 Lawn Mower 11013-2141 11013-2110
JDLLONG$22.967 rev
Trending
90-day click momentum
49065-0724 Oil Filter 49065-7010 AM107423 for kawasaki FX850V FX801V FJ180V FH381-721V FH601-770D FX751-FX1000V Models Club Car 1016467 S-tens 120-634 49065-2071 Engine Oil Filter (2)
AHNTTGS$12.724.8★

4 Pack AM107423 Oil Filter for John Deere AM101054 AM116304 Replace for Kawasaki 49065-0724 49065-7010 for Kawasaki FH721V FX801V FX850V FX1000V FJ180V FH601-770D Engines Lawn Mower
TidiRob$20.095.0★

ANWTOTU 49065-0724 Oil Filter 49065-7010 for kawasaki FH381-721V FX850V FX801V FJ180V FH601-770D FX751-FX1000V Models AM107423 120-634 1016467 49065-2071Engine Oil Filter (2)
ANWTOTU$12.754.6★

Cyleto 49065-2071 49065-2078 Oil Filter for Kawasaki Mule 610 3010 4010 FD620D Compatible with 49065-0724 for John Deere AM107423
Cyleto$9.294.5★

Oil Filter AM107423 49065-7010 49065-0724 Is Applicable to FX850V FX801V FJ180V FH381-721V FH601-770D FX751-FX1000V Models It Is An Engine Oil Filter for Club Car 1016467 2pcs
Generic$12.274.7★
What buyers say about am107423
What buyers praise and complain about, mined from review topics.What buyers love
“Fit good”
“more affordable”
“Right filter”
“The build quality feels solid”
“Exactly as advertised”
“It does not leak”
“Installing them was a breeze”
“Saved on gas”
“Filtration performance seems to be good”
“making routine maintenance more convenient”
What buyers complain about
“Filters took a little bit to get to me”
“Cheap quality”
“ABSOLUTELY NOT COMPATIBLE WITH JOHN DEERE 455 TRACTOR”
“Don't fit”
“Product image is misleading”
“Leaks”
“cannot be installed”
Top return reasons
Common questions
- Is am107423 profitable to sell on Amazon United States?
- The niche generates $147K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +73.4%. Flapen's verdict: Worth a look (61/100).
- How competitive is the am107423 niche?
- 15 brands and 37 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in am107423?
- Top complaints mined from reviews: Filtration, Quality-Overall, Compatibility-Overall. The return rate is 0.7%.
- When does demand for am107423 peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 6.6× the quietest.
- What does it cost to enter the am107423 niche?
- Listings span $8.05–$37.86; the average listing price is $17.07 (sweet spot $15–$100). The average incumbent carries 161 reviews — the moat a new listing must climb.