all purpose grease
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$17.84avg listing price — sweet spot $15–$100
Price range
Great$4.34–$56.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$151K$151K/yr · 148K searches
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Review moat
Okay3,623.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, all purpose grease is a $151K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 48/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
all purpose grease market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $143K–$178K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #13
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 2.5%
- Avg brand age
- 83 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
203
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
62%
Top 20: 96%
Open market
18%
- Lucas Oil35%
- Lubrimatic19%
- Super Lube10%
- Valvoline7%
- AtomLube6%
- Keze5%
- Open — no brand owns it (8 brands, 18%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top all purpose grease search terms
- automotive greases & lubricants26K/yr
- automotive grease22K/yr
- grasa para carros26K/yr
- gear grease11K/yr
- all purpose grease10K/yr
- car grease10K/yr
- grasa9K/yr
- auto grease7K/yr
- multi purpose grease6K/yr
- multipurpose grease6K/yr
Top all purpose grease products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LubriMatic 11316 Multi-Purpose Grease - 1 Pound Amber
Lubrimatic$7.724.6★600 rev
Grease RD LITHM 14OZ
Lucas Oil$7.414.7★6,856 rev
Lucas Oil 10574 Red N Tacky Grease - 1 Pound
Lucas Oil$9.634.6★4,829 rev
Super Lube Multi-Purpose Synthetic Grease w/ Syncolon - High Temperature Water & Corrosion Resistant Grease - Workshop & Industrial Use - Food Grade - Translucent White - Tube - 3 oz (21030)
Super Lube$10.564.8★8,859 rev
AstraVox White Lithium Grease Multi-Purpose Lubricant Lithium Grease with Brush for Hinges Bearings Gears and Garage Doors Ideal for Automotive Marine Industrial and Household Use (1)
AstraVox$7.994.6★403 rev
Newest
by launch date
Keze White Lithium Grease Tube Automotive Grasa De Litio Car Door Grease with Brush NLGI 2 Rust Corrosion Waterproof for Hinges Bearings Gears Bike and Garage Doors Sliding Track 1oz-1 Pack
Keze$7.93223 rev
Keze Lithium Grease Multi-Purpose Marine Automotive Bike Grease Garage Door Hinge Lubricant High Temp Heavy Duty NLGI 2 Lubricant with Brush for Bearings Sunroof Gears Track Rail 1oz-2 Pack
Keze$8.93223 rev
Magnalube-G All Purpose Grease No Drips or Leaks Waterproof High-Temp Dielectric PTFE Lubricant for Door Hinges Tracks 3D Printers Marine Reels Bearings Joints 0.75oz Tube 1-Pack
MAGNALUBE$11.86121 rev
AstraVox White Lithium Grease Multi-Purpose Lubricant Lithium Grease with Brush for Hinges Bearings Gears and Garage Doors Ideal for Automotive Marine Industrial and Household Use (1)
AstraVox$7.99403 rev
Keze High Temp Ceramic Brake Caliper Grease and Pin Parts Lubricant for Auto Break Sliding Pin Pad Prevents Seizing Stops Squeaking with Brush Top Can 8 oz
Keze$16.55757 rev
Trending
90-day click momentum
Lucas Oil 14.5 Ounce 10301 Heavy Duty Grease 14.5 oz Green
Lucas Oil$8.074.8★
Keze Lithium Grease Multi-Purpose Marine Automotive Bike Grease Garage Door Hinge Lubricant High Temp Heavy Duty NLGI 2 Lubricant with Brush for Bearings Sunroof Gears Track Rail 1oz-2 Pack
Keze$8.934.5★
Lucas Oil 10574 Red N Tacky Grease - 1 Pound
Lucas Oil$9.634.6★
Valvoline Multi-Vehicle High Temperature Red Grease 14.1 OZ Cartridge
Valvoline$9.174.7★
Lucas Oil 10318 Red N Tacky Grease 3 Ounce Combo Pack
Lucas Oil$10.534.6★
What buyers say about all purpose grease
What buyers praise and complain about, mined from review topics.What buyers love
“it worked extremely well”
“Reliable lubricant”
“As described”
“did the job”
“Worth it”
“Easy to use”
“great size”
“It has excellent adhesion”
“Holds up well”
“Quality spray”
What buyers complain about
“False advertising”
“These didnt fit”
“Really stinks”
“grease has leaked out”
“Nothing superior to other lubricants”
“this order seems they changed the packaging and the product does not meet previous characteristics and quality standards”
“Bit pricey”
“It did not perform as well as I hoped”
“Kind of messy”
“Item is defective”
Top return reasons
Common questions
- Is all purpose grease profitable to sell on Amazon United States?
- The niche generates $151K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Skip it (48/100).
- How competitive is the all purpose grease niche?
- 14 brands and 203 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in all purpose grease?
- Top complaints mined from reviews: Advertised Vs Actual Product, Size-Overall, Smell. The return rate is 0.4%.
- When does demand for all purpose grease peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the all purpose grease niche?
- Listings span $4.34–$56.18; the average listing price is $17.84 (sweet spot $15–$100). The average incumbent carries 3,624 reviews — the moat a new listing must climb.