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All Purpose Grease

Fail

The products selling today already average 4.7★, so All Purpose Grease is a Fail.

Flapen Score
48
48 / 100
Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 49
Market size
$151K/yr148K searches / yr
90-day growth
+3.8%search demand this quarter
Competition
62%top-5 click share · 14 brands · 203 sellers

Flapen Score

All Purpose Grease against its category

The dotted line is the Automotive average. Past it, All Purpose Grease is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The All Purpose Grease market on Amazon at a glance

Shoppers on Amazon United States searched for All Purpose Grease 148K times last year and spent an estimated $151K. The top 5 brands take 77% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.

Searches, last 12 months
148K
Growth, 90 days vs prior 90
+3.8%
Conversion, latest week
5.7%
Market size, estimated
$151Ka year
Peak month
May1.4× the quietest month
Top search term
automotive greases & lubricants26K searches a year

02 · Price

A sale here is worth $17.84.

Listings sell for $17.84 on average, from $4.34 to $56.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.84 that is $4K to $9K a year per listing.

Average price
$17.84inside the $15 to $100 sweet spot
Price range
$4.34–$56.18
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #13 within Oils & Fluids. It carries 3,624 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#13in Oils & Fluids
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
3,624per listing
Listings tracked
24

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
83 months

Products

Top All Purpose Grease products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

203

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

18%

  • Brand 135%
  • Brand 219%
  • Brand 310%
  • Brand 47%
  • Brand 56%
  • Brand 65%
  • Open — no brand owns it (8 brands, 18%)

Demand

All Purpose Grease search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top All Purpose Grease search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • automotive greases & lubricants26K/yr
  • automotive grease22K/yr
  • grasa para carros26K/yr
  • gear grease11K/yr
  • all purpose grease10K/yr
  • car grease10K/yr
  • grasa9K/yr
  • auto grease7K/yr
  • multi purpose grease6K/yr
  • multipurpose grease6K/yr

Reviews and returns

What reviews say buyers love and hate about All Purpose Grease

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
8%of negative reviews mention “Advertised Vs Actual Product”
0.4%of orders come back
“False advertising”
A buyer, on “Advertised Vs Actual Product”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common All Purpose Grease questions

Answered from the same tracked data.