All Purpose Grease
FailThe products selling today already average 4.7★, so All Purpose Grease is a Fail.
- Flapen Score
- 48 / 100Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 4948
- Market size
- $151K/yr148K searches / yr
- 90-day growth
- +3.8%search demand this quarter
- Competition
- 62%top-5 click share · 14 brands · 203 sellers
Flapen Score
All Purpose Grease against its category
The dotted line is the Automotive average. Past it, All Purpose Grease is stronger. Inside it, weaker.
Market
The All Purpose Grease market on Amazon at a glance
Shoppers on Amazon United States searched for All Purpose Grease 148K times last year and spent an estimated $151K. The top 5 brands take 77% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 5.7% of those searches ended in a purchase.
Shoppers searched for this 148K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $151K a year.
- Searches, last 12 months
- 148K
- Growth, 90 days vs prior 90
- +3.8%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $151Ka year
- Peak month
- May1.4× the quietest month
- Top search term
- automotive greases & lubricants26K searches a year
02 · Price
A sale here is worth $17.84.
Listings sell for $17.84 on average, from $4.34 to $56.18. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $17.84 that is $4K to $9K a year per listing.
- Average price
- $17.84inside the $15 to $100 sweet spot
- Price range
- $4.34–$56.18
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #13 within Oils & Fluids. It carries 3,624 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 2.5%
- Average rank
- #13in Oils & Fluids
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 3,624per listing
- Listings tracked
- 24
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 83 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 83 months
Products
Top All Purpose Grease products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
203
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
62%
Top 20: 96%
Open market
18%
- Brand 135%
- Brand 219%
- Brand 310%
- Brand 47%
- Brand 56%
- Brand 65%
- Open — no brand owns it (8 brands, 18%)
Demand
All Purpose Grease search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top All Purpose Grease search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- automotive greases & lubricants26K/yr
- automotive grease22K/yr
- grasa para carros26K/yr
- gear grease11K/yr
- all purpose grease10K/yr
- car grease10K/yr
- grasa9K/yr
- auto grease7K/yr
- multi purpose grease6K/yr
- multipurpose grease6K/yr
Reviews and returns
What reviews say buyers love and hate about All Purpose Grease
We read the reviews and the return reasons for every product selling here.
“False advertising”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common All Purpose Grease questions
Answered from the same tracked data.









