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Active Grille Shutter

Maybe

The average product has only 35 reviews. But an estimated 6.8% of orders come back, so Active Grille Shutter is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 7,287 Automotive niches · +3 vs the category median of 49
Market size
$83K/yr40K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
32%top-5 click share · 37 brands · 81 sellers

Flapen Score

Active Grille Shutter against its category

The dotted line is the Automotive average. Past it, Active Grille Shutter is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Active Grille Shutter market on Amazon at a glance

Shoppers on Amazon United States searched for Active Grille Shutter 40K times last year and spent an estimated $83K. The top 5 brands take 46% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
2.1%
Market size, estimated
$83Ka year
Peak month
March1.5× the quietest month
Top search term
active grille shutter13K searches a year

02 · Price

A sale here is worth $99.35.

Listings sell for $99.35 on average, from $10.15 to $219.83. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $99.35 that is $0 to $10K a year per listing.

Average price
$99.35inside the $15 to $100 sweet spot
Price range
$10.15–$219.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$10K
Returns
6.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 3.8% of listings are out of stock. The average listing ranks #2,198 within Body & Trim. It carries 35 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
75%
Out of stock, average day
3.8%
Average rank
#2,198in Body & Trim
Average rating
3.99 starsAmazon United States average 4.42 stars
Average reviews
35per listing
Listings tracked
51

04 · Newcomers

3 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
16
Successful launches
3Amazon's first-year sales bar
Average brand age
20 months

Products

Top Active Grille Shutter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

Brands

37 rising

Sellers

81

Top-5 brand share

46%

Top 20: 85%

Top-5 click share

32%

Top 20: 73%

Open market

49%

  • Brand 113%
  • Brand 29%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Active Grille Shutter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

800600Black Friday '24Holiday '24Spike '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Active Grille Shutter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • active grille shutter13K/yr
  • active grill shutter actuator3K/yr
  • active grille shutter motor4K/yr
  • radiator shutter assembly5K/yr
  • active grille shutter assembly4K/yr
  • active grill shutter4K/yr
  • grill shutter4K/yr
  • dorman active grille shutters3K/yr

Reviews and returns

What reviews say buyers love and hate about Active Grille Shutter

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Size-Overall”
25%of negative reviews mention “Durability”
6.8%of orders come back
“Very disappointed in the durability”
A buyer, on “Durability”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Active Grille Shutter questions

Answered from the same tracked data.