active grille shutter
Worth a lookShows a thin review moat (35 avg reviews), but high returns (6.8%) keeps it on the watch list.
Review moat
Incredible35.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Avg price
Great$99.35avg listing price — sweet spot $15–$100
Price range
Okay$10.15–$219.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$83K$83K/yr · 40K searches
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Returns
Bad6.8%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, active grille shutter is a $83K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
active grille shutter market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $50K–$75K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #2,198
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 82%
- Out of stock
- 3.8%
- Avg brand age
- 20 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
37 rising
Sellers
81
Top-5 brand share
46%
Top 20: 85%
Top-5 click share
32%
Top 20: 73%
Open market
49%
- Dorman13%
- labwork9%
- CarPartsDepot9%
- DICMIC8%
- MOTOKU7%
- SMTRUILAN5%
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -11.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top active grille shutter search terms
- active grille shutter13K/yr
- active grill shutter actuator3K/yr
- active grille shutter motor4K/yr
- radiator shutter assembly5K/yr
- active grille shutter assembly4K/yr
- active grill shutter4K/yr
- grill shutter4K/yr
- dorman active grille shutters3K/yr
Top active grille shutter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
labwork Active Grille Shutter 84363184 Replacement for Chevy Silverado 1500 Replacement for GMC Sierra 1500 2017-2019 with Motor
labwork$167.954.2★36 rev
Dorman 601-374 Radiator Shutter Assembly Compatible with Select Chevrolet/GMC Models
Dorman$173.263.8★222 rev
CarPartsDepot Front Active Grille Shutter w/Motor Compatible With 2017-2019 Chevrolet Silverado 1500 & 2017-2019 GMC Sierra 1500 GM1206119 84363184
CarPartsDepot$166.884.0★51 rev
Active Radiator Grille Shutter Actuator Motor Compatible with 2013-2018 Ram 1500 2019-2021 Ram 1500 Classic 3.0L 3.6L 4.7L 5.7L
SMTRUILAN$41.933.8★16 rev
MOTOKU HVAC Blend Door Actuator Shutter Grille Air Actuator Motor for Nissan Rogue 2.0L 2.5L 2017-2020 Altima 2015-2018 Murano 2015-2023
MOTOKU$26.093.8★44 rev
Newest
by launch date
62330-9HS0A Active Radiator Grille Shutter Assembly with Air Actuator Motor for 2015-2018 Nissan Altima for 2015-2024 Murano # 623309HS0A 601-355 NI1206102
AnyDuck$91.3812 rev
ORIVIN Front Active Grille Radiator Shutter Fit for Chevrolet Silverado 1500 2017-2019 GMC Sierra 1500 601-374 GM1206119 23300225 84363184
ORIVIN$146.344 rev
Active Grille Shutter Assembly Compatible with 2017-2018 Chevy Silverado 1500 2017-2018 GMC Sierra 1500 Air Intake Shutter W/Motor Replacement for 84363184
LOVELYNOV$155.251 rev
HocvrlX Radiator Shutter Assembly Compatible with Chevrolet Chevy Silverado 1500 GMC Sierra 1500 2017 2018 2019 84363184 601-374
HocvrlX$156.6711 rev
YzusGomumu Front Grille Active Aero Shutter Actuator Motor Compatible with 2010-2020 Chevrolet Suburban Traverse Tahoe Cadillac Impala Escalade GMC Yukon XL Canyon Buick Envision Replaces 84375398
YzusGomumu$55.877 rev
Trending
90-day click momentum62330-9HS0A Active Radiator Grille Shutter Assembly with Air Actuator Motor for 2015-2018 Nissan Altima for 2015-2024 Murano # 623309HS0A 601-355 NI1206102
AnyDuck$91.384.2★
Active Grille Shutter Assembly Compatible with 2017-2018 Chevy Silverado 1500 2017-2018 GMC Sierra 1500 Air Intake Shutter W/Motor Replacement for 84363184
LOVELYNOV$155.251.0★
Front Grille Shutter Actuator Motor 84375398 Compatible with Chevrolet Silverado 1500 Tahoe Suburban GMC Sierra Yukon 5.3L 6.2L Active Air Shutter Control Motor Replacement
paparaty$56.643.7★
MOTOKU HVAC Blend Door Actuator Shutter Grille Air Actuator Motor with Wiring Harness Connector for Nissan Rogue 2017-2020 Altima 2015-2018 Murano 2015-2023
MOTOKU$28.214.1★
HocvrlX Radiator Shutter Assembly Compatible with Chevrolet Chevy Silverado 1500 GMC Sierra 1500 2017 2018 2019 84363184 601-374
HocvrlX$156.674.6★
What buyers say about active grille shutter
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect Fit”
“I didn't actually have to install this”
“As Advertised”
“Good quality decent delivery time”
“Great price”
“Works perfectly”
“Truck warmed up way faster”
“Easy fix”
“Good material”
“No issues and got my truck back up and running”
What buyers complain about
“Very disappointed in the durability”
“Not compatible”
“Cheap does not necessarily mean a good deal”
“Garbage”
“did not work”
“Had to reuse the old motor as the connector didnt fit”
“Arrive Disassembled”
“it makes constant clicking noise for ten seconds”
“This is not easy as the front of the car has to b e removed”
“wouldn't mount in my old unit”
Top return reasons
Common questions
- Is active grille shutter profitable to sell on Amazon United States?
- The niche generates $83K/yr across 51 tracked products. 3 of 16 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the active grille shutter niche?
- 37 brands and 81 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in active grille shutter?
- Top complaints mined from reviews: Durability, Compatibility-Overall, Value For Money. The return rate is 6.8% — above our launch gate.
- When does demand for active grille shutter peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the active grille shutter niche?
- Listings span $10.15–$219.83; the average listing price is $99.35 (sweet spot $15–$100). The average incumbent carries 35 reviews — the moat a new listing must climb.