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921 Led Bulb

Fail

Demand is soft, at -10.0% this quarter, so 921 Led Bulb is a Fail.

Flapen Score
47
47 / 100
Ranks 4,157 of 7,287 Automotive niches · −2 vs the category median of 49
Market size
$496K/yr432K searches / yr
90-day growth
-10.0%search demand this quarter
Competition
56%top-5 click share · 14 brands · 39 sellers

Flapen Score

921 Led Bulb against its category

The dotted line is the Automotive average. Past it, 921 Led Bulb is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 921 Led Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for 921 Led Bulb 432K times last year and spent an estimated $496K. The top 5 brands take 80% of clicks. Demand peaks in Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 432K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $496K a year.

Searches, last 12 months
432K
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
8.3%
Market size, estimated
$496Ka year
Peak month
October1.6× the quietest month
Top search term
921 led bulb175K searches a year

02 · Price

A sale here is worth $13.76.

Listings sell for $13.76 on average, from $5.48 to $27.71. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At $13.76 that is $21K to $28K a year per listing.

Average price
$13.76under the $15 to $100 sweet spot
Price range
$5.48–$27.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
$21K–$28K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #21 within Lights, Bulbs & Indicators. It carries 7,084 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#21in Lights, Bulbs & Indicators
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
7,084per listing
Listings tracked
22

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
46 months

Products

Top 921 Led Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

39

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

17%

  • Brand 134%
  • Brand 221%
  • Brand 313%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (8 brands, 17%)

Demand

921 Led Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top 921 Led Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 921 led bulb175K/yr
  • 921 led bulb reverse light75K/yr
  • 912 led bulb45K/yr
  • t15 led bulb33K/yr
  • 921 led21K/yr
  • 921 bulb reverse light10K/yr
  • led 921 bulb9K/yr
  • 9217K/yr
  • w16w bulb7K/yr
  • w16w led bulb7K/yr

Reviews and returns

What reviews say buyers love and hate about 921 Led Bulb

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Brightness/Shine/Glow”
24%of negative reviews mention “Durability”
3.1%of orders come back
“Didnt last”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 921 Led Bulb questions

Answered from the same tracked data.