921 Bulb

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $147K a year.

Searches, last 12 months

107K

Growth, 90 days vs prior 90

+11.2%

Conversion, latest week

12.8%

Market size, estimated

$147Ka year

Peak month

May1.4× the quietest month

Top search term

921 bulb67K searches a year

Listings sell for $10.82 on average, from $3.67 to $25.07. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At $10.82 that is $11K to $14K a year per listing.

Average price

$10.82under the $15 to $100 sweet spot

Price range

$3.67–$25.07

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

1,000–1,250

Revenue per listing a year

$11K–$14K

Returns

3.1%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #50 within Lights, Bulbs & Indicators. It carries 4,840 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#50in Lights, Bulbs & Indicators

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

4,840per listing

Listings tracked

25

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months