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Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +27.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $384K a year.

Searches, last 12 months

285K

Growth, 90 days vs prior 90

+27.3%

Conversion, latest week

6.9%

Market size, estimated

$384Ka year

Peak month

May4.7× the quietest month

Top search term

toyota oil filter74K searches a year

Listings sell for $19.61 on average, from $7.31 to $52.00. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At $19.61 that is $25K to $29K a year per listing.

Average price

$19.61inside the $15 to $100 sweet spot

Price range

$7.31–$52.00

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

1,250–1,500

Revenue per listing a year

$25K–$29K

Returns

1.1%of orders · Amazon United States median 2.1%

61% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #766 within Filters. It carries 941 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

61%

Prime listings

100%

Out of stock, average day

7.7%

Average rank

#766in Filters

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

941per listing

Listings tracked

18

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

53 months