Is 90430-12031 profitable to sell on Amazon United States?

The niche generates $127K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Skip it (42/100).

How competitive is the 90430-12031 niche?

9 brands and 23 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in 90430-12031?

Top complaints mined from reviews: Lubrication, Quality-Overall, Leak-Proof. The return rate is 0.4%.

When does demand for 90430-12031 peak?

Demand peaks in May; the busiest month runs 1.7× the quietest.

What does it cost to enter the 90430-12031 niche?

Listings span $4.49–$20.05; the average listing price is $9.36 (sweet spot $15–$100). The average incumbent carries 2,205 reviews — the moat a new listing must climb.

90430-12031

Skip it

A concentrated shelf (top 5 take 82% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,205.11

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Growth

Okay+8.7%

90-day search growth — must beat 0% to launch

Price range

Okay$4.49–$20.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay$127K

$127K/yr · 105K searches

Avg price

Okay$9.36

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad82%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, 90430-12031 is a $127K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May. Verdict: Skip it — 42/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

90430-12031 market data

Units sold / yr: 13K–15K; avg 1,000–1,250/product
Revenue / yr: $117K–$140K; units × avg price
Conversion rate: 12.9%
Avg BSR: #17
Page quality: 0%
Prime: 100%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 35 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

12%

Toyota33%
Biabari16%
KOROP AUTO PARTS15%
Dcoecue10%
BENEDETTO7%
AULDAY7%
Open — no brand owns it (3 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +8.7% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 1.7×

Open Trend

Top 90430-12031 search terms

90430-1203127K/yr +17.0%11.1% conv.
90430-12031 toyota oil drain plug gaskets14K/yr +15.4%10.8% conv.
toyota oem oil drain plug washer12K/yr +9.6%5.1% conv.
toyota oil drain plug gasket13K/yr -2.7%9.4% conv.
toyota drain plug gasket12K/yr +0.3%10.2% conv.
toyota crush washer5K/yr +18.7%10.7% conv.
toyota oil drain plug crush washer5K/yr +26.6%9.8% conv.
toyota 90430-120315K/yr +34.2%12.1% conv.
90430120314K/yr -21.4%7.1% conv.
toyota oem oil drain plug gasket5K/yr -23.6%4.9% conv.

All search terms

Top 90430-12031 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Genuine Toyota - Oil Drain Plug Gaskets (QTY10)

Toyota$14.644.7★6,118 rev

90430-12031 (26PCS) Oil Drain Plug Gasket Washer Premium Durable Aluminum Crush Washer - Leak-Proof OEM Replacement Fits Toyota/Lexus/Scion

Biabari$4.894.7★136 rev

90430-12031 (24Pcs) Aluminum Oil Drain Plug Gaskets Fits for Toyota Lexus Scion Crush Washer Seals Replaces# 9043012031

KOROP AUTO PARTS$7.174.7★3,383 rev

24PCS Dcoecue 90430-12031 Oil Drain Plug Gaskets

Dcoecue$4.494.7★268 rev

[OEM Products] BENEDETTO Auto Service 10 PCS Oil Drain Plug gaskets/Crush washers Replacement for Toyota Drain Plug Washer Replaces# 90430-12031 Aluminum (QTY10)

BENEDETTO$13.984.6★138 rev

Newest

by launch date

90430-12031 (26PCS) Oil Drain Plug Gasket Washer Premium Durable Aluminum Crush Washer - Leak-Proof OEM Replacement Fits Toyota/Lexus/Scion

Biabari$4.89136 rev

10mo ago

24PCS Dcoecue 90430-12031 Oil Drain Plug Gaskets

Dcoecue$4.49268 rev

11mo ago

25-PCS 90430-12031 M12 Oil Drain Plug Gasket Washer Crush Seal - Premium Aluminum Crush Washer Replaces OEM 90430-12031 for Toyota/Lexus/Scion Oil Pan Drain Plug Gasket

DCWecher$5.041,534 rev

2y ago

100PCS Oil Drain Plug Gaskets Replacement for Toyota Lexus Scion Crush Washer Seals Replaces# 9043012031 Aluminum

AULDAY$20.05139 rev

3y ago

[OEM Products] BENEDETTO Auto Service 10 PCS Oil Drain Plug gaskets/Crush washers Replacement for Toyota Drain Plug Washer Replaces# 90430-12031 Aluminum (QTY10)

BENEDETTO$13.98138 rev

4y ago

What buyers say about 90430-12031

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall23%

“Fit as expected”

Value For Money20%

“at a lower price point”

Quality-Overall15%

“Good product, it worked as advertised”

Advertised Vs Actual Product14%

“works as advertised”

Leak-Proof14%

“do not leak”

Lubrication4%

“Love the bundle for when I do my oil changes at home they work well”

Ease Of Use2%

“Easy to use”

Efficiency2%

“Work great”

Soft Feel1%

“Soft so They seal good”

Functionality-Overall1%

“Works ok, some appeared chipped and many were stuck together on arrival”

What buyers complain about

Lubrication18%

“A quick lube oil change place nearly destroyed my engine in a Jiffy”

Quality-Overall18%

“Cheaply made”

Leak-Proof13%

“These washers may leak”

Ease Of Use10%

“No a good practice”

Advertised Vs Actual Product9%

“There pictures and description is deceptive”

Durability7%

“disintegrate within days”

Paint Quality4%

“Beware that the blue coating deteriorates”

Material Quality4%

“Its literally cardboard”

Compatibility-Overall2%

“Did not fit on my honda odyssey 08”

Size-Overall2%

“Did not fit”

Top return reasons

Size-Overall53%

Compatibility-Overall7%

Advertised Vs Actual Product7%

Value For Money6%

Defective Material/Parts5%

Thin4%

Quality-Overall3%

Leak-Proof3%

Thickness3%

Functionality-Overall2%

Common questions

Is 90430-12031 profitable to sell on Amazon United States?: The niche generates $127K/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.7%. Flapen's verdict: Skip it (42/100).
How competitive is the 90430-12031 niche?: 9 brands and 23 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in 90430-12031?: Top complaints mined from reviews: Lubrication, Quality-Overall, Leak-Proof. The return rate is 0.4%.
When does demand for 90430-12031 peak?: Demand peaks in May; the busiest month runs 1.7× the quietest.
What does it cost to enter the 90430-12031 niche?: Listings span $4.49–$20.05; the average listing price is $9.36 (sweet spot $15–$100). The average incumbent carries 2,205 reviews — the moat a new listing must climb.