Is 7.3 powerstroke oil filter profitable to sell on Amazon United States?

The niche generates $92K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Skip it (46/100).

How competitive is the 7.3 powerstroke oil filter niche?

8 brands and 73 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in 7.3 powerstroke oil filter?

Top complaints mined from reviews: Leak-Proof, Filtration, Size-Overall. The return rate is 0.9%.

When does demand for 7.3 powerstroke oil filter peak?

Demand peaks in Apr; the busiest month runs 1.7× the quietest.

What does it cost to enter the 7.3 powerstroke oil filter niche?

Listings span $12.09–$161.70; the average listing price is $45.62 (sweet spot $15–$100). The average incumbent carries 391 reviews — the moat a new listing must climb.

7.3 powerstroke oil filter

Skip it

Brand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible$45.62

avg listing price — sweet spot $15–$100

Review moat

Great390.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$12.09–$161.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+15.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$92K

$92K/yr · 33K searches

Competition

Bad77%

top-5 click share — a locked-up shelf

Brand share

Bad93%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, 7.3 powerstroke oil filter is a $92K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr. Verdict: Skip it — 46/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

7.3 powerstroke oil filter market data

Units sold / yr: 3K–3K; avg 100–250/product
Revenue / yr: $114K–$137K; units × avg price
Conversion rate: 6.1%
Avg BSR: #1,728
Page quality: 0%
Prime: 64%
Sponsored: 50%
Out of stock: 1.9%
Avg brand age: 69 months
Avg seller age: 163 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

Motorcraft32%
Wix29%
Doc's Auto Parts19%
K&N7%
SEGULER7%
Purolator4%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — +15.4% search growth over the last 90 days.

Peak months: Apr · busiest ÷ quietest = 1.7×

Open Trend

Top 7.3 powerstroke oil filter search terms

7.3 powerstroke oil filter16K/yr +20.7%5.3% conv.
fl1995a3K/yr +44.7%3.8% conv.
fl1995a motorcraft oil filter4K/yr +1.3%6.6% conv.
7.3 oil filter4K/yr -8.5%8.4% conv.
ford 7.3 oil filter3K/yr -5.2%6.9% conv.
fl19953K/yr +24.7%7.1% conv.

All search terms

Top 7.3 powerstroke oil filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

WIX 51734 Oil Filter Replacement Built for Synthetic and High Mileage Oil - Compatible with Ford/IHC Trucks with 7.3L Turbo Diesel (94-03)

Wix$18.014.8★708 rev

Docs Diesel Oil Filter D4872 | Compatible with Ford 7.3L Powerstroke 1994-2003 | Replaces FL1995

Doc's Auto Parts$17.854.3★201 rev

Motorcraft Engine Oil Filter- FL-1995-A (Replaces FL-1995) (OE Replacement for Select Years and Trims of Ford: E-350/E-450/E-550/Excursion/F-250/F-350/F-450/F-550/F-650/F-750/F-Super Duty Vehicles)

Motorcraft$27.864.7★427 rev

Motorcraft Engine Oil Filter- FL-1995 (OE Replacement Part for Select Years and Trims of Ford: E-350/E-450/E-550/Excursion/F-250/F-350/F-450/F-550/F-650/F-750/F-Super Duty Vehicles)

Motorcraft$37.694.8★2,744 rev

K&N Premium Oil Filter: 20 000 Mile Engine Protection with Wrench Off Nut: Compatible with Select 1994-2003 FORD (See Product Description For Select Models) HP-6001

K&N$18.934.6★477 rev

Newest

by launch date

Motorcraft Oil and Fuel Filter Replacement Kit - Includes FL1995A and FD4596 Filters - Compatible with 1998-2003 Ford Models with 7.3L V8 Powerstroke Diesel Engines

Motorcraft$82.660 rev

1mo ago

Motorcraft Engine Oil Filter- FL-1995-A (Replaces FL-1995) (6)

Motorcraft$161.70427 rev

6mo ago

FL1995 Oil filter Fits for 7.3L Powerstroke 1994-2003 Replacement FL1995/1995 Compatible with Super Duty 7.3L Powerstroke Diesel

SEGULER$15.0020 rev

1y ago

FL1995 Oil filter Fits for 7.3L Powerstroke 1994-2003 Replacement FL1995/1995 Compatible with Super Duty 7.3L Powerstroke Diesel(Set of 3)

SEGULER$43.733 rev

1y ago

B7039 PF7698 Service Filter Kit Fits Ford 7.3l Powerstroke 95-03 Super Duty F250 F350 F450 F550 Replaces FD4596 & FL1995

Generic$58.637 rev

2y ago

What buyers say about 7.3 powerstroke oil filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall29%

“Direct fit”

Filtration17%

“Great filter”

Value For Money13%

“Best price I could find, good filters,if you use these type filters on a 7.3 buy them here,”

Quality-Overall12%

“Good quality”

Leak-Proof7%

“Zero leaks”

Advertised Vs Actual Product5%

“As advertised”

Locally Manufactured3%

“USA made”

Assembly/Installation3%

“Im sure it will be easy to install”

Efficiency2%

“Works great”

Pressure2%

“Oil pressure right in the zone”

What buyers complain about

Leak-Proof28%

“Leaking filter”

Filtration24%

“Also it is over an inch shorter than stock filter”

Size-Overall15%

“Does not fit well”

Quality-Overall6%

“Junk”

Paint Quality6%

“Filter nut had paint deluded”

Shrinkage Resistance3%

“Shrinkage”

Hard Feel2%

“Appears to be tough”

Value For Money2%

“Too much money for oil”

Adhesion/Stickiness2%

“When I got it out of the box there was an obnoxious amount of glue which was present inside the louvered core”

Top return reasons

Filtration33%

Size-Overall19%

Compatibility-Overall16%

Advertised Vs Actual Product8%

Value For Money4%

Leak-Proof4%

Product Condition4%

Quality-Overall3%

Defective Material/Parts3%

Lubrication1%

Common questions

Is 7.3 powerstroke oil filter profitable to sell on Amazon United States?: The niche generates $92K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Skip it (46/100).
How competitive is the 7.3 powerstroke oil filter niche?: 8 brands and 73 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in 7.3 powerstroke oil filter?: Top complaints mined from reviews: Leak-Proof, Filtration, Size-Overall. The return rate is 0.9%.
When does demand for 7.3 powerstroke oil filter peak?: Demand peaks in Apr; the busiest month runs 1.7× the quietest.
What does it cost to enter the 7.3 powerstroke oil filter niche?: Listings span $12.09–$161.70; the average listing price is $45.62 (sweet spot $15–$100). The average incumbent carries 391 reviews — the moat a new listing must climb.