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696854 Briggs and Stratton Oil Filter

Maybe

An estimated 0.5% of orders come back. But the products selling today already average 4.8★, so 696854 Briggs and Stratton Oil Filter is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 7,287 Automotive niches · +3 vs the category median of 49
Market size
$85K/yr43K searches / yr
90-day growth
+83.0%search demand this quarter
Competition
70%top-5 click share · 7 brands · 39 sellers

Flapen Score

696854 Briggs and Stratton Oil Filter against its category

The dotted line is the Automotive average. Past it, 696854 Briggs and Stratton Oil Filter is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 696854 Briggs and Stratton Oil Filter market on Amazon at a glance

Shoppers on Amazon United States searched for 696854 Briggs and Stratton Oil Filter 43K times last year and spent an estimated $85K. The top 5 brands take 91% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 11.2% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +83.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+83.0%
Conversion, latest week
11.2%
Market size, estimated
$85Ka year
Peak month
March9.6× the quietest month
Top search term
696854 oil filter15K searches a year

02 · Price

A sale here is worth $17.51.

Listings sell for $17.51 on average, from $7.67 to $38.76. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $17.51 that is $4K to $9K a year per listing.

Average price
$17.51inside the $15 to $100 sweet spot
Price range
$7.67–$38.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
$4K–$9K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #142 within Filters. It carries 1,656 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
91%
Out of stock, average day
13.7%
Average rank
#142in Filters
Average rating
4.75 starsAmazon United States average 4.42 stars
Average reviews
1,656per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top 696854 Briggs and Stratton Oil Filter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

7 flat

Sellers

39

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

2%

  • Brand 149%
  • Brand 217%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (1 brand, 2%)

Demand

696854 Briggs and Stratton Oil Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Black Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 9.6×

Search terms

Top 696854 Briggs and Stratton Oil Filter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 696854 oil filter15K/yr
  • 69685410K/yr
  • 696854 briggs and stratton oil filter8K/yr
  • oil filter 6968544K/yr
  • briggs and stratton oil filter 6968544K/yr
  • briggs & stratton 696854 oil filter3K/yr

Reviews and returns

What reviews say buyers love and hate about 696854 Briggs and Stratton Oil Filter

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Filtration”
0.5%of orders come back
“I will look for a longer filter as the short filter is almost impossible to remove”
A buyer, on “Filtration”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common 696854 Briggs and Stratton Oil Filter questions

Answered from the same tracked data.