Is 696854 briggs and stratton oil filter profitable to sell on Amazon United States?

The niche generates $85K/yr across 11 tracked products. 90-day search growth is +83.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the 696854 briggs and stratton oil filter niche?

7 brands and 39 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in 696854 briggs and stratton oil filter?

Top complaints mined from reviews: Filtration, Leak-Proof, Size-Overall. The return rate is 0.5%.

When does demand for 696854 briggs and stratton oil filter peak?

Demand peaks in Mar–Apr–May; the busiest month runs 9.6× the quietest.

What does it cost to enter the 696854 briggs and stratton oil filter niche?

Listings span $7.67–$38.76; the average listing price is $17.51 (sweet spot $15–$100). The average incumbent carries 1,656 reviews — the moat a new listing must climb.

696854 briggs and stratton oil filter

Worth a look

Shows low returns (0.5%), but strong incumbent ratings (4.8★) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great11.2%

search→purchase rate — share of searches ending in a sale

Growth

Great+83.0%

90-day search growth — must beat 0% to launch

Avg price

Great$17.51

avg listing price — sweet spot $15–$100

Price range

Great$7.67–$38.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,656

avg incumbent reviews — the moat a new listing must climb

Competition

Bad70%

top-5 click share — a locked-up shelf

Market size

Bad$85K

$85K/yr · 43K searches

Brand share

Bad91%

top-5 brand share — brand-locked demand

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, 696854 briggs and stratton oil filter is a $85K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 52/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

696854 briggs and stratton oil filter market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $88K–$105K; units × avg price
Conversion rate: 11.2%
Avg BSR: #142
Page quality: 0%
Prime: 91%
Sponsored: 73%
Out of stock: 13.7%
Avg brand age: 49 months
Avg seller age: 173 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 flat

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Briggs & Stratton49%
HOODELL17%
Harbot10%
Venseri8%
Deflife8%
RALBDX7%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +83.0% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 9.6×

Open Trend

Top 696854 briggs and stratton oil filter search terms

696854 oil filter15K/yr +78.0%8.9% conv.
69685410K/yr +94.5%7.4% conv.
696854 briggs and stratton oil filter8K/yr +99.1%9.8% conv.
oil filter 6968544K/yr +81.1%10.2% conv.
briggs and stratton oil filter 6968544K/yr +67.2%10.9% conv.
briggs & stratton 696854 oil filter3K/yr +60.1%9.2% conv.

All search terms

Top 696854 briggs and stratton oil filter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Briggs & Stratton 696854 Pack of 2 Oil Filters

Briggs & Stratton$23.814.8★454 rev

HOODELL 696854 Oil Filter with Gloves Compatible with John Deere AM125424 Kawasaki 49065 7007 Pro Performance Lawn Mower Oil Filter

HOODELL$7.674.7★909 rev

Harbot 492932 Oil Filter for Brigs and Straton 492932S 696854 695396 John Deere AM125424 GY20577 LG492932S Kawasaki 49065-7007 49065-0721 (Pack of 2)

Harbot$13.654.8★798 rev

792105 Air Filter Replacement 696854 492932S Oil Filter for BS 593435 593240 20hp 24hp 26hp 23hp Exntended Life Series D170 Z245 MIU11515 GY21057 Lawn Mower

Venseri$15.954.7★2,156 rev

696854 Oil Filter Replacement for Models 79589 92134GS 92134 and 695396

Deflife$8.524.9★39 rev

Newest

by launch date

696854 Oil Filter Replacement for Models 79589 92134GS 92134 and 695396

Deflife$8.5239 rev

3y ago

RALBDX 2-1/4 Oil Filter 492932S 492932 795890 695396 492932B 492056 696854 842921 Compatible with Kawasaki Kohler Lawn Mower 5076 492056

RALBDX$9.52329 rev

4y ago

Briggs & Stratton 66 oz SAE 30 Oil Change Kit w/ 696854 Filter and Fuel Treatment

Briggs & Stratton$38.7661 rev

4y ago

HOODELL 792105 Air Filter 696854 Oil Filter Kit Compatible with 407777 445877 Engine John Deere D170 Z425 Lawn Mower Replace MIU11515 Air Filter

HOODELL$14.465,629 rev

5y ago

HOODELL 696854 Oil Filter with Gloves Compatible with John Deere AM125424 Kawasaki 49065 7007 Pro Performance Lawn Mower Oil Filter

HOODELL$7.67909 rev

7y ago

What buyers say about 696854 briggs and stratton oil filter

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall31%

“Fit great”

Quality-Overall18%

“Good quality”

Value For Money18%

“Worth the buy”

Advertised Vs Actual Product14%

“As advertised”

Filtration6%

“Great Filter For What I Needed It for”

Correct Contents3%

“Parts”

Leak-Proof2%

“No leaks”

Efficiency2%

“Works well”

Ease Of Use1%

“Simple and easy”

Assembly/Installation1%

“Easy to install”

What buyers complain about

Filtration29%

“I will look for a longer filter as the short filter is almost impossible to remove”

Leak-Proof13%

“A hairline crack which leaked gasoline”

Size-Overall12%

“was shorter than one on the mower”

Socket/Port/Plug7%

“Spark plugs no good”

Functionality-Overall7%

“0 how about this every year for my lawn mower it's very good except the spark plugs you really don't work”

Metal Quality2%

“Also the filter metal is so thin the strap or plier type tools crush the filter”

Value For Money2%

“Only small letdown is the price feels a bit high for something this simple”

Ease Of Use2%

“difficult to remove”

Jamming/Clogging2%

“I see a LOT of glue again at the bottom, substantially more than needed, which risks breaking off and clogging things”

Quality-Overall2%

“Not OEM quality”

Top return reasons

Size-Overall50%

Filtration25%

Compatibility-Overall8%

Advertised Vs Actual Product8%

Product Condition3%

Defective Material/Parts3%

Functionality-Overall1%

Value For Money1%

Shape/Style1%

Maintenance And Repair1%

Common questions

Is 696854 briggs and stratton oil filter profitable to sell on Amazon United States?: The niche generates $85K/yr across 11 tracked products. 90-day search growth is +83.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the 696854 briggs and stratton oil filter niche?: 7 brands and 39 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in 696854 briggs and stratton oil filter?: Top complaints mined from reviews: Filtration, Leak-Proof, Size-Overall. The return rate is 0.5%.
When does demand for 696854 briggs and stratton oil filter peak?: Demand peaks in Mar–Apr–May; the busiest month runs 9.6× the quietest.
What does it cost to enter the 696854 briggs and stratton oil filter niche?: Listings span $7.67–$38.76; the average listing price is $17.51 (sweet spot $15–$100). The average incumbent carries 1,656 reviews — the moat a new listing must climb.