696854 Briggs and Stratton Oil Filter
MaybeAn estimated 0.5% of orders come back. But the products selling today already average 4.8★, so 696854 Briggs and Stratton Oil Filter is a Maybe.
- Flapen Score
- 52 / 100Top 35% of 7,287 Automotive niches · +3 vs the category median of 4952
- Market size
- $85K/yr43K searches / yr
- 90-day growth
- +83.0%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 39 sellers
Flapen Score
696854 Briggs and Stratton Oil Filter against its category
The dotted line is the Automotive average. Past it, 696854 Briggs and Stratton Oil Filter is stronger. Inside it, weaker.
Market
The 696854 Briggs and Stratton Oil Filter market on Amazon at a glance
Shoppers on Amazon United States searched for 696854 Briggs and Stratton Oil Filter 43K times last year and spent an estimated $85K. The top 5 brands take 91% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 11.2% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.2% of those searches ended in a purchase. Searches in the last 90 days moved +83.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $85K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- +83.0%
- Conversion, latest week
- 11.2%
- Market size, estimated
- $85Ka year
- Peak month
- March9.6× the quietest month
- Top search term
- 696854 oil filter15K searches a year
02 · Price
A sale here is worth $17.51.
Listings sell for $17.51 on average, from $7.67 to $38.76. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At $17.51 that is $4K to $9K a year per listing.
- Average price
- $17.51inside the $15 to $100 sweet spot
- Price range
- $7.67–$38.76
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $4K–$9K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
73% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 13.7% of listings are out of stock. The average listing ranks #142 within Filters. It carries 1,656 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 91%
- Out of stock, average day
- 13.7%
- Average rank
- #142in Filters
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 1,656per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top 696854 Briggs and Stratton Oil Filter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 9, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Briggs & Stratton 696854 Pack of 2 Oil Filters
- Price
- $23.81
- Rating
- 4.8/5
- Reviews
- 454
- Age
- 11y ago

HOODELL 696854 Oil Filter with Gloves Compatible with John Deere AM125424 Kawasaki 49065 7007 Pro Performance Lawn Mower Oil Filter
- Price
- $7.67
- Rating
- 4.7/5
- Reviews
- 909
- Age
- 7y ago

Harbot 492932 Oil Filter for Brigs and Straton 492932S 696854 695396 John Deere AM125424 GY20577 LG492932S Kawasaki 49065-7007 49065-0721 (Pack of 2)
- Price
- $13.65
- Rating
- 4.8/5
- Reviews
- 798
- Age
- 8y ago

792105 Air Filter Replacement 696854 492932S Oil Filter for BS 593435 593240 20hp 24hp 26hp 23hp Exntended Life Series D170 Z245 MIU11515 GY21057 Lawn Mower
- Price
- $15.95
- Rating
- 4.7/5
- Reviews
- 2,156
- Age
- 7y ago

696854 Oil Filter Replacement for Models 79589 92134GS 92134 and 695396
- Price
- $8.52
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 3y ago
Trending
estimated 90-day click momentum
Briggs & Stratton 66 oz SAE 30 Oil Change Kit w/ 696854 Filter and Fuel Treatment
- Price
- $38.76
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 4y ago

HOODELL 792105 Air Filter 696854 Oil Filter Kit Compatible with 407777 445877 Engine John Deere D170 Z425 Lawn Mower Replace MIU11515 Air Filter
- Price
- $14.46
- Rating
- 4.7/5
- Reviews
- 5,629
- Age
- 5y ago

HOODELL 696854 Oil Filter with Gloves Compatible with John Deere AM125424 Kawasaki 49065 7007 Pro Performance Lawn Mower Oil Filter
- Price
- $7.67
- Rating
- 4.7/5
- Reviews
- 909
- Age
- 7y ago

Briggs & Stratton OEM 696854 696854-3 Oil Filters (3 Pack) 21R802-0029-F1 21R802-0030-F1 21R802-0050-G1 21R802-0052-G1 21R806-0031-F1 21R806-0038-F1 21R806-0047-F1 21R806-0057-F1 21R806-0063-G1
- Price
- $32.62
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 11y ago

RALBDX 2-1/4 Oil Filter 492932S 492932 795890 695396 492932B 492056 696854 842921 Compatible with Kawasaki Kohler Lawn Mower 5076 492056
- Price
- $9.52
- Rating
- 4.7/5
- Reviews
- 329
- Age
- 4y ago
Newest
by launch date
696854 Oil Filter Replacement for Models 79589 92134GS 92134 and 695396
- Price
- $8.52
- Rating
- 4.9/5
- Reviews
- 39
- Age
- 3y ago

RALBDX 2-1/4 Oil Filter 492932S 492932 795890 695396 492932B 492056 696854 842921 Compatible with Kawasaki Kohler Lawn Mower 5076 492056
- Price
- $9.52
- Rating
- 4.7/5
- Reviews
- 329
- Age
- 4y ago

Briggs & Stratton 66 oz SAE 30 Oil Change Kit w/ 696854 Filter and Fuel Treatment
- Price
- $38.76
- Rating
- 4.7/5
- Reviews
- 61
- Age
- 4y ago

HOODELL 792105 Air Filter 696854 Oil Filter Kit Compatible with 407777 445877 Engine John Deere D170 Z425 Lawn Mower Replace MIU11515 Air Filter
- Price
- $14.46
- Rating
- 4.7/5
- Reviews
- 5,629
- Age
- 5y ago

HOODELL 696854 Oil Filter with Gloves Compatible with John Deere AM125424 Kawasaki 49065 7007 Pro Performance Lawn Mower Oil Filter
- Price
- $7.67
- Rating
- 4.7/5
- Reviews
- 909
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 70% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
39
Est. top-5 brand share
91%
Top 20: 100%
Est. top-5 click share
70%
Top 20: 100%
Open market
2%
- Briggs & Stratton49%
- HOODELL17%
- Harbot10%
- Venseri8%
- Deflife8%
- RALBDX7%
- Open — no brand owns it (1 brand, 2%)
Demand
696854 Briggs and Stratton Oil Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 9.6×
Search terms
Top 696854 Briggs and Stratton Oil Filter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- 696854 oil filter15K/yr
- 69685410K/yr
- 696854 briggs and stratton oil filter8K/yr
- oil filter 6968544K/yr
- briggs and stratton oil filter 6968544K/yr
- briggs & stratton 696854 oil filter3K/yr
Reviews and returns
What reviews say buyers love and hate about 696854 Briggs and Stratton Oil Filter
We read the reviews and the return reasons for every product selling here.
“I will look for a longer filter as the short filter is almost impossible to remove”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common 696854 Briggs and Stratton Oil Filter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









