Skip to content
49

68157291aa

Skip it

Soft demand (-35.9% this quarter) — this niche doesn't clear our bar today.

Market size 44Growth 7Conversion 76Competition 37Returns 94Price range 74Avg price 90Brand share 39Review moat 71Quality gap 33

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Great$60.06

avg listing price — sweet spot $15–$100

Conversion

Great7.3%

search→purchase rate — share of searches ending in a sale

Price range

Good$14.00–$129.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good671.35

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$232K

$232K/yr · 53K searches

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-35.9%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, 68157291aa is a $232K/yr Amazon United States market (53K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Feb–Oct. Verdict: Skip it — 49/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

68157291aa market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$240K–$300K
units × avg price
Conversion rate
7.3%
Avg BSR
#102
Page quality
0%
Prime
100%
Sponsored
75%
Out of stock
0.0%
Avg brand age
46 months
Avg seller age
135 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

27

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

13%

  • Mopar55%
  • Doc's Diesel8%
  • Doc's Auto Parts7%
  • BZANPAR6%
  • RARAYC5%
  • ATRACYPART5%
  • Open — no brand owns it (4 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.9% search growth over the last 90 days.
4K3KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Oct · busiest ÷ quietest = 3.0×

Top 68157291aa search terms

  • 68157291aa14K/yr
  • ram 6.7 cummins fuel filter13K/yr
  • cummins fuel filter9K/yr
  • 2018 ram 2500 fuel filter 6.7 cummins7K/yr
  • ram 2500 fuel filter 6.7 diesel7K/yr
  • 2020 ram 2500 fuel filter 6.7 cummins2K/yr
  • 2022 ram 2500 fuel filters1K/yr
All search terms

Top 68157291aa products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$23K20%$46K30%$70K40%$93K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about 68157291aa

What buyers praise and complain about, mined from review topics.

What buyers love

Filtration22%

“Great quality filter for a reasonable price”

Value For Money22%

“Great value”

Size-Overall20%

“Fit perfect”

Quality-Overall13%

“The build quality feels solid”

Advertised Vs Actual Product8%

“As advertised”

Assembly/Installation4%

“I had no issues installing the filter”

Fuel Efficiency2%

“Perfect Fit and Reliable Fuel Filtration”

Efficiency1%

“truck runs fine”

Durability1%

“The filters seem to hold up”

Ease Of Use0%

“Very convenient”

What buyers complain about

Filtration38%

“BAD FILTERS”

Quality-Overall16%

“Poor Quality Control”

Fuel Efficiency8%

“did not allow fuel to the motor”

Functionality-Overall6%

“Doesn't work or fit properly”

Value For Money5%

“expensive”

Compatibility-Overall3%

“Does not fit 2024 ram 6.7”

Size-Overall3%

“Cabin air filter doesn't fit”

Defective Material/Parts2%

“on diesel engine its major issue”

Assembly/Installation2%

“Can not install”

Metal Quality2%

“Not the metal canister that my truck required”

Top return reasons

Filtration33%
Size-Overall15%
Compatibility-Overall13%
Advertised Vs Actual Product12%
Defective Material/Parts10%
Value For Money7%
Functionality-Overall3%
Quality-Overall2%
Fuel Efficiency1%
Leak-Proof1%

Common questions

Is 68157291aa profitable to sell on Amazon United States?
The niche generates $232K/yr across 20 tracked products. 90-day search growth is -35.9%. Flapen's verdict: Skip it (49/100).
How competitive is the 68157291aa niche?
10 brands and 27 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in 68157291aa?
Top complaints mined from reviews: Filtration, Quality-Overall, Fuel Efficiency. The return rate is 1.0%.
When does demand for 68157291aa peak?
Demand peaks in Feb–Oct; the busiest month runs 3.0× the quietest.
What does it cost to enter the 68157291aa niche?
Listings span $14.00–$129.55; the average listing price is $60.06 (sweet spot $15–$100). The average incumbent carries 671 reviews — the moat a new listing must climb.