5w20 Full Synthetic Oil

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.7% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.8M a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

+11.8%

Conversion, latest week

8.7%

Market size, estimated

$2.8Ma year

Peak month

July1.2× the quietest month

Top search term

5w20 full synthetic oil336K searches a year

Listings sell for $29.61 on average, from $7.96 to $82.45. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At $29.61 that is $118K to $148K a year per listing.

Average price

$29.61inside the $15 to $100 sweet spot

Price range

$7.96–$82.45

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

4,000–5,000

Revenue per listing a year

$118K–$148K

Returns

0.7%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #42 within Oils & Fluids. It carries 5,076 reviews at 4.81 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

96%

Out of stock, average day

0.0%

Average rank

#42in Oils & Fluids

Average rating

4.81 starsAmazon United States average 4.42 stars

Average reviews

5,076per listing

Listings tracked

28

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 98 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

98 months