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5w-30 Full Synthetic 6 Quarts

Fail

The top 5 brands take 100% of clicks, so 5w-30 Full Synthetic 6 Quarts is a Fail.

Flapen Score
44
44 / 100
Ranks 5,081 of 7,287 Automotive niches · −5 vs the category median of 49
Market size
$50K/yr29K searches / yr
90-day growth
+14.1%search demand this quarter
Competition
52%top-5 click share · 5 brands · 83 sellers

Flapen Score

5w-30 Full Synthetic 6 Quarts against its category

The dotted line is the Automotive average. Past it, 5w-30 Full Synthetic 6 Quarts is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 5w-30 Full Synthetic 6 Quarts market on Amazon at a glance

Shoppers on Amazon United States searched for 5w-30 Full Synthetic 6 Quarts 29K times last year and spent an estimated $50K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +14.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+14.1%
Conversion, latest week
5.0%
Market size, estimated
$50Ka year
Top search term
5w30 full synthetic 6 quarts9K searches a year

02 · Price

A sale here is worth $33.93.

Listings sell for $33.93 on average, from $20.59 to $80.88. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $33.93 that is $3K to $8K a year per listing.

Average price
$33.93inside the $15 to $100 sweet spot
Price range
$20.59–$80.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #57 within Oils & Fluids. It carries 4,949 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#57in Oils & Fluids
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
4,949per listing
Listings tracked
24

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 122 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
122 months

Products

Top 5w-30 Full Synthetic 6 Quarts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

83

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

52%

Top 20: 97%

Open market

0%

  • Brand 142%
  • Brand 221%
  • Brand 318%
  • Brand 410%
  • Brand 58%

Demand

5w-30 Full Synthetic 6 Quarts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '26DecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 2.0× · 7 of 12 months tracked

Search terms

Top 5w-30 Full Synthetic 6 Quarts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 5w30 full synthetic 6 quarts9K/yr
  • havoline 5w30 full synthetic5K/yr
  • 5w-30 full synthetic oil 6 quarts4K/yr
  • 6 quarts 5w30 full synthetic oil6K/yr
  • havoline 5w302K/yr
  • havoline 5w30 motor oil4K/yr

Reviews and returns

What reviews say buyers love and hate about 5w-30 Full Synthetic 6 Quarts

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Value For Money”
27%of negative reviews mention “Leak-Proof”
0.6%of orders come back
“arrived leaking”
A buyer, on “Leak-Proof”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common 5w-30 Full Synthetic 6 Quarts questions

Answered from the same tracked data.