5.3 Oil Filter

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +80.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $332K a year.

Searches, last 12 months

419K

Growth, 90 days vs prior 90

+80.3%

Conversion, latest week

3.6%

Market size, estimated

$332Ka year

Top search term

pf63 acdelco oil filter74K searches a year

Listings sell for $21.92 on average, from $4.41 to $105.47. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At $21.92 that is $55K to $66K a year per listing.

Average price

$21.92inside the $15 to $100 sweet spot

Price range

$4.41–$105.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,500–3,000

Revenue per listing a year

$55K–$66K

Returns

1.0%of orders · Amazon United States median 2.1%

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #1,057 within Filters. It carries 987 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

60%

Prime listings

80%

Out of stock, average day

3.3%

Average rank

#1,057in Filters

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

987per listing

Listings tracked

30

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

48 months