4runner floor mats
Skip itSoft demand (-22.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Avg price
Good$115.60avg listing price — sweet spot $15–$100
Review moat
Okay3,199.06avg incumbent reviews — the moat a new listing must climb
Price range
Okay$33.75–$237.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.2%return rate — above 5% kills the launch gate
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$83K$83K/yr · 39K searches
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, 4runner floor mats is a $83K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 52% of demand. Verdict: Skip it — 39/100.
Data updated Jul 9, 2026 · scored weekly · How we score niches
4runner floor mats market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $58K–$87K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #1,076
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 92%
- Out of stock
- 4.7%
- Avg brand age
- 34 months
- Avg seller age
- 204 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
70
Top-5 brand share
52%
Top 20: 89%
Top-5 click share
37%
Top 20: 74%
Open market
43%
- LASFIT21%
- Husky Liners10%
- OEDRO8%
- LUMWAY7%
- Toyota6%
- KARPAL5%
Demand & seasonality
Weekly Amazon search volume, last 102 weeks — -22.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top 4runner floor mats search terms
- 4runner floor mats16K/yr
- toyota 4runner floor mats7K/yr
- 4runner mats5K/yr
- toyota 4 runner floor mats3K/yr
- lexus gx460 floor mats5K/yr
- genuine toyota 4runner floor mats3K/yr
Top 4runner floor mats products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LASFIT Floor Mats for Toyota 4Runner 2013-2024 & for Lexus GX460 2014-2023 All Weather TPE Mats Floor Liner for Toyota 4 Runner (Fit 7 Seats & 5 Seats) 1st & 2nd Row Car Mats Black
LASFIT$124.604.8★3,019 rev
Husky Liners Weatherbeater Floor Mats | Fits 2013 - 2024 Toyota 4Runner; 2014 - 2024 Lexus GX460 | Front & 2nd Row 3-pc Black - 99571
Husky Liners$127.094.8★2,558 rev
LUMWAY Floor Mats for 2013-2024 Toyota 4Runner (5 Seats & 7 Seats) TPE All Weather Durable Floor Liners Door Sill Guards for Toyota 4Runner SR5 Premium TRD Sport Off-Road Limited Pro Accessories
LUMWAY$58.864.7★458 rev
LASFIT Floor Mats&Cargo Mat for Toyota 4Runner 2013-2024 (Only for 5 Seats) Backrest Mats All Weather TPE Mats Custom Fit Floor Liners for Toyota 5th gen 4 Runner 1st & 2nd Row Full Set Car Mats
LASFIT$178.194.8★1,530 rev
OEDRO Floor Mats & Cargo Liner Fit for Toyota 4Runner 2013-2024(Only 5 Seater Not Fit 7 Seats) Custom Fit TPE All Weather Floor Liners for 4Runner Accessories 1st & 2nd Row Car Mats Full Set Black
OEDRO$121.514.7★2,596 rev
Newest
by launch date
XTWEEX All Weather Floor Mats for Toyota 4Runner 2013-2024 & Lexus GX460 2014-2023 TPE Car Mat Full Set Front & Rear 3PCSCustom Fit Floor Liners- Anti-Slip Waterproof Odorless Easy Clean - Black
XTWEEX$59.91286 rev
PELEUS Floor Mats for Toyota 4Runner 2003-2009 (4th Gen) All Weather Custom Fit Car Mats & Cargo Liner Set Odorless TPE Heavy Duty Protection Accessories Black (Only 5-Seat Models)
Peleus$107.78380 rev
GALVAGNITE Floor Mats for Toyota 4Runner 2013-2024 All Weather Floor Mats Trunk Cargo Liner with Backrest Protectors Accessories and Door Sill Guards Accessories Full Coverage Set (Only Fit 5 Seats)
GALVAGNITE$112.97422 rev
OEDRO Floor Mats Cargo Liner Fit for 2013-2024 Toyota 4Runner 5-Seater Custom Fit TPE All Weather Floor Liners Trunk Mat with Backrest Mat for 4Runner Accessories Car Mat Full Set Black
OEDRO$139.082,596 rev
Naibeve Floor Mats for 2013-2024 Toyota 4Runner 5 Seats - All Weather for Toyota 4Runner Floor Mats & Cargo Mats & Backrest Mats & Door Sill Guards Waterproof Interior Accessories
Naibeve$109.88240 rev
Trending
90-day click momentumPELEUS Floor Mats for Toyota 4Runner 2003-2009 (4th Gen) All Weather Custom Fit Car Mats & Cargo Liner Set Odorless TPE Heavy Duty Protection Accessories Black (Only 5-Seat Models)
Peleus$107.784.7★
GALVAGNITE Floor Mats for Toyota 4Runner 2013-2024 All Weather Floor Mats Trunk Cargo Liner with Backrest Protectors Accessories and Door Sill Guards Accessories Full Coverage Set (Only Fit 5 Seats)
GALVAGNITE$112.974.7★
XTWEEX All Weather Floor Mats for Toyota 4Runner 2013-2024 & Lexus GX460 2014-2023 TPE Car Mat Full Set Front & Rear 3PCSCustom Fit Floor Liners- Anti-Slip Waterproof Odorless Easy Clean - Black
XTWEEX$59.914.7★
OEDRO Floor Mats Cargo Liner Fit for 2013-2024 Toyota 4Runner 5-Seater Custom Fit TPE All Weather Floor Liners Trunk Mat with Backrest Mat for 4Runner Accessories Car Mat Full Set Black
OEDRO$139.084.7★
Floor Mats Custom for Toyota 4Runner 2013-2024 (7 Seats & 5 Seats) & 2014-2024 Lexus GX460 All Weather Cover Protection Waterproof Black TPE Automotive Floor Liner Front & Rear Row Full Set Car Mats
CMVT Auto$68.074.8★
What buyers say about 4runner floor mats
What buyers praise and complain about, mined from review topics.What buyers love
“Fits like a glove”
“A very versatile option of very good quality”
“Worth it”
“They are very durable”
“Great mats - clean up well”
“does not take very long to install”
“Just as advertised”
“The mats are good quality, theyre thick and they really do look nice”
“The matts seem really sturdy and fit well”
“Rea durable material, highly recommended”
What buyers complain about
“It is slightly too short”
“Bad chemical smell”
“Do not fit”
“Poor quality”
“not staying in place”
“The material itself is pretty thick”
“Misleading product description”
“did not lay flat”
“Item bent”
“Doesnt quiet fit”
Top return reasons
Common questions
- Is 4runner floor mats profitable to sell on Amazon United States?
- The niche generates $83K/yr across 51 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the 4runner floor mats niche?
- 32 brands and 70 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in 4runner floor mats?
- Top complaints mined from reviews: Size-Overall, Smell, Compatibility-Overall. The return rate is 5.2% — above our launch gate.
- When does demand for 4runner floor mats peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the 4runner floor mats niche?
- Listings span $33.75–$237.12; the average listing price is $115.60 (sweet spot $15–$100). The average incumbent carries 3,199 reviews — the moat a new listing must climb.