32-098-10-s
Worth a lookShows searches that convert (12.7% search→purchase), but a small market ($42K/yr) keeps it on the watch list.
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$55.81avg listing price — sweet spot $15–$100
Growth
Great+81.8%90-day search growth — must beat 0% to launch
Review moat
Great458.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$40.51–$153.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Returns
Okay3.1%return rate — above 5% kills the launch gate
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad$42K$42K/yr · 6K searches
According to Flapen's Amazon United States niche tracking, 32-098-10-s is a $42K/yr Amazon United States market (6K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
32-098-10-s market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $42K–$56K
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #740
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 87%
- Out of stock
- 0.4%
- Avg brand age
- 49 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
33
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
18%
- ultramindz22%
- Parts Player20%
- A ABIGAIL15%
- Caltric9%
- Boatrip8%
- Kicofyee8%
Top 32-098-10-s products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
32 098 08 1999-1140051 Starter (9-Teeth) for Kohler Toro Cub Cadet New Holland Lawn Mowers 20HP 21HP 22HP 23HP 24HP 25HP 26HP 27HP 34009N 32-098-08 32-098-10 KH-32-098-08-S KH-32-098-10-S
ultramindz$54.314.3★129 rev
Kohler 7000 Starter Motor Replacement for Courage Engines 20HP 23HP 25HP 27HP 1999-1140051 3209801 32-098-03 KH-32-098-01-S KH-32-098-03-S KH3209804S 3209804 32 098 08
A ABIGAIL$50.484.6★945 rev
Parts Player Starter Motor Upgraded Heavy Duty Gear Compatible with Kohler Cub Cadet New Holland Lawn Mowers 32 098 08-S 3209801S 3209803S 3209804S 32 098 03-S KH-32-098-01-S KH-32-098-03-S
Parts Player$46.794.4★837 rev
Caltric Starter Compatible with Kohler 3209810 3209810S 32-098-10S
Caltric$48.754.4★302 rev
Boatrip 34009 Kohler 1999-1140051 32 098 08 Starter (9-Teeth) Replacement for 7000 Series KT715-KT745 Courage Twin SV710-SV840 OE#: 3209801 32-098-03 32-098-04S 410-21111 SAB0157 20HP 22HP 24HP 25HP
Boatrip$48.034.5★295 rev
Newest
by launch date
OEM 32 098 10-S Genuine Starter Motor for Kohler and Rehlko Engines Replaces 3209801-S 3209803-S 3209804-S 3209808-S and 3209810-S
Generic$153.262 rev
8TEN Starter Motor for Cub Cadet RZT S42 L42 RZT50KH LT1050 XT1 LT46 LT50 XT2 LX46 LX42 SLTX1054 KH-32-098-10-S
8TEN$44.2145 rev
32 098 08 1999-1140051 Starter (9-Teeth) for Kohler Toro Cub Cadet New Holland Lawn Mowers 20HP 21HP 22HP 23HP 24HP 25HP 26HP 27HP 34009N 32-098-08 32-098-10 KH-32-098-08-S KH-32-098-10-S
ultramindz$54.31129 rev
GENUINE PART # 32 098 10-S STARTER REPLACES 32-098-08-S 32-098-04-S Replacement for KOHLER OEM
XXParts$75.823 rev
Starter Replacement Compatible with Cub Cadet Kohler Courage Engines 20HP 23HP 25HP 27HP Cub Cadet 1045 1046 SLT1550 SLT1554 1050 Replacs 3209801 3209801S 32-098-01S 3209803 32-098-03 32-098-03S
DALUOBO$43.25124 rev
Trending
90-day click momentum
BDELI Starter for Kohler 7000 Series Engines 2027HP (KT715KT745 SV710SV740 SV810-840) Replaces 32-098-01-S 32-098-03-S 32-098-04-S Fits Cub Cadet Toro New Holland Riding Lawn Mower Tractors
BDELI$48.514.4★
OEM 32 098 10-S Genuine Starter Motor for Kohler and Rehlko Engines Replaces 3209801-S 3209803-S 3209804-S 3209808-S and 3209810-S
Generic$153.265.0★
Starter Motor for Kohler Courage Engines Cub Cadet 1045 i1046 i1050 SLT1550 SLT1554 Lawn Mower Replace 3209801-S 3209803-S 3209804-S 3209808-S 32-098-10-s 32 098 08-S 20HP 23HP 25HP 27HP
Kicofyee$49.584.8★
Starter Replacement Compatible with Cub Cadet Kohler Courage Engines 20HP 23HP 25HP 27HP Cub Cadet 1045 1046 SLT1550 SLT1554 1050 Replacs 3209801 3209801S 32-098-01S 3209803 32-098-03 32-098-03S
DALUOBO$43.254.8★
GENUINE PART # 32 098 10-S STARTER REPLACES 32-098-08-S 32-098-04-S Replacement for KOHLER OEM
XXParts$75.823.5★
What buyers say about 32-098-10-s
What buyers praise and complain about, mined from review topics.What buyers love
“Direct fit”
“Worth it”
“Works well”
“Seems well made”
“works just as it should”
“Easy install”
“Easy as that”
“Worked perfectly worth the money very durable”
“The right part”
“Direct replacement”
What buyers complain about
“Started 5 times and then broke”
“Extremely poor quality”
“alittle weak”
“It did not work right out of the box”
“It's slightly longer than the original”
“That money straight out the window”
“2months and it burned up the solenoid and drained the battery to the point I had to buy them both”
“Its a completely different style of starter”
“Top of starter shaft sheared off clean”
“I received a used part”
Top return reasons
Common questions
- Is 32-098-10-s profitable to sell on Amazon United States?
- The niche generates $42K/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +81.8%. Flapen's verdict: Worth a look (55/100).
- How competitive is the 32-098-10-s niche?
- 14 brands and 33 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in 32-098-10-s?
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 3.1%.
- What does it cost to enter the 32-098-10-s niche?
- Listings span $40.51–$153.26; the average listing price is $55.81 (sweet spot $15–$100). The average incumbent carries 459 reviews — the moat a new listing must climb.