Skip to content

32-098-10-s

Maybe

Buyers convert on 12.7% of searches. But shoppers spend an estimated $42K a year here, so 32-098-10-s is a Maybe.

Flapen Score
55
55 / 100
Top 23% of 7,287 Automotive niches · +6 vs the category median of 49
Market size
$42K/yr6K searches / yr
90-day growth
+81.8%search demand this quarter
Competition
67%top-5 click share · 14 brands · 33 sellers

Flapen Score

32-098-10-s against its category

The dotted line is the Automotive average. Past it, 32-098-10-s is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 32-098-10-s market on Amazon at a glance

Shoppers on Amazon United States searched for 32-098-10-s 6K times last year and spent an estimated $42K. The top 5 brands take 74% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 12.7% of those searches ended in a purchase.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.7% of those searches ended in a purchase. Searches in the last 90 days moved +81.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
+81.8%
Conversion, latest week
12.7%
Market size, estimated
$42Ka year
Top search term
32-098-10-s4K searches a year

02 · Price

A sale here is worth $55.81.

Listings sell for $55.81 on average, from $40.51 to $153.26. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $55.81 that is $0 to $6K a year per listing.

Average price
$55.81inside the $15 to $100 sweet spot
Price range
$40.51–$153.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #740 within Starters & Alternators. It carries 459 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
93%
Out of stock, average day
0.4%
Average rank
#740in Starters & Alternators
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
459per listing
Listings tracked
15

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top 32-098-10-s products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

33

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

18%

  • Brand 122%
  • Brand 220%
  • Brand 315%
  • Brand 49%
  • Brand 58%
  • Brand 68%

Reviews and returns

What reviews say buyers love and hate about 32-098-10-s

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Size-Overall”
42%of negative reviews mention “Durability”
3.1%of orders come back
“Started 5 times and then broke”
A buyer, on “Durability”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common 32-098-10-s questions

Answered from the same tracked data.