Is 27x9x12 utv tires profitable to sell on Amazon United States?

The niche generates $347K/yr across 31 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (44/100).

How competitive is the 27x9x12 utv tires niche?

15 brands and 21 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in 27x9x12 utv tires?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.0%.

When does demand for 27x9x12 utv tires peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the 27x9x12 utv tires niche?

Listings span $89.57–$1269.47; the average listing price is $390.33 (sweet spot $15–$100). The average incumbent carries 684 reviews — the moat a new listing must climb.

27x9x12 utv tires

Skip it

Prices mostly outside the sweet spot ($89.57–$1269.47) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good684.13

avg incumbent reviews — the moat a new listing must climb

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Good$347K

$347K/yr · 125K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Growth

Okay+4.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Avg price

Bad$390.33

avg listing price — sweet spot $15–$100

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad$89.57–$1269.47

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, 27x9x12 utv tires is a $347K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 44/100.

Data updated Jul 9, 2026 · scored weekly · How we score niches

27x9x12 utv tires market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $488K–$585K; units × avg price
Conversion rate: 0.7%
Avg BSR: #157
Page quality: 0%
Prime: 3%
Sponsored: 77%
Out of stock: 0.6%
Avg brand age: 61 months
Avg seller age: 167 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

49%

Top 20: 87%

Open market

18%

TUSK44%
MOTOOS15%
SUNF8%
RUNIX5%
TUFFIOM5%
Mckinley5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +4.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top 27x9x12 utv tires search terms

tusk terrabite tires23K/yr +17.2%1.1% conv.
27x9x12 utv tires24K/yr -13.2%0.8% conv.
27x11x12 utv tires15K/yr +11.6%0.4% conv.
tusk terrabite13K/yr +22.6%0.5% conv.
27x10x12 atv tires13K/yr +4.9%0.2% conv.
27x9x12 atv tires7K/yr +2.2%0.8% conv.
27x12x12 atv tires7K/yr +10.2%0.0% conv.
27x8x12 atv tires5K/yr +0.2%0.1% conv.
27x9x124K/yr +22.4%0.8% conv.
27 inch atv tires4K/yr -10.9%0.1% conv.

All search terms

Top 27x9x12 utv tires products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tusk Terrabite Set of 4 UTV/ATV Tires 27x9-12 Front & 27x11-12 Rear 8-Ply Rated Radial Construction Deep Tread Medium-Hard Terrain High Load Capacity Heavy Duty Sidewall Tread Armor

TUSK$626.284.7★871 rev

MOTOOS ATV/UTV Tires 27x9-12 Front & 27x11-12 Rear All-Terrain Mud Tires 27x9x12 & 27x11x12 6-Ply Non-Directional Tread Tubeless Set of 4

MOTOOS$320.534.0★191 rev

Tusk Terrabite Set of 4 UTV/ATV Tires 29x9-14 Front & 29x11-14 Rear 8-Ply Rated Radial Construction Deep Tread Medium-Hard Terrain High Load Capacity Heavy Duty Sidewall Tread Armor

TUSK$724.454.7★871 rev

SunF ATV Tires 27x9-12 Front & 27x11-12 Rear UTV All Terrain Tires 6 Ply Tubeless A033 Set of 4

SUNF$404.944.8★8,603 rev

RUNIX ATV UTV Radial Tires RUNIX TerraVance 27X9R12 Front 27X11R12 Rare Set of 4 Radial Tire All Terrain 6PR Tubeless 27X9-12 27X11-12

RUNIX$536.664.7★96 rev

Newest

by launch date

RUNIX ATV UTV Radial Tires RUNIX TerraVance 27X9R12 Front 27X11R12 Rare Set of 4 Radial Tire All Terrain 6PR Tubeless 27X9-12 27X11-12

RUNIX$536.6696 rev

2mo ago

NORTHWHEEL 27x9-12 Front & 27x11-12 Rear ATV Tires 27x9x12 & 27x11x12 All Terrain UTV Tires for Sand Mud Trail 6PR Non-Directional Trend Tubeless Set of 4

NORTHWHEEL$319.796 rev

2mo ago

27x11-12 ATV UTV Tires 27x11x12 All-Terrain Tubeless Tires 6PR Heavy Duty for Trail Mud Sand Rock Pack of 2

MilleLoom$117.911 rev

3mo ago

BONNLO ATV UTV Tires 27x9-12 Front& 27x11-12 Rear Set of 4 6PR Durable Tubeless Enhanced Traction All-Terrain Tires for Dirt Gravel Grass& Trail

Bonnlo$284.456 rev

4mo ago

TRIBLE SIX 27x9-12 & 27x11-12 ATV UTV Tires 6 PR All-Terrain Tires 27x9x12 27x11x12 for Sand Mud Trail Non-Directional Tread Tubeless (Pack of 4)

TRIBLE SIX$307.425 rev

5mo ago

What buyers say about 27x9x12 utv tires

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality26%

“Great tires, smoother ride, quiet, and arrived on time”

Quality-Overall26%

“better overall construction”

Value For Money21%

“worth it”

Size-Overall6%

“Fit great”

Tread Pattern Pitch6%

“Tires are nice and aggressive tread”

Friction4%

“Great traction”

Durability3%

“Durable and got us running for the season on the side by side”

Advertised Vs Actual Product2%

“EXACTLY WHAT WE EXPECTED”

Assembly/Installation1%

“Just got installed”

Compatibility-Overall1%

“Tires are very compatible for the Utv and look great”

What buyers complain about

Quality-Overall32%

“Poor quality, out of round tires”

Size-Overall14%

“Definitely not 32"diameter”

Durability14%

“They didnt hold up”

Weight Heavy9%

“Heavy and hard”

Grip9%

“Tons of grip”

Friction5%

“Terrifying shake”

Smell3%

“Funny smell lingers in the garage”

Top return reasons

Size-Overall74%

Advertised Vs Actual Product10%

Functionality-Overall5%

Maintenance And Repair3%

Assembly/Installation2%

Ease Of Use2%

Quality-Overall2%

Compatibility-Overall2%

Value For Money2%

Common questions

Is 27x9x12 utv tires profitable to sell on Amazon United States?: The niche generates $347K/yr across 31 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.5%. Flapen's verdict: Skip it (44/100).
How competitive is the 27x9x12 utv tires niche?: 15 brands and 21 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in 27x9x12 utv tires?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 0.0%.
When does demand for 27x9x12 utv tires peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the 27x9x12 utv tires niche?: Listings span $89.57–$1269.47; the average listing price is $390.33 (sweet spot $15–$100). The average incumbent carries 684 reviews — the moat a new listing must climb.