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265/65 R18

Maybe

An estimated 0.2% of orders come back. But prices span $107.87–$654.61, mostly outside the sweet spot, so 265/65 R18 is a Maybe.

Flapen Score
53
53 / 100
Top 31% of 7,287 Automotive niches · +4 vs the category median of 49
Market size
$280K/yr226K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
31%top-5 click share · 30 brands · 34 sellers

Flapen Score

265/65 R18 against its category

The dotted line is the Automotive average. Past it, 265/65 R18 is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 265/65 R18 market on Amazon at a glance

Shoppers on Amazon United States searched for 265/65 R18 226K times last year and spent an estimated $280K. The top 5 brands take 38% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 226K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $280K a year.

Searches, last 12 months
226K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
0.5%
Market size, estimated
$280Ka year
Peak month
November1.5× the quietest month
Top search term
265/65r18 tires112K searches a year

02 · Price

A sale here is worth $258.47.

Listings sell for $258.47 on average, from $107.87 to $654.61. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $258.47 that is $0 to $26K a year per listing.

Average price
$258.47above the $15 to $100 sweet spot
Price range
$107.87–$654.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$26K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 68% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #912 within Tires & Wheels. It carries 321 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
68%
Out of stock, average day
4.2%
Average rank
#912in Tires & Wheels
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
321per listing
Listings tracked
50

04 · Newcomers

6 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
65 months

Products

Top 265/65 R18 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

Brands

30 falling

Sellers

34

Top-5 brand share

38%

Top 20: 91%

Top-5 click share

31%

Top 20: 75%

Open market

56%

  • Brand 19%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

265/65 R18 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26DecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top 265/65 R18 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 265/65r18 tires112K/yr
  • 265/65r1824K/yr
  • 265/65/1816K/yr
  • 265 65 18 tires18K/yr
  • 265/65r18 all terrain tires6K/yr
  • 265 65 187K/yr
  • tires 265/65r187K/yr
  • 265/65/18 all terrain tires7K/yr
  • 265 65 18 tires all terrain7K/yr
  • 265/65/18 tires6K/yr

Reviews and returns

What reviews say buyers love and hate about 265/65 R18

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Wheel Quality”
40%of negative reviews mention “Advertised Vs Actual Product”
0.2%of orders come back
“I thought, by the advertising that these are Goodyear tires, he said no Sir, those are not tires sold by Goodyear”
A buyer, on “Advertised Vs Actual Product”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common 265/65 R18 questions

Answered from the same tracked data.