Is 265/65 r18 profitable to sell on Amazon United States?

The niche generates $280K/yr across 50 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the 265/65 r18 niche?

30 brands and 34 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in 265/65 r18?

Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Durability. The return rate is 0.2%.

When does demand for 265/65 r18 peak?

Demand peaks in Nov; the busiest month runs 1.5× the quietest.

What does it cost to enter the 265/65 r18 niche?

Listings span $107.87–$654.61; the average listing price is $258.47 (sweet spot $15–$100). The average incumbent carries 321 reviews — the moat a new listing must climb.

265/65 r18

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($107.87–$654.61) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Review moat

Great321.3

avg incumbent reviews — the moat a new listing must climb

Market size

Good$280K

$280K/yr · 226K searches

Avg price

Okay$258.47

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-2.3%

90-day search growth — must beat 0% to launch

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Price range

Bad$107.87–$654.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, 265/65 r18 is a $280K/yr Amazon United States market (226K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Nov. Verdict: Worth a look — 53/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

265/65 r18 market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $646K–$775K; units × avg price
Conversion rate: 0.5%
Avg BSR: #912
Page quality: 0%
Prime: 68%
Sponsored: 46%
Out of stock: 4.2%
Avg brand age: 65 months
Avg seller age: 158 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

30 falling

Sellers

Top-5 brand share

38%

Top 20: 91%

Top-5 click share

31%

Top 20: 75%

Open market

56%

Finalist9%
Mastertrack8%
Evoluxx8%
Goodyear7%
Prinx6%
SAILUN6%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -2.3% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 1.5×

Open Trend

Top 265/65 r18 search terms

265/65r18 tires112K/yr -10.8%0.5% conv.
265/65r1824K/yr +36.9%0.4% conv.
265/65/1816K/yr +15.2%0.5% conv.
265 65 18 tires18K/yr -3.0%0.5% conv.
265/65r18 all terrain tires6K/yr +49.3%0.9% conv.
265 65 187K/yr +3.1%0.4% conv.
tires 265/65r187K/yr +22.6%0.6% conv.
265/65/18 all terrain tires7K/yr -22.7%0.4% conv.
265 65 18 tires all terrain7K/yr -6.7%0.3% conv.
265/65/18 tires6K/yr -18.3%0.4% conv.

All search terms

Top 265/65 r18 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Set of 4 (FOUR) Finalist Terreno A/T 265/65R18 114H SUV All Season All Terrain Tires 265/65/18 + 3 Year Road Hazard Warranty Included 265/65/18 UTQG 520AB (Tire Only)

Finalist$639.654.7★383 rev

Set of 4 (FOUR) Mastertrack BADLANDS AT All Terrain 265/65R18 114H SUV Tires+ 3-Year Road Hazard Warranty Included -265/65/18 (Tire Only)-UTQG 620AB

Mastertrack$642.634.7★594 rev

Prinx HiCountry A/T2 265/65R18 114T Light Truck Tire

Prinx$134.084.6★10 rev

Set of 4 (FOUR) Fullway HP108 Truck/SUV All-Season Performance Radial Tires-265/65R18 265/65/18 265/65-18 114H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$497.173.6★6 rev

Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tire-265/65R18 265/65/18 265/65-18 114H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA

Evoluxx$111.674.6★849 rev

Newest

by launch date

Set of 4 (FOUR) Finalist Terreno A/T 265/65R18 114H SUV All Season All Terrain Tires 265/65/18 + 3 Year Road Hazard Warranty Included 265/65/18 UTQG 520AB (Tire Only)

Finalist$639.65383 rev

4mo ago

Set of 4 (Four) Travelstar Ecopath AT All Terrain 265/65R18 114H SUV Radial Tire + Three-year Road Hazard Warranty Included 265/65R18 (Tire Only)-UTQG 520AB

TRAVELSTAR$626.12440 rev

4mo ago

Set of 4 (FOUR) Venom Power Terra Hunter X/T XT Truck/SUV All-Terrain Mud Off-Road Radial Tires-265/65R18 265/65/18 265/65-18 116T Load Range XL 4-Ply BSW Black Side Wall

VENOM POWER$654.611 rev

5mo ago

Set of 4 (FOUR) Evoluxx Rotator A/T All-Terrain Off-Road Light Truck Radial Tires-LT265/65R18 265/65/18 265/65-18 122/119Q Load Range E LRE 10-Ply OWL Outlined White Letters

Evoluxx$604.772 rev

5mo ago

Set of 4 (FOUR) Landspider Wildtraxx A/T Truck/SUV All-Terrain Off-Road Radial Tires-265/65R18 265/65/18 265/65-18 116T Load Range XL 4-Ply RWL Raised White Letters

Landspider$581.284 rev

6mo ago

What buyers say about 265/65 r18

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality38%

“Good tires so far”

Value For Money33%

“Good tires for the price”

Quality-Overall13%

“Good quality tires👍highly recommend”

Friction8%

“Amazing traction”

Tread Pattern Pitch2%

“Great tires, even with the rugged tread Design they are surprisingly quiet”

Advertised Vs Actual Product2%

“They are what I ordered and wanted”

Size-Overall1%

“Good fit great in the snow”

Functionality-Overall1%

“Smooth ride for sure”

What buyers complain about

Advertised Vs Actual Product40%

“I thought, by the advertising that these are Goodyear tires, he said no Sir, those are not tires sold by Goodyear”

Quality-Overall20%

“Cheap”

Durability10%

“2 year review, shakes horribly”

Value For Money10%

“waste of money”

Top return reasons

Size-Overall61%

Advertised Vs Actual Product19%

Value For Money11%

Compatibility-Overall9%

Assembly/Installation1%

Common questions

Is 265/65 r18 profitable to sell on Amazon United States?: The niche generates $280K/yr across 50 tracked products. 6 of 11 products launched in the last 360 days are still selling. 90-day search growth is -2.3%. Flapen's verdict: Worth a look (53/100).
How competitive is the 265/65 r18 niche?: 30 brands and 34 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 38% of demand.
What do buyers complain about in 265/65 r18?: Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Durability. The return rate is 0.2%.
When does demand for 265/65 r18 peak?: Demand peaks in Nov; the busiest month runs 1.5× the quietest.
What does it cost to enter the 265/65 r18 niche?: Listings span $107.87–$654.61; the average listing price is $258.47 (sweet spot $15–$100). The average incumbent carries 321 reviews — the moat a new listing must climb.