Is 255/70r16 tires profitable to sell on Amazon United States?

The niche generates $113K/yr across 54 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the 255/70r16 tires niche?

31 brands and 30 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in 255/70r16 tires?

Top complaints mined from reviews: Functionality-Overall, Size-Overall, Durability. The return rate is 0.0%.

When does demand for 255/70r16 tires peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the 255/70r16 tires niche?

Listings span $81.88–$551.00; the average listing price is $224.96 (sweet spot $15–$100). The average incumbent carries 230 reviews — the moat a new listing must climb.

255/70r16 tires

Worth a look

Shows low returns (0.0%), but prices mostly outside the sweet spot ($81.88–$551.00) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great229.83

avg incumbent reviews — the moat a new listing must climb

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great33%

top-5 click share — an open shelf

Avg price

Okay$224.96

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay$113K

$113K/yr · 63K searches

Growth

Okay+0.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$81.88–$551.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, 255/70r16 tires is a $113K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

255/70r16 tires market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $169K–$225K; units × avg price
Conversion rate: 0.8%
Avg BSR: #2,338
Page quality: 0%
Prime: 48%
Sponsored: 46%
Out of stock: 5.3%
Avg brand age: 65 months
Avg seller age: 166 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

31 rising

Sellers

Top-5 brand share

47%

Top 20: 93%

Top-5 click share

33%

Top 20: 74%

Open market

47%

Accelera13%
Evoluxx11%
TRAVELSTAR8%
Atturo7%
Mastertrack7%
Vantage7%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +0.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top 255/70r16 tires search terms

255/70r1644K/yr +0.0%0.6% conv.
255 70 16 tires11K/yr -10.7%0.8% conv.
255/70r16 tires8K/yr +23.4%0.4% conv.

All search terms

Top 255/70r16 tires products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Accelera Epsilon AT Steel Belted 255/70R16 111S Load Range SL (4-Ply) All-Season Off-Road All-Terrain Truck/SUV BSW Black Side Wall 600AA Radial Tire

Accelera$101.814.6★191 rev

ATTURO Trail Blade A/T All-Terrain Tire 255/70R16 111T

Atturo$107.744.5★429 rev

Vantage SUV 255/70R16 111T SUV/Crossover Tire

Vantage$98.985.0★1 rev

Evoluxx Rotator H/T All-Season Truck/SUV Highway Radial Tire-255/70R16 255/70/16 255/70-16 111T Load Range SL 4-Ply BSW Black Side Wall

Evoluxx$95.395.0★3 rev

Set of 4 (Four) Travelstar Ecopath AT All Terrain 255/70R16 111T SUV Radial Tire + Three-year Road Hazard Warranty Included 255/70/16 (Tire Only)

TRAVELSTAR$525.794.6★440 rev

Newest

by launch date

Set of 4 (FOUR) Accelera Omikron A/T Truck/SUV All-Terrain Off-Road Radial Tires-245/70R16 245/70/16 245/70-16 111T Load Range XL 4-Ply BSW Black Side Wall UTQG 600AA

Accelera$375.650 rev

2mo ago

Set of 4 (FOUR) Aplus Shredder AT Truck/SUV A/T All-Terrain Off-Road Radial Tires-255/70R16 255/70/16 255/70-16 111S Load Range SL 4-Ply BSW Black Side Wall UTQG 660AA

Aplus$413.881 rev

5mo ago

Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-255/70R16 255/70/16 255/70-16 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA

Aplus$401.120 rev

5mo ago

RBP Guarantor H/T All Season P255/70R16 111T Light Truck Tire

Rolling Big Power$88.903 rev

8mo ago

Royal Black Terra Force AT All Terrain 255/70R16 111S SUV/Crossover Tire

ROYALBLACK$107.455 rev

8mo ago

What buyers say about 255/70r16 tires

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality45%

“Great Tires”

Value For Money23%

“Cheap price”

Size-Overall10%

“They fit just right”

Locally Manufactured6%

Friction5%

“Great for traction”

Quality-Overall3%

“Great tires”

Advertised Vs Actual Product2%

“Just what I was looking for”

Durability2%

“For the price and durability, I probably will buy then again”

What buyers complain about

Functionality-Overall33%

“There tires they work aint nothing special get the job done for my ford no complaints”

Size-Overall17%

“just the wrong size from what I intended to ordee”

Durability11%

“Only downside is they dont last long”

Top return reasons

Size-Overall77%

Compatibility-Overall11%

Advertised Vs Actual Product5%

Quality-Overall3%

Product Condition1%

Functionality-Overall1%

Thin1%

Value For Money1%

Common questions

Is 255/70r16 tires profitable to sell on Amazon United States?: The niche generates $113K/yr across 54 tracked products. 2 of 13 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the 255/70r16 tires niche?: 31 brands and 30 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in 255/70r16 tires?: Top complaints mined from reviews: Functionality-Overall, Size-Overall, Durability. The return rate is 0.0%.
When does demand for 255/70r16 tires peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the 255/70r16 tires niche?: Listings span $81.88–$551.00; the average listing price is $224.96 (sweet spot $15–$100). The average incumbent carries 230 reviews — the moat a new listing must climb.