255/65r18 tires
Skip itPrices mostly outside the sweet spot ($101.22–$567.30) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great290.56avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Avg price
Okay$217.01avg listing price — sweet spot $15–$100
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Market size
Okay$117K$117K/yr · 102K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Price range
Bad$101.22–$567.30cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 255/65r18 tires is a $117K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 48% of demand. Verdict: Skip it — 48/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
255/65r18 tires market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $434K–$543K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #1,407
- Page quality
- 0%
- Prime
- 51%
- Sponsored
- 59%
- Out of stock
- 8.9%
- Avg brand age
- 66 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
29 falling
Sellers
27
Top-5 brand share
48%
Top 20: 94%
Top-5 click share
37%
Top 20: 85%
Open market
46%
- Atturo11%
- Aplus11%
- Evoluxx9%
- Goodyear9%
- TRAVELSTAR8%
- Accelera6%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +3.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top 255/65r18 tires search terms
- 255/65r18 tires68K/yr
- 255/65r1814K/yr
- 255/65r18 tires set of 46K/yr
- 255/65/185K/yr
- tires 255/65r185K/yr
- 255 65 18 tires5K/yr
Top 255/65r18 tires products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Atturo AZ600 All-Season Truck/SUV Touring Radial Tire-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA
Atturo$113.984.6★351 rev
Set of 4 (Four) Travelstar UN66 255/65R18 111H All-Season High Performance CUV/SUV Tires 255/65/18- Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)
TRAVELSTAR$550.334.8★290 rev
Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA
Evoluxx$438.125.0★3 rev
Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA
Aplus$436.185.0★1 rev
Accelera Iota ST68 All-Season Truck/SUV Performance Radial Tire-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 400AA
Accelera$105.324.4★727 rev
Newest
by launch date
Set of 4 Finalist UN-CUV 255/65R18 111H All Season CUV SUV A/S High Performance Tire 255/65R18 (Tire Only)
Finalist$551.7671 rev
Barkley Veigar HT 255/65R18 111H All Season Tire UTQG 480AA / 50K Miles Warranty
Barkley$103.309 rev
Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA
Aplus$436.181 rev
Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA
Evoluxx$438.123 rev
Set of 2 (TWO) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA
Evoluxx$225.660 rev
Trending
90-day click momentumSet of 4 Finalist UN-CUV 255/65R18 111H All Season CUV SUV A/S High Performance Tire 255/65R18 (Tire Only)
Finalist$551.764.7★
Aplus Performax SUV/CUV Highway 255/65R18 111H Passenger Tire
Aplus$101.225.0★
Set of 2 (TWO) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-255/65R18 255/65/18 255/65-18 111H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA
Evoluxx$225.660.0★
ATTURO Trail Blade H/T Highway All-Season Tire 255/65R18 115H XL
Atturo$113.524.5★
Barkley Veigar HT 255/65R18 111H All Season Tire UTQG 480AA / 50K Miles Warranty
Barkley$103.304.6★
What buyers say about 255/65r18 tires
What buyers praise and complain about, mined from review topics.What buyers love
“Good tire and value”
“Great deal”
“nice tires”
“That's what I want good quality, durability and excellent price”
“Fit right”
“Wear great, good traction in winter and water, no noise”
“feels great when driving”
“Does the job”
“Plus made in the USA”
What buyers complain about
“These were the worst tires”
“are 3 years old”
“The bands broke”
“just the wrong size from what I intended to ordee”
Top return reasons
Common questions
- Is 255/65r18 tires profitable to sell on Amazon United States?
- The niche generates $117K/yr across 41 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +3.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the 255/65r18 tires niche?
- 29 brands and 27 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in 255/65r18 tires?
- Top complaints mined from reviews: Quality-Overall, Product Condition, Durability. The return rate is 0.1%.
- When does demand for 255/65r18 tires peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the 255/65r18 tires niche?
- Listings span $101.22–$567.30; the average listing price is $217.01 (sweet spot $15–$100). The average incumbent carries 291 reviews — the moat a new listing must climb.