Is 255/60/15 tires profitable to sell on Amazon United States?

The niche generates $71K/yr across 47 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +46.0%. Flapen's verdict: Worth a look (53/100).

How competitive is the 255/60/15 tires niche?

19 brands and 61 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 54% of demand.

What do buyers complain about in 255/60/15 tires?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Grip. The return rate is 0.0%.

When does demand for 255/60/15 tires peak?

Demand peaks in Mar–Apr–May; the busiest month runs 2.4× the quietest.

What does it cost to enter the 255/60/15 tires niche?

Listings span $56.38–$486.81; the average listing price is $172.61 (sweet spot $15–$100). The average incumbent carries 901 reviews — the moat a new listing must climb.

255/60/15 tires

Worth a look

Shows low returns (0.0%), but weak search conversion (0.4%) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Competition

Great32%

top-5 click share — an open shelf

Brand share

Great54%

top-5 brand share — no brand owns this niche

Growth

Good+46.0%

90-day search growth — must beat 0% to launch

Review moat

Good901.17

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$172.61

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$71K

$71K/yr · 104K searches

Price range

Bad$56.38–$486.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price Out of Stock

According to Flapen's Amazon United States niche tracking, 255/60/15 tires is a $71K/yr Amazon United States market (104K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 53/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

255/60/15 tires market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: $129K–$173K; units × avg price
Conversion rate: 0.4%
Avg BSR: #1,033
Page quality: 0%
Prime: 30%
Sponsored: 49%
Out of stock: 7.7%
Avg brand age: 62 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

19 rising

Sellers

Top-5 brand share

54%

Top 20: 100%

Top-5 click share

32%

Top 20: 73%

Open market

40%

HANKOOK17%
Cooper14%
GRIPMAX9%
MICKEY THOMPSON8%
Fullway6%
Futura Tires6%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +46.0% search growth over the last 90 days.

Peak months: Mar, Apr, May · busiest ÷ quietest = 2.4×

Open Trend

Top 255/60/15 tires search terms

255/60r1530K/yr +85.5%0.3% conv.
245/60r1511K/yr +56.4%0.4% conv.
245/60/159K/yr +41.4%0.6% conv.
255/60/15 tires13K/yr +4.6%0.2% conv.
255/60/158K/yr +33.9%0.7% conv.
245/60r15 tires5K/yr +73.5%0.1% conv.
255/60r15 tires5K/yr +43.1%0.3% conv.
255 60 157K/yr +4.8%0.6% conv.
245/60/15 tires6K/yr +4.1%0.4% conv.
255 60 15 tires5K/yr +11.9%0.3% conv.

All search terms

Top 255/60/15 tires products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cooper Cobra Radial G/T All-Season P255/60R15 102T Tire

Cooper$168.944.7★2,696 rev

Hankook Kinergy ST (H735) 255/60R15 102T

HANKOOK$155.254.6★5,312 rev

HANKOOK 245/60R15 101T KINERGY ST

HANKOOK$142.104.6★5,312 rev

Tornel Direccional 255/60R15 102S Tire

Tornel$114.484.6★52 rev

Set of 2 (TWO) Landspider Citytraxx G/P All-Season Passenger Car Performance Radial Tires-205/60R15 205/60/15 205/60-15 91V Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

Landspider$111.305.0★3 rev

Newest

by launch date

Set of 2 (TWO) Futura (by Cooper) GLS Super Sport All-Season Truck/SUV Touring Radial Tires-255/60R15 255/60/15 255/60-15 102T Load Range SL 4-Ply RWL Raised White Letters

Futura Tires$242.610 rev

2mo ago

Venom Power Grand AM Truck/SUV All-Season Touring Radial Tire-255/60R15 255/60/15 255/60-15 102V Load Range SL 4-Ply RWL Raised White Letters

VENOM POWER$148.500 rev

8mo ago

Venom Power Grand AM Truck/SUV All-Season Touring Radial Tire-245/60R15 245/60/15 245/60-15 101V Load Range SL 4-Ply RWL Raised White Letters

VENOM POWER$138.783 rev

8mo ago

Gripmax MaxGrip Classic All Season 235/60R15 98H Passenger Tire

GRIPMAX$117.8864 rev

1y ago

Gripmax MaxGrip Classic Truck/SUV All-Season Performance Radial Tire-255/60R15 255/60/15 255/60-15 102H Load Range SL 4-Ply RWL Raised White Letters

GRIPMAX$126.7164 rev

1y ago

What buyers say about 255/60/15 tires

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality35%

“Looks good on the wheels I'm using”

Value For Money25%

“Great tires for the price”

Quality-Overall16%

“Decent tires”

Size-Overall7%

“Fit perfect”

Advertised Vs Actual Product4%

“exactly what I ordered”

Grip3%

“Good grip”

Durability2%

“How well they last remains to be seen”

Tread Pattern Pitch1%

“tread still looking good”

Product Condition1%

“they were new”

Ease Of Use1%

“And it was quick and easy”

What buyers complain about

Quality-Overall35%

“Junk”

Size-Overall12%

“size was not good”

Grip8%

“They do not grip the road like I was expected”

Advertised Vs Actual Product8%

“False description”

Pressure8%

“latter that same day the tire pressure went low”

Durability4%

“I subsequently dont expect them to last very long”

Strength4%

“Very flimsy tire”

Assembly/Installation3%

“though the installers did have a little problem mounting them”

Top return reasons

Size-Overall78%

Compatibility-Overall8%

Advertised Vs Actual Product5%

Quality-Overall3%

Value For Money2%

Functionality-Overall2%