Is 255/55r18 profitable to sell on Amazon United States?

The niche generates $78K/yr across 42 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Skip it (45/100).

How competitive is the 255/55r18 niche?

30 brands and 34 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in 255/55r18?

Top complaints mined from reviews: Advertised Vs Actual Product, Durability. The return rate is 0.7%.

When does demand for 255/55r18 peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the 255/55r18 niche?

Listings span $77.69–$570.74; the average listing price is $188.86 (sweet spot $15–$100). The average incumbent carries 701 reviews — the moat a new listing must climb.

255/55r18

Skip it

Prices mostly outside the sweet spot ($77.69–$570.74) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Review moat

Good700.83

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$188.86

avg listing price — sweet spot $15–$100

Growth

Okay+4.4%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$78K

$78K/yr · 71K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad$77.69–$570.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, 255/55r18 is a $78K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 55% of demand. Verdict: Skip it — 45/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

255/55r18 market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $189K–$236K; units × avg price
Conversion rate: 0.6%
Avg BSR: #1,218
Page quality: 0%
Prime: 62%
Sponsored: 50%
Out of stock: 4.2%
Avg brand age: 65 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

30 rising

Sellers

Top-5 brand share

55%

Top 20: 93%

Top-5 click share

43%

Top 20: 82%

Open market

39%

Landspider14%
Forceum14%
Landgolden12%
Milestar8%
Mastertrack8%
Goodyear5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top 255/55r18 search terms

255/55r1836K/yr +13.2%0.7% conv.
255 55 18 tires17K/yr -9.1%0.6% conv.
255/55r18 tires8K/yr +11.7%0.5% conv.
255/55/186K/yr -2.1%0.6% conv.
255/55r18 tires set of 45K/yr -15.6%0.9% conv.

All search terms

Top 255/55r18 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Set of 2 (TWO) Forceum Heptagon SUV All-Season Truck/SUV Performance Radial Tires-255/55R18 255/55/18 255/55-18 109V Load Range XL 4-Ply BSW Black Side Wall

Forceum$206.864.6★88 rev

Set of 4 (FOUR) Landspider City Sport Truck/SUV All-Season Performance Radial Tires-255/55R18 255/55/18 255/55-18 109V Load Range XL 4-Ply BSW Black Side Wall UTQG 240AA

Landspider$396.355.0★4 rev

Set of 4 (FOUR) Landgolden LG27 All-Season Truck/SUV High Performance Radial Tires-255/55R18 255/55ZR18 255/55/18 255/55-18 109W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA

Landgolden$397.535.0★6 rev

Milestar MS932 Sport 255/55R18 109V XL

Milestar$125.604.5★9,203 rev

Set of 4 (FOUR) Mastertrack BADLANDS ATX 255/55R18 109V XL All-Season All-Terrain SUV Tires 255/55/18-Includes 3-Year Road Hazard Warranty & 5-Year Warranty (Tire Only)-UTQG 620AB

Mastertrack$570.744.7★136 rev

Newest

by launch date

Barkley Veigar HT 255/55R18 109H XL All Season Tire UTQG 480AA / 50K Miles Warranty

Barkley$94.479 rev

4mo ago

Set of 4 (FOUR) Landspider City Sport Truck/SUV All-Season Performance Radial Tires-255/55R18 255/55/18 255/55-18 109V Load Range XL 4-Ply BSW Black Side Wall UTQG 240AA

Landspider$396.354 rev

6mo ago

Set of 4 (FOUR) Landspider Citytraxx H/T All-Season Truck/SUV Highway Radial Tires-255/55R18 255/55/18 255/55-18 109H Load Range XL 4-Ply BSW Black Side Wall UTQG 480AA

Landspider$396.112 rev

6mo ago

Set of 4 (FOUR) Landgolden LG27 All-Season Truck/SUV High Performance Radial Tires-255/55R18 255/55ZR18 255/55/18 255/55-18 109W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA

Landgolden$397.536 rev

7mo ago

Set of 2 (TWO) Landgolden LG27 All-Season Truck/SUV High Performance Radial Tires-255/55R18 255/55ZR18 255/55/18 255/55-18 109W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA

Landgolden$199.541 rev

7mo ago

What buyers say about 255/55r18

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money30%

“Great value”

Quality-Overall26%

“Excellent Value and good Performance”

Wheel Quality19%

“Great tires”

Tread Pattern Pitch8%

“Great tread”

Assembly/Installation4%

“Got them installed, balanced and aligned”

Size-Overall4%

“Fit my car perfectly”

Advertised Vs Actual Product2%

“As describe”

Durability2%

“they are very durable”

Product Condition2%

“they look brand new”

Design-Overall1%

“The sporty tread design looks great”

What buyers complain about

Advertised Vs Actual Product50%

“Not what they say it is”

Durability50%

“Sidewall cords blew out in 5 months”

Top return reasons

Size-Overall86%

Compatibility-Overall6%

Functionality-Overall3%

Advertised Vs Actual Product3%

Maintenance And Repair1%

Product Condition1%

Common questions

Is 255/55r18 profitable to sell on Amazon United States?: The niche generates $78K/yr across 42 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Skip it (45/100).
How competitive is the 255/55r18 niche?: 30 brands and 34 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in 255/55r18?: Top complaints mined from reviews: Advertised Vs Actual Product, Durability. The return rate is 0.7%.
When does demand for 255/55r18 peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the 255/55r18 niche?: Listings span $77.69–$570.74; the average listing price is $188.86 (sweet spot $15–$100). The average incumbent carries 701 reviews — the moat a new listing must climb.