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255/55r18

Fail

Prices span $77.69–$570.74, mostly outside the sweet spot, so 255/55r18 is a Fail.

Flapen Score
45
45 / 100
Ranks 4,788 of 7,287 Automotive niches · −4 vs the category median of 49
Market size
$78K/yr71K searches / yr
90-day growth
+4.4%search demand this quarter
Competition
43%top-5 click share · 30 brands · 34 sellers

Flapen Score

255/55r18 against its category

The dotted line is the Automotive average. Past it, 255/55r18 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 255/55r18 market on Amazon at a glance

Shoppers on Amazon United States searched for 255/55r18 71K times last year and spent an estimated $78K. The top 5 brands take 55% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+4.4%
Conversion, latest week
0.6%
Market size, estimated
$78Ka year
Peak month
November1.4× the quietest month
Top search term
255/55r1836K searches a year

02 · Price

A sale here is worth $188.86.

Listings sell for $188.86 on average, from $77.69 to $570.74. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $188.86 that is $0 to $19K a year per listing.

Average price
$188.86above the $15 to $100 sweet spot
Price range
$77.69–$570.74
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$19K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #1,218 within Tires & Wheels. It carries 701 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
62%
Out of stock, average day
4.2%
Average rank
#1,218in Tires & Wheels
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
701per listing
Listings tracked
42

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
65 months

Products

Top 255/55r18 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 rising

Sellers

34

Top-5 brand share

55%

Top 20: 93%

Top-5 click share

43%

Top 20: 82%

Open market

39%

  • Brand 114%
  • Brand 214%
  • Brand 312%
  • Brand 48%
  • Brand 58%
  • Brand 65%

Demand

255/55r18 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top 255/55r18 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 255/55r1836K/yr
  • 255 55 18 tires17K/yr
  • 255/55r18 tires8K/yr
  • 255/55/186K/yr
  • 255/55r18 tires set of 45K/yr

Reviews and returns

What reviews say buyers love and hate about 255/55r18

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Value For Money”
50%of negative reviews mention “Advertised Vs Actual Product”
0.7%of orders come back
“Not what they say it is”
A buyer, on “Advertised Vs Actual Product”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common 255/55r18 questions

Answered from the same tracked data.