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49

255/40r20

Skip it

Prices mostly outside the sweet spot ($93.41–$479.69) — this niche doesn't clear our bar today.

Market size 30Growth 43Conversion 17Competition 73Returns 100Price range 2Avg price 41Brand share 74Review moat 62Quality gap 28

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,007.34

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+14.1%

90-day search growth — must beat 0% to launch

Avg price

Okay$230.60

avg listing price — sweet spot $15–$100

Market size

Okay$138K

$138K/yr · 45K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Price range

Bad$93.41–$479.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, 255/40r20 is a $138K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 49/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

255/40r20 market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$173K–$231K
units × avg price
Conversion rate
1.3%
Avg BSR
#1,842
Page quality
0%
Prime
53%
Sponsored
59%
Out of stock
8.3%
Avg brand age
63 months
Avg seller age
170 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

30

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

33%

  • Accelera16%
  • TRAVELSTAR15%
  • Fullway14%
  • Aplus9%
  • Lexani8%
  • Goodyear7%

Demand

Weekly Amazon search volume, last 46 weeks — +14.1% search growth over the last 90 days.
1K600Spike '25Holiday '25Spike '26Aug '25Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
Open Trend

Top 255/40r20 search terms

  • 255/40r2022K/yr
  • 255/40r20 tires6K/yr
  • 255 40 207K/yr
  • 255/40/205K/yr
  • tesla model y tires 255/40r204K/yr
All search terms

Top 255/40r20 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$6K8%$11K12%$17K16%$22K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share
1
Accelera Phi All-Season Truck/SUV High Performance Radial Tire-255/40R20 255/40ZR20 255/40/20 255/40-20 101Y Load Range XL 4-Ply (D) BSW Black Side Wall UTQG 400AA

Accelera Phi All-Season Truck/SUV High Performance Radial Tire-255/40R20 255/40ZR20 255/40/20 255/40-20 101Y Load Range XL 4-Ply (D) BSW Black Side Wall UTQG 400AA

Accelera$96.234.4★476 rev

2
Set of 4 (Four) Travelstar Ecosport GT Ultra High-Performance 255/40R20 All Season Passenger Tire Set 255/40/20 255/40ZR20 XL 101W Dual Tread Design for Sports Cars & Luxury Sedans[TIRE ONLY]

Set of 4 (Four) Travelstar Ecosport GT Ultra High-Performance 255/40R20 All Season Passenger Tire Set 255/40/20 255/40ZR20 XL 101W Dual Tread Design for Sports Cars & Luxury Sedans[TIRE ONLY]

TRAVELSTAR$437.734.6★60 rev

3
Fullway HP108 Truck/SUV All-Season High Performance Radial Tire-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway HP108 Truck/SUV All-Season High Performance Radial Tire-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$100.724.5★13,514 rev

4
Goodyear 255/40R20 101W XL GOODYEAR EAG F1 ASYM 5 SBL T0

Goodyear 255/40R20 101W XL GOODYEAR EAG F1 ASYM 5 SBL T0

Goodyear$231.044.6★59 rev

5
Arroyo GRAND SPORT AS 255/40ZR20 Ultra High Performance All-Season Tire for Passenger - SL 101W Quiet Ride Wet & Dry Grip

Arroyo GRAND SPORT AS 255/40ZR20 Ultra High Performance All-Season Tire for Passenger - SL 101W Quiet Ride Wet & Dry Grip

Arroyo$108.214.5★39 rev

Newest

by launch date
Set of 4 (FOUR) Aplus PRO Racing All Season Truck/SUV High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Set of 4 (FOUR) Aplus PRO Racing All Season Truck/SUV High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Aplus$379.821 rev

5mo ago
Aplus Pro Racing Racing 255/40ZR20 101W XL Passenger Tire

Aplus Pro Racing Racing 255/40ZR20 101W XL Passenger Tire

Aplus$93.84269 rev

5mo ago
Set of 2 (TWO) Aplus PRO Racing All Season Truck/SUV High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Set of 2 (TWO) Aplus PRO Racing All Season Truck/SUV High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Aplus$197.402 rev

5mo ago
Set of 4 (FOUR) Fullway HP108 Truck/SUV All-Season High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Set of 4 (FOUR) Fullway HP108 Truck/SUV All-Season High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$396.734 rev

7mo ago
Set of 2 (TWO) Fullway HP108 Truck/SUV All-Season High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Set of 2 (TWO) Fullway HP108 Truck/SUV All-Season High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$197.703 rev

7mo ago

Trending

90-day click momentum
Set of 4 (FOUR) Atlas Force UHP All-Season Truck/SUV High Performance Radial Tires-255/40R20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 520AAA

Set of 4 (FOUR) Atlas Force UHP All-Season Truck/SUV High Performance Radial Tires-255/40R20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 520AAA

Atlas Tires$479.690.0★

▲ 281%
Lexani Volt EC UHP 255/40R20 101Y XL Electric Vehicle Tire

Lexani Volt EC UHP 255/40R20 101Y XL Electric Vehicle Tire

Lexani$131.355.0★

▲ 278%
Zeetex HP5000 Max All-Season Truck/SUV High Performance Radial Tire-255/40R20 255/40/20 255/40-20 101Y Load Range XL 4-Ply BSW Black Side Wall UTQG 340AA

Zeetex HP5000 Max All-Season Truck/SUV High Performance Radial Tire-255/40R20 255/40/20 255/40-20 101Y Load Range XL 4-Ply BSW Black Side Wall UTQG 340AA

Zeetex$93.415.0★

▲ 261%
ATTURO AZ850 Ultra-High Performance Summer Tire 245/40R20 99Y XL

ATTURO AZ850 Ultra-High Performance Summer Tire 245/40R20 99Y XL

Atturo$105.904.7★

▲ 194%
HANKOOK Ventus S1 noble2 all_ Season Radial Tire-255/40R20 XL 101H

HANKOOK Ventus S1 noble2 all_ Season Radial Tire-255/40R20 XL 101H

HANKOOK$272.724.5★

▲ 178%

What buyers say about 255/40r20

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality40%

“Good price,good tires”

Value For Money19%

“Good price”

Size-Overall9%

“And it fit very well”

Quality-Overall8%

“Value tires, great experience”

Advertised Vs Actual Product7%

“Just like photo”

Durability3%

“theyre barely starting to show wear”

Friction3%

“Great traction and very quiet”

Tread Pattern Pitch3%

“They started out as great tread and handling”

Grip2%

“Excellent tires with great grip, smooth handling, and strong road performance”

What buyers complain about

Maintenance And Repair25%

“need to replace”

Value For Money25%

“Price varies”

Quality-Overall13%

“Poor product”

Product Condition8%

“However, not new as factory fresh”

Top return reasons

Size-Overall55%
Advertised Vs Actual Product10%
Value For Money8%
Assembly/Installation6%
Quality-Overall6%
Compatibility-Overall6%
Functionality-Overall4%
Product Condition2%
Comfort-Overall2%
Grip2%

Common questions

Is 255/40r20 profitable to sell on Amazon United States?
The niche generates $138K/yr across 32 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is +14.1%. Flapen's verdict: Skip it (49/100).
How competitive is the 255/40r20 niche?
18 brands and 30 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in 255/40r20?
Top complaints mined from reviews: Maintenance And Repair, Value For Money, Quality-Overall. The return rate is 0.0%.
What does it cost to enter the 255/40r20 niche?
Listings span $93.41–$479.69; the average listing price is $230.60 (sweet spot $15–$100). The average incumbent carries 1,007 reviews — the moat a new listing must climb.