How competitive is the 255/40r20 niche on Amazon United States?

18 brands and 30 sellers compete in 255/40r20 on Amazon United States. The top 5 255/40r20 products take 41% of clicks and its top 5 brands hold 61% of demand.

What does it cost to enter the 255/40r20 niche?

255/40r20 sells for $230.60 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $93.41–$479.69. The average incumbent carries 1,007 reviews — the moat a new listing must climb.

255/40r20

prices mostly outside the sweet spot ($93.41–$479.69) — 255/40r20 doesn't clear our bar today.

Signals No Dominant Brand Low Review Barrier High Price

Flapen Score

Skip it

Ranks 3,500 of 7,287 Automotive niches · on the category median

This niche Category average · 7,287 niches

Is 255/40r20 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 255/40r20 is a $138K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 49/100.

255/40r20: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +14.1% over the last 90 days and 1.3% of searches end in a purchase.

$138K

revenue / yr

Units sold / yr1K

Search volume / yr+14.1%45K

Conversion rate1.3%

Avg price$230.60

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers18 · 30

Top-5 product click share41%

Open market39%

Avg brand age63 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 32 products

Top 255/40r20 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Accelera Phi All-Season Truck/SUV High Performance Radial Tire-255/40R20 255/40ZR20 255/40/20 255/40-20 101Y Load Range XL 4-Ply (D) BSW Black Side Wall UTQG 400AA

Price: $96.23
Rating: 4.4/5
Reviews: 476
Age: 5y ago

Set of 4 (Four) Travelstar Ecosport GT Ultra High-Performance 255/40R20 All Season Passenger Tire Set 255/40/20 255/40ZR20 XL 101W Dual Tread Design for Sports Cars & Luxury Sedans[TIRE ONLY]

Price: $437.73
Rating: 4.6/5
Reviews: 60
Age: 10mo ago

Fullway HP108 Truck/SUV All-Season High Performance Radial Tire-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Price: $100.72
Rating: 4.5/5
Reviews: 13,514
Age: 12mo ago

Goodyear 255/40R20 101W XL GOODYEAR EAG F1 ASYM 5 SBL T0

Price: $231.04
Rating: 4.6/5
Reviews: 59
Age: 6y ago

Arroyo GRAND SPORT AS 255/40ZR20 Ultra High Performance All-Season Tire for Passenger - SL 101W Quiet Ride Wet & Dry Grip

Price: $108.21
Rating: 4.5/5
Reviews: 39
Age: 1y ago

Newest

by launch date

Set of 4 (FOUR) Aplus PRO Racing All Season Truck/SUV High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Price: $379.82
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

Aplus Pro Racing Racing 255/40ZR20 101W XL Passenger Tire

Price: $93.84
Rating: 4.6/5
Reviews: 269
Age: 5mo ago

Set of 2 (TWO) Aplus PRO Racing All Season Truck/SUV High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Price: $197.40
Rating: 5.0/5
Reviews: 2
Age: 5mo ago

Set of 4 (FOUR) Fullway HP108 Truck/SUV All-Season High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Price: $396.73
Rating: 3.8/5
Reviews: 4
Age: 7mo ago

Set of 2 (TWO) Fullway HP108 Truck/SUV All-Season High Performance Radial Tires-255/40R20 255/40ZR20 255/40/20 255/40-20 101W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Price: $197.70
Rating: 4.6/5
Reviews: 3
Age: 7mo ago

Competition: brands, sellers & click share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

Top-5 brand share

61%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

33%

Accelera16%
TRAVELSTAR15%
Fullway14%
Aplus9%
Lexani8%
Goodyear7%

255/40r20 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume45KCVR1.3%Products32Brands18Top 5 Brands61%OOS Rate8.3%Rating4.6★Reviews1,007Avg BSR#1,842

Top 255/40r20 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

255/40r2022K/yr +17.0%0.9% conv.
255/40r20 tires6K/yr +39.7%0.6% conv.
255 40 207K/yr +23.4%1.1% conv.
255/40/205K/yr -15.3%1.3% conv.
tesla model y tires 255/40r204K/yr -12.0%0.4% conv.

What reviews say buyers love and hate about 255/40r20

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Wheel Quality40%

“Good price,good tires”

Value For Money19%

“Good price”

Size-Overall9%

“And it fit very well”

Quality-Overall8%

“Value tires, great experience”

Advertised Vs Actual Product7%

“Just like photo”

What buyers complain about

71% of reviews

Maintenance And Repair25%

“need to replace”

Value For Money25%

“Price varies”

Quality-Overall13%

“Poor product”

Product Condition8%

“However, not new as factory fresh”

255/40r20 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

55%

2Advertised Vs Actual Product

10%

3Value For Money

4Assembly/Installation

5Quality-Overall

Common 255/40r20 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 255/40r20 49/100 on Amazon United States — Skip it. The niche generates $138K/yr across 32 tracked products. 2 of 9 products launched in the last 360 days are still selling. Search demand moved +14.1% over the last 90 days.

255/40r20 buyers on Amazon United States complain most about Maintenance And Repair, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.