How competitive is the 255/40/18 niche on Amazon United States?

23 brands and 35 sellers compete in 255/40/18 on Amazon United States. The top 5 255/40/18 products take 34% of clicks and its top 5 brands hold 50% of demand.

What do buyers complain about in 255/40/18?

255/40/18 buyers on Amazon United States complain most about Pressure, Product Condition, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the 255/40/18 niche?

255/40/18 sells for $156.09 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $64.14–$326.80. The average incumbent carries 1,000 reviews — the moat a new listing must climb.

255/40/18

weak search conversion (0.7%) — 255/40/18 doesn't clear our bar today.

Signals No Dominant Brand High Price

Flapen Score

Skip it

Ranks 3,828 of 7,287 Automotive niches · −1 vs the category median of 49

This niche Category average · 7,287 niches

Is 255/40/18 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 255/40/18 is a $45K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 50% of demand. Verdict: Skip it — 48/100.

255/40/18: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +9.8% over the last 90 days and 0.7% of searches end in a purchase.

$45K

revenue / yr

Units sold / yr750

Search volume / yr+9.8%39K

Conversion rate0.7%

Avg price$156.09

Who owns the niche?

The top 5 brands hold 50% of demand, so 50% of the market is open.

50%

open market share

Brands · sellers23 · 35

Top-5 product click share34%

Open market50%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 36 products

Top 255/40/18 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Continental ExtremeContact DWS06 PLUS UHP All Season 255/40ZR18 99Y XL Passenger Tire

Price: $204.63
Rating: 4.7/5
Reviews: 939
Age: 5y ago

Accelera Phi All-Season Passenger Car High Performance Radial Tire-255/40R18 255/40ZR18 255/40/18 255/40-18 99Y Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA

Price: $82.58
Rating: 4.4/5
Reviews: 476
Age: 14y ago

Set of 2 (TWO) Landspider Citytraxx H/P All-Season Passenger Car High Performance Radial Tires-255/40R18 255/40ZR18 255/40/18 255/40-18 99W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Price: $166.85
Rating: 4.7/5
Reviews: 33
Age: 3y ago

Barkley Aphelios UHP 255/40R18 99W XL All Season Tire

Price: $74.72
Rating: 4.9/5
Reviews: 20
Age: 3mo ago

Lexani LX-Twenty 255/40ZR18 99W

Price: $90.84
Rating: 4.5/5
Reviews: 755
Age: 10y ago

Newest

by launch date

HORSESHOE SLEIPNIR 2 New 255/40ZR18 255/40R18 99Y XL Andalusia Ultra High Performance Radial Tires 255 40 18 Load Range XL 4-Ply BSW M/S UHP All Season (2 255/40ZR18 99Y XL)

Price: $137.34
Rating: 5.0/5
Reviews: 1
Age: 1mo ago

Barkley Aphelios UHP 255/40R18 99W XL All Season Tire

Price: $74.72
Rating: 4.9/5
Reviews: 20
Age: 3mo ago

Set of 2 (TWO) Aplus PRO Racing All Season Passenger High Performance Radial Tires-255/40R18 255/40ZR18 255/40/18 255/40-18 99W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Price: $165.61
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

Royal Black Racing Trac Racing 255/40ZR18 99W XL Passenger Tire

Price: $81.16
Rating: 4.8/5
Reviews: 43
Age: 8mo ago

Aplus Pro Racing 255/40ZR18 99W XL Racing Tire

Price: $77.92
Rating: 4.6/5
Reviews: 269
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

Top-5 brand share

50%

Top 20: 98%

Top-5 click share

34%

Top 20: 86%

Open market

43%

Landspider12%
Fullway10%
Lexani10%
Continental10%
Accelera8%
Aplus6%

255/40/18 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume39KCVR0.7%Products36Brands23Top 5 Brands50%OOS Rate5.7%Rating4.6★Reviews1,000Avg BSR#1,701

No pronounced peak months · busiest ÷ quietest = 1.5×

Top 255/40/18 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

255/40r1812K/yr +35.6%0.8% conv.
255/40/1815K/yr -20.8%0.8% conv.
255 40 187K/yr +33.9%1.2% conv.
255/40r18 tires5K/yr +19.7%0.2% conv.

What reviews say buyers love and hate about 255/40/18

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Value For Money33%

“Great tires great price”

Wheel Quality25%

“Great tires”

Quality-Overall15%

“overall very satisfied with quality of tires especially for the price can't beat it you know I I could say that getting them on the rims”

Size-Overall9%

“Exact fit”

Durability5%

“have handled well. 4 out of 5”

What buyers complain about

58% of reviews

Pressure25%

“latter that same day the tire pressure went low”

Product Condition13%

“older tires not brand new”

Value For Money13%

“wish it was cheaper”

Assembly/Installation8%

“though the installers did have a little problem mounting them”

255/40/18 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

78%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

73%

2Compatibility-Overall

3Advertised Vs Actual Product

4Value For Money

5Functionality-Overall

Common 255/40/18 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 255/40/18 48/100 on Amazon United States — Skip it. The niche generates $45K/yr across 36 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved +9.8% over the last 90 days.