Is 255/40/18 profitable to sell on Amazon United States?

The niche generates $45K/yr across 36 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Skip it (48/100).

How competitive is the 255/40/18 niche?

23 brands and 35 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in 255/40/18?

Top complaints mined from reviews: Pressure, Product Condition, Value For Money. The return rate is 0.1%.

When does demand for 255/40/18 peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the 255/40/18 niche?

Listings span $64.14–$326.80; the average listing price is $156.09 (sweet spot $15–$100). The average incumbent carries 1,000 reviews — the moat a new listing must climb.

255/40/18

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great34%

top-5 click share — an open shelf

Review moat

Good1,000.19

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$156.09

avg listing price — sweet spot $15–$100

Growth

Okay+9.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Price range

Bad$64.14–$326.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$45K

$45K/yr · 39K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, 255/40/18 is a $45K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 50% of demand. Verdict: Skip it — 48/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

255/40/18 market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: $78K–$117K; units × avg price
Conversion rate: 0.7%
Avg BSR: #1,701
Page quality: 0%
Prime: 53%
Sponsored: 58%
Out of stock: 5.7%
Avg brand age: 60 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

23 rising

Sellers

Top-5 brand share

50%

Top 20: 98%

Top-5 click share

34%

Top 20: 86%

Open market

43%

Landspider12%
Fullway10%
Lexani10%
Continental10%
Accelera8%
Aplus6%

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — +9.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top 255/40/18 search terms

255/40r1812K/yr +35.6%0.8% conv.
255/40/1815K/yr -20.8%0.8% conv.
255 40 187K/yr +33.9%1.2% conv.
255/40r18 tires5K/yr +19.7%0.2% conv.

All search terms

Top 255/40/18 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Continental ExtremeContact DWS06 PLUS UHP All Season 255/40ZR18 99Y XL Passenger Tire

Continental$204.634.7★939 rev

Accelera Phi All-Season Passenger Car High Performance Radial Tire-255/40R18 255/40ZR18 255/40/18 255/40-18 99Y Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA

Accelera$82.584.4★476 rev

Set of 2 (TWO) Landspider Citytraxx H/P All-Season Passenger Car High Performance Radial Tires-255/40R18 255/40ZR18 255/40/18 255/40-18 99W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Landspider$166.854.7★33 rev

Barkley Aphelios UHP 255/40R18 99W XL All Season Tire

Barkley$74.724.9★20 rev

Lexani LX-Twenty 255/40ZR18 99W

Lexani$90.844.5★755 rev

Newest

by launch date

HORSESHOE SLEIPNIR 2 New 255/40ZR18 255/40R18 99Y XL Andalusia Ultra High Performance Radial Tires 255 40 18 Load Range XL 4-Ply BSW M/S UHP All Season (2 255/40ZR18 99Y XL)

HORSESHOE$137.341 rev

1mo ago

Barkley Aphelios UHP 255/40R18 99W XL All Season Tire

Barkley$74.7220 rev

3mo ago

Set of 2 (TWO) Aplus PRO Racing All Season Passenger High Performance Radial Tires-255/40R18 255/40ZR18 255/40/18 255/40-18 99W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Aplus$165.611 rev

5mo ago

Royal Black Racing Trac Racing 255/40ZR18 99W XL Passenger Tire

ROYALBLACK$81.1643 rev

8mo ago

Aplus Pro Racing 255/40ZR18 99W XL Racing Tire

Aplus$77.92269 rev

1y ago

What buyers say about 255/40/18

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money33%

“Great tires great price”

Wheel Quality25%

“Great tires”

Quality-Overall15%

“overall very satisfied with quality of tires especially for the price can't beat it you know I I could say that getting them on the rims”

Size-Overall9%

“Exact fit”

Durability5%

“have handled well. 4 out of 5”

Grip4%

“They handle corners pretty nicely”

Advertised Vs Actual Product2%

“Does the job”

Comfort-Overall2%

“comfortable”

Tread Pattern Pitch1%

“I was especially impressed with the wet traction — the car feels planted”

What buyers complain about

Pressure25%

“latter that same day the tire pressure went low”

Product Condition13%

“older tires not brand new”

Value For Money13%

“wish it was cheaper”

Assembly/Installation8%

“though the installers did have a little problem mounting them”

Top return reasons

Size-Overall73%

Compatibility-Overall8%

Advertised Vs Actual Product5%

Value For Money5%

Functionality-Overall4%

Quality-Overall2%

Product Condition2%

Durability1%

Add-Ons/Attachments1%

Thickness1%

Common questions

Is 255/40/18 profitable to sell on Amazon United States?: The niche generates $45K/yr across 36 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +9.8%. Flapen's verdict: Skip it (48/100).
How competitive is the 255/40/18 niche?: 23 brands and 35 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in 255/40/18?: Top complaints mined from reviews: Pressure, Product Condition, Value For Money. The return rate is 0.1%.
When does demand for 255/40/18 peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the 255/40/18 niche?: Listings span $64.14–$326.80; the average listing price is $156.09 (sweet spot $15–$100). The average incumbent carries 1,000 reviews — the moat a new listing must climb.