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46

255/35/18

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Market size 13Growth 33Conversion 9Competition 73Returns 100Price range 9Avg price 59Brand share 72Review moat 72Quality gap 32

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Good41%

top-5 click share — leaders hold, buyers still browse

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Good627.3

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$147.38

avg listing price — sweet spot $15–$100

Growth

Okay+6.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$51K

$51K/yr · 49K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad$74.25–$353.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, 255/35/18 is a $51K/yr Amazon United States market (49K searches/yr). The top 5 brands hold 62% of demand. Verdict: Skip it — 46/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

255/35/18 market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$147K–$184K
units × avg price
Conversion rate
0.7%
Avg BSR
#1,516
Page quality
0%
Prime
55%
Sponsored
45%
Out of stock
1.8%
Avg brand age
71 months
Avg seller age
150 days

Competition & brand share

The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 falling

Sellers

30

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

41%

Top 20: 87%

Open market

34%

  • Fullway21%
  • Aplus12%
  • Landgolden11%
  • COSMO9%
  • Goodyear9%
  • Ironman4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.5% search growth over the last 90 days.
1K800Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Top 255/35/18 search terms

  • 255/35/1825K/yr
  • 255/35r189K/yr
  • 255 35 189K/yr
  • 255/35r18 tires5K/yr
All search terms

Top 255/35/18 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$4K12%$6K16%$8K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 255/35/18

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Good tires”

Value For Money22%

“Great value for the money”

Wheel Quality22%

“Great tires smooth quiet ride”

Durability6%

“Durability will be revealed in time”

Friction5%

“Good for drifting”

Size-Overall5%

“It fit perfectly”

Advertised Vs Actual Product5%

“As expected”

Assembly/Installation2%

“no regrets after installing them”

Grip2%

“Good grip attraction would definitely recommend to buy again”

What buyers complain about

Quality-Overall37%

“They are cheap”

Pressure30%

“PSI was not low”

Assembly/Installation7%

“though the installers did have a little problem mounting them”

Durability7%

“I dont know how long they will last”

Top return reasons

Size-Overall70%
Compatibility-Overall11%
Assembly/Installation5%
Quality-Overall3%
Value For Money3%
Functionality-Overall3%
Advertised Vs Actual Product3%
Maintenance And Repair2%
Pressure2%

Common questions

Is 255/35/18 profitable to sell on Amazon United States?
The niche generates $51K/yr across 33 tracked products. 3 of 10 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Skip it (46/100).
How competitive is the 255/35/18 niche?
23 brands and 30 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 62% of demand.
What do buyers complain about in 255/35/18?
Top complaints mined from reviews: Quality-Overall, Pressure, Assembly/Installation. The return rate is 0.1%.
When does demand for 255/35/18 peak?
Demand is steady year-round — the busiest month runs 1.2× the quietest.
What does it cost to enter the 255/35/18 niche?
Listings span $74.25–$353.64; the average listing price is $147.38 (sweet spot $15–$100). The average incumbent carries 627 reviews — the moat a new listing must climb.