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255/35/18

Fail

Buyers convert on only 0.7% of searches, so 255/35/18 is a Fail.

Flapen Score
46
46 / 100
Ranks 4,486 of 7,287 Automotive niches · −3 vs the category median of 49
Market size
$51K/yr49K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
41%top-5 click share · 23 brands · 30 sellers

Flapen Score

255/35/18 against its category

The dotted line is the Automotive average. Past it, 255/35/18 is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 255/35/18 market on Amazon at a glance

Shoppers on Amazon United States searched for 255/35/18 49K times last year and spent an estimated $51K. The top 5 brands take 62% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
0.7%
Market size, estimated
$51Ka year
Peak month
March1.2× the quietest month
Top search term
255/35/1825K searches a year

02 · Price

A sale here is worth $147.38.

Listings sell for $147.38 on average, from $74.25 to $353.64. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $147.38 that is $0 to $15K a year per listing.

Average price
$147.38above the $15 to $100 sweet spot
Price range
$74.25–$353.64
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$15K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #1,516 within Tires & Wheels. It carries 627 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
55%
Out of stock, average day
1.8%
Average rank
#1,516in Tires & Wheels
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
627per listing
Listings tracked
33

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
71 months

Products

Top 255/35/18 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

30

Top-5 brand share

62%

Top 20: 97%

Top-5 click share

41%

Top 20: 87%

Open market

34%

  • Brand 121%
  • Brand 212%
  • Brand 311%
  • Brand 49%
  • Brand 59%
  • Brand 64%

Demand

255/35/18 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top 255/35/18 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 255/35/1825K/yr
  • 255/35r189K/yr
  • 255 35 189K/yr
  • 255/35r18 tires5K/yr

Reviews and returns

What reviews say buyers love and hate about 255/35/18

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
37%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“They are cheap”
A buyer, on “Quality-Overall”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common 255/35/18 questions

Answered from the same tracked data.