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52

245/65/17 tires

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($87.08–$516.92) keeps it on the watch list.

Market size 44Growth 24Conversion 10Competition 83Returns 100Price range 3Avg price 49Brand share 94Review moat 81Quality gap 22

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Great41%

top-5 brand share — no brand owns this niche

Competition

Great32%

top-5 click share — an open shelf

Review moat

Great372.37

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay$182.36

avg listing price — sweet spot $15–$100

Market size

Okay$233K

$233K/yr · 168K searches

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$87.08–$516.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, 245/65/17 tires is a $233K/yr Amazon United States market (168K searches/yr). The top 5 brands hold 41% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

245/65/17 tires market data

Units sold / yr
3K–3K
avg 0–100/product
Revenue / yr
$456K–$547K
units × avg price
Conversion rate
0.8%
Avg BSR
#1,060
Page quality
0%
Prime
70%
Sponsored
47%
Out of stock
9.4%
Avg brand age
74 months
Avg seller age
152 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

38

Top-5 brand share

41%

Top 20: 88%

Top-5 click share

32%

Top 20: 74%

Open market

55%

  • Finalist13%
  • TRAVELSTAR10%
  • Aplus8%
  • SUMMIT6%
  • BlackHawk5%
  • Evoluxx5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.
5K4KPrime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top 245/65/17 tires search terms

  • 245/65r17 tires44K/yr
  • 245/65r1722K/yr
  • 245 65 r17 tires11K/yr
  • 245/65/1710K/yr
  • 245/65/17 tires9K/yr
  • 245 65 177K/yr
  • 245 65 17 tires all terrain8K/yr
  • p245/65r177K/yr
  • 245/65r17 tires set of 48K/yr
  • 245/65/17 tires set of 47K/yr
All search terms

Top 245/65/17 tires products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$9K8%$19K12%$28K16%$37K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about 245/65/17 tires

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money30%

“Great value”

Wheel Quality17%

“Awesome tires for the price”

Quality-Overall17%

“initial impressions are good”

Durability8%

“durable”

Tread Pattern Pitch8%

“Nice tread pattern and ride quality”

Size-Overall5%

“Right size and Quick”

Friction5%

“Good tires”

Color2%

“Color me impressed”

Strength1%

“From a distance, it looks solid and road-ready”

Assembly/Installation1%

“They mounted up perfectly—no issues with balancing”

What buyers complain about

Assembly/Installation25%

“Now I have to cancel plans to get tires mounted, balanced, and an alignment”

Size-Overall13%

“just the wrong size from what I intended to ordee”

Grip8%

“That raises a serious question: if it feels this flimsy in my hands”

Quality-Overall8%

“This tire feels cheaply made”

Strength8%

“That raises a serious question: if it feels this flimsy in my hands”

Adhesion/Stickiness8%

“so very sticky mud”

Top return reasons

Size-Overall70%
Compatibility-Overall9%
Value For Money6%
Quality-Overall5%
Advertised Vs Actual Product5%
Product Condition2%
Assembly/Installation2%
Durability1%
Thin1%
Functionality-Overall1%

Common questions

Is 245/65/17 tires profitable to sell on Amazon United States?
The niche generates $233K/yr across 43 tracked products. 7 of 13 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the 245/65/17 tires niche?
31 brands and 38 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in 245/65/17 tires?
Top complaints mined from reviews: Assembly/Installation, Size-Overall, Grip. The return rate is 0.1%.
When does demand for 245/65/17 tires peak?
Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the 245/65/17 tires niche?
Listings span $87.08–$516.92; the average listing price is $182.36 (sweet spot $15–$100). The average incumbent carries 372 reviews — the moat a new listing must climb.