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245/40/18

Fail

Prices span $72.04–$371.63, mostly outside the sweet spot, so 245/40/18 is a Fail.

Flapen Score
49
49 / 100
Ranks 3,500 of 7,287 Automotive niches · on the category median
Market size
$229K/yr121K searches / yr
90-day growth
+7.8%search demand this quarter
Competition
51%top-5 click share · 23 brands · 37 sellers

Flapen Score

245/40/18 against its category

The dotted line is the Automotive average. Past it, 245/40/18 is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 245/40/18 market on Amazon at a glance

Shoppers on Amazon United States searched for 245/40/18 121K times last year and spent an estimated $229K. The top 5 brands take 63% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $229K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
+7.8%
Conversion, latest week
1.2%
Market size, estimated
$229Ka year
Peak month
April1.3× the quietest month
Top search term
245/40r1854K searches a year

02 · Price

A sale here is worth $153.79.

Listings sell for $153.79 on average, from $72.04 to $371.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $153.79 that is $15K to $38K a year per listing.

Average price
$153.79above the $15 to $100 sweet spot
Price range
$72.04–$371.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$15K–$38K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #798 within Tires & Wheels. It carries 756 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
53%
Out of stock, average day
2.2%
Average rank
#798in Tires & Wheels
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
756per listing
Listings tracked
30

04 · Newcomers

2 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
67 months

Products

Top 245/40/18 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

$0$11K$23K$34K$46K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

37

Est. top-5 brand share

63%

Top 20: 97%

Est. top-5 click share

51%

Top 20: 87%

Open market

32%

  • Fullway27%
  • Nokian Tyres12%
  • Forceum11%
  • Continental7%
  • Aplus6%
  • Kenda5%

Demand

245/40/18 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top 245/40/18 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 245/40r1854K/yr
  • 245 40 1827K/yr
  • 245/40/1818K/yr
  • 245/40r18 tires7K/yr
  • 245/40zr186K/yr
  • 245/40/18 tires4K/yr
  • 245 40 18 tires5K/yr

Reviews and returns

What reviews say buyers love and hate about 245/40/18

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Wheel Quality”
21%of negative reviews mention “Quality-Overall”
0.1%of orders come back
“is not the greatest”
A buyer, on “Quality-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common 245/40/18 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data