Is 245/40/18 profitable to sell on Amazon United States?

The niche generates $229K/yr across 30 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Skip it (49/100).

How competitive is the 245/40/18 niche?

23 brands and 37 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in 245/40/18?

Top complaints mined from reviews: Quality-Overall, Smell, Pressure. The return rate is 0.1%.

When does demand for 245/40/18 peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the 245/40/18 niche?

Listings span $72.04–$371.63; the average listing price is $153.79 (sweet spot $15–$100). The average incumbent carries 756 reviews — the moat a new listing must climb.

245/40/18

Skip it

Prices mostly outside the sweet spot ($72.04–$371.63) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Good755.93

avg incumbent reviews — the moat a new listing must climb

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$153.79

avg listing price — sweet spot $15–$100

Market size

Okay$229K

$229K/yr · 121K searches

Growth

Okay+7.8%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Price range

Bad$72.04–$371.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, 245/40/18 is a $229K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 49/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

245/40/18 market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: $461K–$615K; units × avg price
Conversion rate: 1.2%
Avg BSR: #798
Page quality: 0%
Prime: 53%
Sponsored: 60%
Out of stock: 2.2%
Avg brand age: 67 months
Avg seller age: 156 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

51%

Top 20: 87%

Open market

32%

Fullway27%
Nokian Tyres12%
Forceum11%
Continental7%
Aplus6%
Kenda5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +7.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top 245/40/18 search terms

245/40r1854K/yr +9.9%1.3% conv.
245 40 1827K/yr +2.4%1.1% conv.
245/40/1818K/yr +8.2%1.4% conv.
245/40r18 tires7K/yr +27.8%0.6% conv.
245/40zr186K/yr +14.7%1.9% conv.
245/40/18 tires4K/yr -6.0%0.9% conv.
245 40 18 tires5K/yr -19.8%0.9% conv.

All search terms

Top 245/40/18 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fullway HP108 All-Season Passenger Car High Performance Radial Tire-245/40R18 245/40ZR18 245/40/18 245/40-18 97W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$78.744.5★13,514 rev

Ironman imove gen2 as P245/40R18 98W bsw all-season tire

Nokian Tyres$80.344.6★100 rev

Set of 2 (TWO) Fullway HP108 All-Season Passenger Car High Performance Radial Tires-245/40R18 245/40ZR18 245/40/18 245/40-18 97W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$155.974.6★439 rev

Continental ExtremeContact DWS06 PLUS UHP All Season 245/40ZR18 97Y XL Passenger Tire

Continental$194.054.7★939 rev

Kenda Vezda UHP Summer (KR20A) Racing P245/40ZR18 97W XL Passenger Tire

Kenda$135.645.0★13 rev

Newest

by launch date

HORSESHOE SLEIPNIR 2 New 245/40ZR18 245/40R18 97Y XL Andalusia Ultra High Performance Radial Tires 245 40 18 Load Range XL 4-Ply BSW M/S UHP All Season (2 245/40ZR18 97Y XL)

HORSESHOE$152.121 rev

1mo ago

Set of 4 Mastertrack M-TRAC HP 245/40R18 97Y XL High Performance All Season Passenger Tires 245/40/18 + 3-Year Road Hazard Warranty Included (Tire Only)-UTQG 420AA

Mastertrack$371.63170 rev

4mo ago

Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-245/40R18 245/40ZR18 245/40/18 245/40-18 97W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Aplus$303.252 rev

5mo ago

Lexani Quattro Tempo Tour AW All Weather P245/40ZR18 97V Passenger Tire

Lexani$84.5414 rev

9mo ago

Accelera Iota EVT Passenger Car All-Season High Performance Radial Tire-245/40R18 245/40ZR18 245/40/18 245/40-18 97Y Load Range XL 4-Ply BSW Black Side Wall UTQG 320AA

Accelera$79.0199 rev

10mo ago

What buyers say about 245/40/18

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality28%

“Great tires”

Value For Money27%

“Great value”

Quality-Overall25%

“Good quality”

Grip5%

“They handle corners pretty nicely”

Durability4%

“The tread design looks durable”

Size-Overall4%

“Fitment was good”

Friction3%

“dry traction is awesome compared to the Walmart Goodyears”

Comfort-Overall1%

“comfortable”

What buyers complain about

Quality-Overall21%

“is not the greatest”

Smell21%

“rear tires smelling like burnt rubber”

Pressure14%

“low pressure”

Friction7%

“Traction is not good”

Product Condition7%

“older tires not brand new”

Size-Overall5%

“- Tire size appear one size smaller”

Top return reasons

Size-Overall75%

Compatibility-Overall6%

Value For Money6%

Advertised Vs Actual Product4%

Functionality-Overall4%

Quality-Overall2%

Product Condition1%

Grip1%

Durability1%

Common questions

Is 245/40/18 profitable to sell on Amazon United States?: The niche generates $229K/yr across 30 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is +7.8%. Flapen's verdict: Skip it (49/100).
How competitive is the 245/40/18 niche?: 23 brands and 37 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in 245/40/18?: Top complaints mined from reviews: Quality-Overall, Smell, Pressure. The return rate is 0.1%.
When does demand for 245/40/18 peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the 245/40/18 niche?: Listings span $72.04–$371.63; the average listing price is $153.79 (sweet spot $15–$100). The average incumbent carries 756 reviews — the moat a new listing must climb.