Skip to content

245/40/18

prices mostly outside the sweet spot ($72.04–$371.63) — 245/40/18 doesn't clear our bar today.

Flapen Score

49
Skip it

Ranks 3,500 of 7,287 Automotive niches · on the category median

Market size 43Growth 35Conversion 15Competition 57Returns 100Price range 9Avg price 57Brand share 70Review moat 69Quality gap 32
This niche Category average · 7,287 niches

Is 245/40/18 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 245/40/18 is a $229K/yr Amazon United States market (121K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 49/100.

245/40/18: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +7.8% over the last 90 days and 1.2% of searches end in a purchase.

$229K

revenue / yr

Units sold / yr4K
Search volume / yr+7.8%121K
Conversion rate1.2%
Avg price$153.79

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers23 · 37
Top-5 product click share51%
Open market37%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 30 products

Sponsored placement60%
New entrants (1y)11· 2 succeeded
Avg rating4.6★
Avg reviews756

Top 245/40/18 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

$0$11K$23K$34K$46K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

37

Top-5 brand share

63%

Top 20: 97%

Top-5 click share

51%

Top 20: 87%

Open market

32%

  • Fullway27%
  • Nokian Tyres12%
  • Forceum11%
  • Continental7%
  • Aplus6%
  • Kenda5%

245/40/18 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume121KCVR1.2%Products30Brands23Top 5 Brands63%OOS Rate2.2%Rating4.6★Reviews756Avg BSR#798
3K2KSpike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top 245/40/18 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • 245/40r1854K/yr
  • 245 40 1827K/yr
  • 245/40/1818K/yr
  • 245/40r18 tires7K/yr
  • 245/40zr186K/yr
  • 245/40/18 tires4K/yr
  • 245 40 18 tires5K/yr

What reviews say buyers love and hate about 245/40/18

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews
Wheel Quality28%

Great tires

Value For Money27%

Great value

Quality-Overall25%

Good quality

Grip5%

They handle corners pretty nicely

Durability4%

The tread design looks durable

What buyers complain about

76% of reviews
Quality-Overall21%

is not the greatest

Smell21%

rear tires smelling like burnt rubber

Pressure14%

low pressure

Friction7%

Traction is not good

Product Condition7%

older tires not brand new

245/40/18 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
75%
2Compatibility-Overall
6%
3Value For Money
6%
4Advertised Vs Actual Product
4%
5Functionality-Overall
4%

Common 245/40/18 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 245/40/18 49/100 on Amazon United States — Skip it. The niche generates $229K/yr across 30 tracked products. 2 of 11 products launched in the last 360 days are still selling. Search demand moved +7.8% over the last 90 days.
Search demand for 245/40/18 on Amazon United States is steady year-round — the busiest month runs 1.3× the quietest.