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2357 Brake Light Bulb

Fail

The top 5 brands take 100% of clicks, so 2357 Brake Light Bulb is a Fail.

Flapen Score
32
32 / 100
Ranks 6,954 of 7,287 Automotive niches · −17 vs the category median of 49
Market size
$73K/yr54K searches / yr
90-day growth
+11.7%search demand this quarter
Competition
90%top-5 click share · 4 brands · 23 sellers

Flapen Score

2357 Brake Light Bulb against its category

The dotted line is the Automotive average. Past it, 2357 Brake Light Bulb is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The 2357 Brake Light Bulb market on Amazon at a glance

Shoppers on Amazon United States searched for 2357 Brake Light Bulb 54K times last year and spent an estimated $73K. All 4 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 14.3% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.3% of those searches ended in a purchase. Searches in the last 90 days moved +11.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
+11.7%
Conversion, latest week
14.3%
Market size, estimated
$73Ka year
Top search term
2357 brake light bulb30K searches a year

02 · Price

A sale here is worth $9.46.

Listings sell for $9.46 on average, from $7.22 to $15.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $9.46 that is $2K to $5K a year per listing.

Average price
$9.46under the $15 to $100 sweet spot
Price range
$7.22–$15.81
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
2.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #103 within Lights, Bulbs & Indicators. It carries 2,985 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#103in Lights, Bulbs & Indicators
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
2,985per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top 2357 Brake Light Bulb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

4 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 161%
  • Brand 229%
  • Brand 37%
  • Brand 44%
  • Open — no brand owns it (0%)

Demand

2357 Brake Light Bulb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750OctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4× · 9 of 12 months tracked

Search terms

Top 2357 Brake Light Bulb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 2357 brake light bulb30K/yr
  • 2357 bulb15K/yr
  • 2357ll brake light bulb4K/yr
  • sylvania 23573K/yr
  • 23573K/yr

Reviews and returns

What reviews say buyers love and hate about 2357 Brake Light Bulb

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Brightness/Shine/Glow”
15%of negative reviews mention “Durability”
2.9%of orders come back
“Didn't last”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common 2357 Brake Light Bulb questions

Answered from the same tracked data.