Is 235/65r18 profitable to sell on Amazon United States?

The niche generates $257K/yr across 28 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +21.3%. Flapen's verdict: Worth a look (53/100).

How competitive is the 235/65r18 niche?

22 brands and 32 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in 235/65r18?

Top complaints mined from reviews: Durability, Quality-Overall, Thickness. The return rate is 0.1%.

When does demand for 235/65r18 peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the 235/65r18 niche?

Listings span $84.22–$567.02; the average listing price is $207.64 (sweet spot $15–$100). The average incumbent carries 778 reviews — the moat a new listing must climb.

235/65r18

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($84.22–$567.02) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Review moat

Good778.43

avg incumbent reviews — the moat a new listing must climb

Growth

Good+21.3%

90-day search growth — must beat 0% to launch

Market size

Okay$257K

$257K/yr · 165K searches

Avg price

Okay$207.64

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Price range

Bad$84.22–$567.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, 235/65r18 is a $257K/yr Amazon United States market (165K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

235/65r18 market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $623K–$831K; units × avg price
Conversion rate: 0.8%
Avg BSR: #683
Page quality: 0%
Prime: 68%
Sponsored: 54%
Out of stock: 5.5%
Avg brand age: 67 months
Avg seller age: 155 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

59%

Top 20: 99%

Top-5 click share

44%

Top 20: 93%

Open market

35%

Fullway28%
Mastertrack8%
Evoluxx8%
Achilles8%
TRAVELSTAR7%
Continental5%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +21.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top 235/65r18 search terms

235/65r1874K/yr +21.9%1.1% conv.
tires 235/65r1813K/yr +199.1%0.6% conv.
235/65r18 tires16K/yr +0.9%0.8% conv.
235/65/1811K/yr +17.0%1.1% conv.
235 65 r1810K/yr -1.1%0.9% conv.
235/65r18 tires set 47K/yr +35.5%0.9% conv.
235 65 18 tires6K/yr +16.9%0.9% conv.
235/65/18 tires set of 46K/yr +8.4%0.7% conv.
235 65 188K/yr -0.1%1.1% conv.
235/65/18 tires6K/yr -40.3%0.6% conv.

All search terms

Top 235/65r18 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fullway HP108 All-Season Truck/SUV Performance Radial Tire-235/65R18 235/65/18 235/65-18 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$101.554.5★13,514 rev

Set of 2 (TWO) Fullway HP108 All-Season Truck/SUV Performance Radial Tires-235/65R18 235/65/18 235/65-18 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$201.174.6★203 rev

Achilles Desert Hawk HT3 Highway 235/65R18 106H SUV/Crossover Tire

Achilles$84.224.5★14 rev

Set of 4 (Four) Travelstar UN66 235/65R18 106H All-Season High Performance CUV/SUV Tires 235/65/18- Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)

TRAVELSTAR$440.134.8★290 rev

Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R18 235/65/18 235/65-18 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA

Evoluxx$380.662.4★4 rev

Newest

by launch date

Set of 4 (FOUR) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-235/65R18 235/65/18 235/65-18 110H Load Range XL 4-Ply BSW Black Side Wall UTQG 620AA

Aplus$373.986 rev

5mo ago

Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R18 235/65/18 235/65-18 106H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA

Evoluxx$380.664 rev

5mo ago

Ironman iMove PT Plus All Season 235/65R18 106H Passenger Tire

Ironman$104.151 rev

11mo ago

Set of 4 (Four) Travelstar UN66 235/65R18 106H All-Season High Performance CUV/SUV Tires 235/65/18- Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)

TRAVELSTAR$440.13290 rev

1y ago

Set of 4 (FOUR) Mastertrack M-TRAC CUV 235/65R18 106H Crossover CUV/SUV Tires 235/65/18-Includes 3-Year Road Hazard Warranty (Tire Only)

Mastertrack$452.31293 rev

1y ago

What buyers say about 235/65r18

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality44%

“Good tires for the Price”

Quality-Overall21%

“Good affordable brand”

Value For Money19%

“Great tires for the money”

Assembly/Installation4%

“To say the least - I am very happy with my purchase and the installation”

Friction4%

“have good traction”

Advertised Vs Actual Product4%

“As advertised”

Functionality-Overall2%

“Ride smooth”

Size-Overall1%

“Fit our '24 Toyota Highlander XLE”

What buyers complain about

Durability44%

“and they are coming apart on the sides”

Quality-Overall13%

“Garbage”

Thickness13%

“Tread not thick enough”

Value For Money13%

“It could have cost me my life”

Size-Overall13%

“Good looking tire only thing not my size”

Top return reasons

Size-Overall76%

Advertised Vs Actual Product10%

Compatibility-Overall7%

Value For Money3%

Adhesion/Stickiness2%