235/65r17 tires
Skip itPrices mostly outside the sweet spot ($80.74–$516.36) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good730.48avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$378K$378K/yr · 299K searches
Avg price
Okay$186.03avg listing price — sweet spot $15–$100
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$80.74–$516.36cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, 235/65r17 tires is a $378K/yr Amazon United States market (299K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 49/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
235/65r17 tires market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $930K–$1.1M
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #492
- Page quality
- 0%
- Prime
- 56%
- Sponsored
- 68%
- Out of stock
- 4.0%
- Avg brand age
- 69 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
30
Top-5 brand share
57%
Top 20: 99%
Top-5 click share
46%
Top 20: 93%
Open market
37%
- Fullway29%
- Ironman9%
- Evoluxx8%
- TRAVELSTAR6%
- Atlas6%
- Mastertrack6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top 235/65r17 tires search terms
- 235/65r17 tires123K/yr
- 235/65r1741K/yr
- all season tires 235/65/1715K/yr
- 235 65 17 tires21K/yr
- 235/65/1716K/yr
- llantas 235/65r179K/yr
- 235 65 1712K/yr
- tires 235/65r1713K/yr
- 235/65r17 tires set of 410K/yr
- 235/65/17 tires7K/yr
Top 235/65r17 tires products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Set of 4 (FOUR) Fullway PC369 All-Season Truck/SUV Performance Radial Tires-235/65R17 235/65/17 235/65-17 108V Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA
Fullway$357.044.6★202 rev
Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tire-235/65R17 235/65/17 235/65-17 104H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Evoluxx$83.544.6★779 rev
Set of 4 (Four) Travelstar UN66 235/65R17 104H All-Season High Performance CUV/SUV Tires 235/65/17 - Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)
TRAVELSTAR$392.684.8★290 rev
Atlas Force HP All-Season Truck/SUV Performance Radial Tire-235/65R17 235/65/17 235/65-17 104H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA
Atlas$88.264.6★66 rev
Crossmax All Season 235/65R17 108V XL CHTS-1 Radial
Crossmax$90.654.7★416 rev
Newest
by launch date
Set of 4 (FOUR) Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tires-235/65R17 235/65/17 235/65-17 108H Load Range XL 4-Ply BSW Black Side Wall
Armstrong$414.811 rev
Barkley Everlast Plus 235/65R17 108H XL All Season Tire UTQG 560AA / 50K Miles Warranty
Barkley$86.5529 rev
Set of 4 (Four) Travelstar UN66 235/65R17 104H All-Season High Performance CUV/SUV Tires 235/65/17 - Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)
TRAVELSTAR$392.68290 rev
Set of 4 (FOUR) Mastertrack M-TRAC CUV 235/65R17 104H Crossover CUV/SUV Tires 235/65/17-Includes 3-Year Road Hazard Warranty (Tire Only)
Mastertrack$419.77293 rev
Set of 4 (FOUR) Mastertrack BADLANDS ATX 235/65R17 108H XL All-Season All-Terrain SUV Tires 235/65/17-Includes 3-Year Road Hazard Warranty & 5-Year Warranty (Tire Only)-UTQG 620AB
Mastertrack$516.36136 rev
Trending
90-day click momentumSet of 4 (FOUR) Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tires-235/65R17 235/65/17 235/65-17 108H Load Range XL 4-Ply BSW Black Side Wall
Armstrong$414.815.0★
Gladiator QR700-SUV P235/65R17 103T
Gladiator$91.255.0★
Barkley Everlast Plus 235/65R17 108H XL All Season Tire UTQG 560AA / 50K Miles Warranty
Barkley$86.554.7★
Leao Lion Sport HP3 235/65R17 104H BSW
LEAO$80.744.6★
Ironman Radial A/P 235/65R17 104T
Ironman$91.664.5★
What buyers say about 235/65r17 tires
What buyers praise and complain about, mined from review topics.What buyers love
“Very good tires for the price”
“well made”
“Good value”
“Perfect fit”
“As described”
“Perfect fit on a 2005 acura mdx”
“Safe riding”
“Solid tire”
“Tires new”
“Easy to get put on”
What buyers complain about
“These are cheap tires”
“Only lasted a month”
“Tires were great just wrong size waiting for my refund so I can buy the right ones”
“I have wasted my money”
“Will not even withstand running over a rock”
“need to be changed”
“The car rides very slowly”
Top return reasons
Common questions
- Is 235/65r17 tires profitable to sell on Amazon United States?
- The niche generates $378K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (49/100).
- How competitive is the 235/65r17 tires niche?
- 21 brands and 30 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in 235/65r17 tires?
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.3%.
- When does demand for 235/65r17 tires peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the 235/65r17 tires niche?
- Listings span $80.74–$516.36; the average listing price is $186.03 (sweet spot $15–$100). The average incumbent carries 730 reviews — the moat a new listing must climb.