Is 235/65r16 profitable to sell on Amazon United States?

The niche generates $76K/yr across 40 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Skip it (48/100).

How competitive is the 235/65r16 niche?

33 brands and 35 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.

What do buyers complain about in 235/65r16?

Top complaints mined from reviews: Size-Overall, Durability. The return rate is 0.0%.

When does demand for 235/65r16 peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the 235/65r16 niche?

Listings span $73.13–$512.17; the average listing price is $172.42 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.

235/65r16

Skip it

Prices mostly outside the sweet spot ($73.13–$512.17) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Brand share

Great52%

top-5 brand share — no brand owns this niche

Review moat

Great476.48

avg incumbent reviews — the moat a new listing must climb

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$172.42

avg listing price — sweet spot $15–$100

Growth

Okay+16.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$76K

$76K/yr · 68K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad$73.13–$512.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand High Price

According to Flapen's Amazon United States niche tracking, 235/65r16 is a $76K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 52% of demand. Verdict: Skip it — 48/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

235/65r16 market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $259K–$345K; units × avg price
Conversion rate: 0.7%
Avg BSR: #636
Page quality: 0%
Prime: 65%
Sponsored: 65%
Out of stock: 3.8%
Avg brand age: 69 months
Avg seller age: 158 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

33 rising

Sellers

Top-5 brand share

52%

Top 20: 91%

Top-5 click share

42%

Top 20: 84%

Open market

42%

Evoluxx15%
HANKOOK11%
TRAVELSTAR10%
STARFIRE8%
LEAO8%
Armstrong6%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +16.6% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top 235/65r16 search terms

235/65r1627K/yr +4.6%1.2% conv.
235 65 1615K/yr +23.7%0.8% conv.
235/65/16 tires4K/yr +214.3%0.2% conv.
235/65r16 tires8K/yr +9.8%0.8% conv.
235/65/168K/yr +8.2%1.2% conv.
235 65 16 tires6K/yr -35.7%1.5% conv.

All search terms

Top 235/65r16 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hankook Kinergy ST H735 all_ Season Radial Tire-235/65R16 103T

HANKOOK$113.124.6★5,312 rev

Set of 4 (Four) Travelstar UN99 All Season 235/65R16 103H All Season Radial Passenger Car Tire 235/65/16 - Includes Three-Year Road Hazard Warranty (Tire Only)

TRAVELSTAR$372.284.6★308 rev

Starfire Solarus AS All-Season 235/65R16 103T Tire

STARFIRE$81.174.6★2,591 rev

LEAO WitPlayToy Lion Sport HP3 235/65R16 103H BSW

LEAO$73.134.6★61 rev

Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tire-235/65R16 235/65/16 235/65-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA

Evoluxx$81.494.6★779 rev

Newest

by launch date

Barkley Everlast Plus 235/65R16 103T All Season Tire UTQG 560AA / 50K Miles Warranty

Barkley$81.8329 rev

4mo ago

Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R16 235/65/16 235/65-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA

Evoluxx$339.923 rev

5mo ago

Set of 2 (TWO) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/65R16 235/65/16 235/65-16 103H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA

Evoluxx$171.023 rev

5mo ago

Set of 4 (Four) Finalist UN109 All Season 235/65R16 103H SL Passenger Tires 235/65R16 (Tire Only)- Includes 3-Year Road Hazard Warranty (Tire Only)

Finalist$372.0271 rev

10mo ago

Aplus Performax LTR Commercial Van 235/65R16C 121/119R E Light Truck Tire

Aplus$91.2410 rev

1y ago

What buyers say about 235/65r16

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money49%

“Great tires for the money”

Wheel Quality18%

“These tire ride smooth. even without balancing.”

Quality-Overall11%

“have been much happier with both ride quality”

Durability8%

“For the price and durability, I probably will buy then again”

Size-Overall5%

“They fit”

Friction2%

“have good traction”

Design-Overall2%

“Very well built”

Tread Pattern Pitch1%

“tread design good for wet roads”

Comfort-Overall1%

“Comfortable ride quality”

What buyers complain about

Size-Overall18%

“just the wrong size from what I intended to ordee”

Durability17%

“I dont know how much going to last”

Top return reasons

Size-Overall72%

Compatibility-Overall8%

Quality-Overall6%

Advertised Vs Actual Product5%

Product Condition2%

Value For Money2%

Ease Of Use1%

Thin1%

Functionality-Overall1%

Pressure1%

Common questions

Is 235/65r16 profitable to sell on Amazon United States?: The niche generates $76K/yr across 40 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +16.6%. Flapen's verdict: Skip it (48/100).
How competitive is the 235/65r16 niche?: 33 brands and 35 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.
What do buyers complain about in 235/65r16?: Top complaints mined from reviews: Size-Overall, Durability. The return rate is 0.0%.
When does demand for 235/65r16 peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the 235/65r16 niche?: Listings span $73.13–$512.17; the average listing price is $172.42 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.