Is 235/60r18 profitable to sell on Amazon United States?

The niche generates $648K/yr across 38 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +14.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the 235/60r18 niche?

29 brands and 39 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in 235/60r18?

Top complaints mined from reviews: Quality-Overall, Durability, Maintenance And Repair. The return rate is 0.1%.

When does demand for 235/60r18 peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the 235/60r18 niche?

Listings span $84.37–$542.13; the average listing price is $181.79 (sweet spot $15–$100). The average incumbent carries 315 reviews — the moat a new listing must climb.

235/60r18

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Great46%

top-5 brand share — no brand owns this niche

Review moat

Great314.53

avg incumbent reviews — the moat a new listing must climb

Competition

Great38%

top-5 click share — an open shelf

Market size

Good$648K

$648K/yr · 346K searches

Avg price

Okay$181.79

avg listing price — sweet spot $15–$100

Growth

Okay+14.1%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad$84.37–$542.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, 235/60r18 is a $648K/yr Amazon United States market (346K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

235/60r18 market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $1.1M–$1.5M; units × avg price
Conversion rate: 1.0%
Avg BSR: #729
Page quality: 0%
Prime: 74%
Sponsored: 66%
Out of stock: 5.0%
Avg brand age: 60 months
Avg seller age: 171 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

29 falling

Sellers

Top-5 brand share

46%

Top 20: 93%

Top-5 click share

38%

Top 20: 86%

Open market

49%

Mastertrack13%
MICHELIN9%
TRAVELSTAR9%
SUMMIT8%
Continental7%
WESTLAKE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +14.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top 235/60r18 search terms

235/60r18161K/yr +29.9%0.9% conv.
tires 235/60r1828K/yr -1.3%0.8% conv.
235/60r18 tires18K/yr +5.8%0.7% conv.
235 60 18 tires9K/yr +201.3%0.9% conv.
235/60/1813K/yr +22.8%1.1% conv.
235/60r18 tires set of 411K/yr +15.3%0.7% conv.
235/60/18 tires set of 48K/yr +44.9%0.5% conv.
235 60 r18 tires21K/yr -58.2%0.9% conv.
235/60/18 tires23K/yr -54.3%0.9% conv.
235/60r18 103h8K/yr +10.7%1.3% conv.

All search terms

Top 235/60r18 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Set of 4 (FOUR) Mastertrack M-TRAC CUV 235/60R18 103V Crossover CUV/SUV Tires 235/60/18-Includes 3-Year Road Hazard Warranty (Tire Only)

Mastertrack$432.134.7★293 rev

MICHELIN Defender2 All-Season Tire CUV SUV Cars and Minivans - 235/60R18/XL 107H

MICHELIN$224.614.7★144 rev

Set of 4 (Four) Travelstar UN66 235/60R18 103V All-Season High Performance CUV/SUV Tires 235/60/18 - Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)

TRAVELSTAR$412.844.8★290 rev

Continental ProContact TX All Season 235/60R18 103H Passenger Tire

Continental$162.184.7★441 rev

Westlake Foray RP218 All Season 235/60R18 107V XL Passenger Tire

WESTLAKE$84.374.6★18 rev

Newest

by launch date

235/60R18 Brezza Touring A/S All Season Tire 107V BSW XL 70 000 Mileage Rating

BREZZA$96.774 rev

2mo ago

Westlake Foray RP218 All Season 235/60R18 107V XL Passenger Tire

WESTLAKE$84.3718 rev

11mo ago

Ironman iMove PT Plus All Season 235/60R18 103H Passenger Tire

Ironman$93.7315 rev

11mo ago

Set of 4 (Four) Travelstar UN66 235/60R18 103V All-Season High Performance CUV/SUV Tires 235/60/18 - Includes Three-Year Road Hazard Warranty UTQG 520AA (Tire Only)

TRAVELSTAR$412.84290 rev

1y ago

Set of 4 (FOUR) Mastertrack M-TRAC CUV 235/60R18 103V Crossover CUV/SUV Tires 235/60/18-Includes 3-Year Road Hazard Warranty (Tire Only)

Mastertrack$432.13293 rev

1y ago

What buyers say about 235/60r18

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall30%

“Good Quality”

Value For Money24%

“Good value”

Wheel Quality22%

“Happy with this tires”

Size-Overall5%

“Perfect fit”

Strength4%

“Solid product”

Advertised Vs Actual Product2%

“Just as expected”

Friction2%

“Good tire”

Grip1%

“They grip very well on corners and overall handle very well in dry and wet conditions”

Tread Pattern Pitch1%

“Really good tread pattern for rainy conditions and pretty quiet”

Comfort-Overall1%

“Comfortable with the price”

What buyers complain about

Quality-Overall20%

“So to have them go bad this fast makes it even worse on their quality”

Durability13%

“Didnt expect it to last this little”

Maintenance And Repair13%

“they need to be replaced soon”

Size-Overall10%

“Although one of the tires shipped was the incorrect size”

Grip5%

“stopping distance because these tires do not grip well while stopping on icy roads - you will slide for a bit”

Ease Of Cleaning5%

“got my hands dirty fee”

Pressure5%

“Worthless tire waste of money has no life constantly leaks pressure”

Top return reasons

Size-Overall64%

Value For Money17%

Advertised Vs Actual Product5%

Compatibility-Overall3%

Assembly/Installation3%

Quality-Overall2%

Product Condition2%

Functionality-Overall2%