Is 235/60/17 tires profitable to sell on Amazon United States?

The niche generates $210K/yr across 32 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the 235/60/17 tires niche?

22 brands and 33 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in 235/60/17 tires?

Top complaints mined from reviews: Quality-Overall, Size-Overall. The return rate is 0.1%.

When does demand for 235/60/17 tires peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the 235/60/17 tires niche?

Listings span $70.55–$502.00; the average listing price is $153.86 (sweet spot $15–$100). The average incumbent carries 795 reviews — the moat a new listing must climb.

235/60/17 tires

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($70.55–$502.00) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Brand share

Great55%

top-5 brand share — no brand owns this niche

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Review moat

Good794.56

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$153.86

avg listing price — sweet spot $15–$100

Market size

Okay$210K

$210K/yr · 73K searches

Growth

Okay+10.1%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Price range

Bad$70.55–$502.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, 235/60/17 tires is a $210K/yr Amazon United States market (73K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

235/60/17 tires market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $231K–$308K; units × avg price
Conversion rate: 1.9%
Avg BSR: #660
Page quality: 0%
Prime: 69%
Sponsored: 56%
Out of stock: 3.7%
Avg brand age: 74 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

55%

Top 20: 98%

Top-5 click share

42%

Top 20: 84%

Open market

40%

Fullway28%
Evoluxx9%
Atturo6%
Crossmax6%
Ironman6%
Mastertrack5%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +10.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top 235/60/17 tires search terms

235/60r1735K/yr +13.7%1.2% conv.
235 60 1711K/yr +22.5%0.6% conv.
235/60r17 tires10K/yr -14.1%1.0% conv.
235/60/177K/yr +0.4%1.1% conv.
235 60 17 tires4K/yr +47.1%1.5% conv.
235/60/17 tires7K/yr -5.8%0.8% conv.

All search terms

Top 235/60/17 tires products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Set of 4 (FOUR) Fullway PC369 All-Season Truck/SUV Performance Radial Tires-235/60R17 235/60/17 235/60-17 106H Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$346.954.8★76 rev

Fullway PC369 All-Season Truck/SUV Performance Radial Tire-235/60R17 235/60/17 235/60-17 106H Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$87.904.6★772 rev

Atturo AZ600 All-Season Truck/SUV Touring Radial Tire-235/60R17 235/60/17 235/60-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 560AA

Atturo$88.034.6★351 rev

Crossmax 235/60R17 102V CHTS-1

Crossmax$83.754.6★68 rev

Ironman RB-12 235/60R17 102H

Ironman$88.954.2★19 rev

Newest

by launch date

235/60R17 Brezza Touring A/S All Season Tire 102H BSW 70 000 Mileage Rating

BREZZA$88.832 rev

2mo ago

Barkley Everlast Plus 235/60R17 102H All Season Tire UTQG 560AA / 50K Miles Warranty

Barkley$88.5929 rev

4mo ago

Set of 2 (TWO) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/60R17 235/60/17 235/60-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA

Evoluxx$168.325 rev

5mo ago

Set of 4 (FOUR) Evoluxx Capricorn HP All-Season Truck/SUV Performance Radial Tires-235/60R17 235/60/17 235/60-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 700AA

Evoluxx$348.702 rev

5mo ago

Ironman iMove PT Plus All Season 235/60R17 102H Passenger Tire

Ironman$96.231 rev

11mo ago

What buyers say about 235/60/17 tires

What buyers praise and complain about, mined from review topics.

What buyers love

Wheel Quality53%

“Great Deal On NEW Tires”

Quality-Overall21%

“The tires were of great quality”

Value For Money15%

“A Great value”

Friction4%

“the traction was great”

Durability3%

“For the price and durability, I probably will buy then again”

What buyers complain about

Quality-Overall50%

“they're dirt cheap”

Size-Overall25%

“just the wrong size from what I intended to ordee”

Top return reasons

Size-Overall74%

Compatibility-Overall9%

Advertised Vs Actual Product7%

Quality-Overall3%

Functionality-Overall3%

Thin1%

Value For Money1%

Durability1%

Common questions

Is 235/60/17 tires profitable to sell on Amazon United States?: The niche generates $210K/yr across 32 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +10.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the 235/60/17 tires niche?: 22 brands and 33 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in 235/60/17 tires?: Top complaints mined from reviews: Quality-Overall, Size-Overall. The return rate is 0.1%.
When does demand for 235/60/17 tires peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the 235/60/17 tires niche?: Listings span $70.55–$502.00; the average listing price is $153.86 (sweet spot $15–$100). The average incumbent carries 795 reviews — the moat a new listing must climb.