Is 235/55r18 tires profitable to sell on Amazon United States?

The niche generates $249K/yr across 26 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +6.5%. Flapen's verdict: Skip it (48/100).

How competitive is the 235/55r18 tires niche?

19 brands and 28 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in 235/55r18 tires?

Top complaints mined from reviews: Durability, Quality-Overall. The return rate is 0.3%.

When does demand for 235/55r18 tires peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the 235/55r18 tires niche?

Listings span $76.21–$411.04; the average listing price is $173.77 (sweet spot $15–$100). The average incumbent carries 1,010 reviews — the moat a new listing must climb.

235/55r18 tires

Skip it

Prices mostly outside the sweet spot ($76.21–$411.04) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,010.23

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$173.77

avg listing price — sweet spot $15–$100

Market size

Okay$249K

$249K/yr · 145K searches

Growth

Okay+6.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.0%

search→purchase rate — share of searches ending in a sale

Price range

Bad$76.21–$411.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, 235/55r18 tires is a $249K/yr Amazon United States market (145K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 48/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

235/55r18 tires market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $434K–$521K; units × avg price
Conversion rate: 1.0%
Avg BSR: #746
Page quality: 0%
Prime: 54%
Sponsored: 69%
Out of stock: 5.2%
Avg brand age: 68 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

46%

Top 20: 93%

Open market

33%

Fullway30%
Evoluxx16%
Ironman7%
Landgolden5%
TRAVELSTAR4%
Finalist4%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +6.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top 235/55r18 tires search terms

235/55r1868K/yr +4.9%0.9% conv.
235/55r18 tires19K/yr +12.8%0.6% conv.
235 55 18 tires12K/yr +20.9%1.0% conv.
235/55/1810K/yr +23.1%1.1% conv.
235 55 186K/yr +19.4%0.8% conv.
tires 235/55r186K/yr +30.1%0.8% conv.
235/55r18 tires set of 46K/yr -30.5%0.8% conv.
235 55 r18 tires7K/yr -11.7%1.2% conv.
235 55 r187K/yr -1.3%0.9% conv.
235/55/18 tires4K/yr -15.5%0.5% conv.

All search terms

Top 235/55r18 tires products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Set of 4 (FOUR) Fullway HP108 All-Season Truck/SUV High Performance Radial Tires-235/55R18 235/55ZR18 235/55/18 235/55-18 104W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$386.254.5★156 rev

Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tire-235/55R18 235/55/18 235/55-18 104V Load Range XL 4-Ply BSW Black Side Wall UTQG 480AA

Evoluxx$84.744.6★849 rev

Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-235/55R18 235/55/18 235/55-18 104V Load Range XL 4-Ply BSW Black Side Wall UTQG 480AA

Evoluxx$346.174.8★6 rev

Set of 2 (TWO) Fullway HP108 All-Season Truck/SUV High Performance Radial Tires-235/55R18 235/55ZR18 235/55/18 235/55-18 104W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$195.704.6★43 rev

Ironman iMove Gen 2 A/S 235/55R18 100V

Ironman$93.474.6★1,505 rev

Newest

by launch date

Barkley Aphelios UHP 235/55R18 104W XL All Season Tire

Barkley$80.3520 rev

3mo ago

Barkley Veigar HT 235/55R18 104H XL All Season Tire UTQG 480AA / 50K Miles Warranty

Barkley$82.129 rev

4mo ago

Set of 4 (FOUR) Evoluxx Capricorn 4X4 HP All-Season Truck/SUV Performance Radial Tires-235/55R18 235/55/18 235/55-18 104V Load Range XL 4-Ply BSW Black Side Wall UTQG 480AA

Evoluxx$346.176 rev

5mo ago

Set of 4 (FOUR) Landgolden LGS87 All-Season Truck/SUV Performance Radial Tires-235/55R18 235/55/18 235/55-18 100V Load Range SL 4-Ply BSW Black Side Wall UTQG 500AA

Landgolden$350.2713 rev

7mo ago

Royal Black Racing Trac Racing 235/55ZR18 104W XL Passenger Tire

ROYALBLACK$78.8643 rev

8mo ago

What buyers say about 235/55r18 tires

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money35%

“Worth the price”

Wheel Quality29%

“Best tires for the price, smooth riding”

Size-Overall13%

“Fits great”

Quality-Overall10%

“Good quality tires”

Grip2%

“The tires fit great and have some very good grip and are great in rain sand dirt and gravel”

Assembly/Installation2%

“had it installed it was a great affordable purchase”

Strength2%

“Nice looking, strong, Great price”

Advertised Vs Actual Product2%

“The tire looked as pictured”

Tread Pattern Pitch1%

“Has a good treadwear, traction, and temp ratings comparable to the big name brands”

What buyers complain about

Durability50%

“Poor Durability/Quality”

Quality-Overall38%

“Worst company and cheap, the tires looks cheap and their shipping is even worse”

Top return reasons

Size-Overall70%

Compatibility-Overall9%

Advertised Vs Actual Product7%

Product Condition5%

Functionality-Overall2%