Is 235/45/18 tires profitable to sell on Amazon United States?

The niche generates $1.0M/yr across 36 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the 235/45/18 tires niche?

23 brands and 37 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in 235/45/18 tires?

Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Product Condition. The return rate is 0.1%.

When does demand for 235/45/18 tires peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the 235/45/18 tires niche?

Listings span $67.05–$352.78; the average listing price is $170.96 (sweet spot $15–$100). The average incumbent carries 724 reviews — the moat a new listing must climb.

235/45/18 tires

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($67.05–$352.78) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Great$1.0M

$1.0M/yr · 330K searches

Review moat

Good724.44

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$170.96

avg listing price — sweet spot $15–$100

Growth

Okay+0.0%

90-day search growth — must beat 0% to launch

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad$67.05–$352.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals High Price

According to Flapen's Amazon United States niche tracking, 235/45/18 tires is a $1.0M/yr Amazon United States market (330K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

235/45/18 tires market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $1.4M–$1.7M; units × avg price
Conversion rate: 1.8%
Avg BSR: #750
Page quality: 0%
Prime: 47%
Sponsored: 72%
Out of stock: 5.1%
Avg brand age: 57 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

49%

Top 20: 86%

Open market

29%

Fullway32%
Landspider12%
Continental9%
Ironman8%
Barkley5%
Pirelli4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top 235/45/18 tires search terms

235/45r18170K/yr -3.9%1.2% conv.
235/45r18 tires set of 415K/yr -0.7%0.7% conv.
235 45 18 tires17K/yr +39.0%1.2% conv.
235/45/1817K/yr -13.1%1.2% conv.
235 45 1812K/yr +9.5%1.3% conv.
235/45r18 tires12K/yr +21.2%0.7% conv.
tires 235/45r1810K/yr +42.9%1.1% conv.
235/45/18 tires13K/yr -12.0%0.9% conv.
235/45/18 tires set of 47K/yr +10.8%0.6% conv.
llantas 235/45r187K/yr -6.8%1.2% conv.

All search terms

Top 235/45/18 tires products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Fullway HP108 All-Season Passenger Car High Performance Radial Tire-235/45R18 235/45ZR18 235/45/18 235/45-18 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$82.694.5★13,514 rev

Set of 4 (FOUR) Fullway HP108 All-Season Passenger Car High Performance Radial Tires-235/45R18 235/45ZR18 235/45/18 235/45-18 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$333.344.8★26 rev

Set of 4 (FOUR) Landspider Citytraxx H/P All-Season Passenger Car High Performance Radial Tires-235/45R18 235/45ZR18 235/45/18 235/45-18 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Landspider$320.984.7★273 rev

Continental ProContact TX All Season 235/45R18 94V Passenger Tire

Continental$129.474.9★50 rev

Set of 2 (TWO) Fullway HP108 All-Season Passenger Car High Performance Radial Tires-235/45R18 235/45ZR18 235/45/18 235/45-18 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$163.744.4★596 rev

Newest

by launch date

Set of 4 (FOUR) Armstrong Blu-Trac HP All-Season Passenger Car High Performance Radial Tires-235/45R18 235/45/18 235/45-18 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 340AA

Armstrong$333.121 rev

2mo ago

Barkley Aphelios UHP 235/45R18 98Y XL All Season Tire 235/45ZR18 235/45/18 235/45-18

Barkley$75.7520 rev

3mo ago

Set of 4 (FOUR) Landgolden LG27 All-Season Passenger Car High Performance Radial Tires-235/45R18 235/45ZR18 235/45/18 235/45-18 98W Load Range XL 4-Ply BSW Black Side Wall UTQG 500AA

Landgolden$317.663 rev

7mo ago

Royal Black Racing Trac Racing 235/45ZR18 98W XL Passenger Tire

ROYALBLACK$67.0543 rev

8mo ago

Ironman iMove PT Plus All Season 235/45R18 94V Passenger Tire

Ironman$80.8420 rev

11mo ago

What buyers say about 235/45/18 tires

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall29%

“Good quality tires”

Value For Money29%

“Great Value”

Wheel Quality24%

“Nice tires the ride is smooth and quiet”

Size-Overall5%

“Fit perfectly”

Advertised Vs Actual Product4%

“Exactly what i expected”

Friction2%

“Fift will work well everything's good”

Grip2%

“Grip the road well”

Durability2%

“The style and durability”

Product Condition1%

“Brand new”

Assembly/Installation1%

“Just had them installed so too early to tell”

What buyers complain about

Quality-Overall50%

“Tires Ain't Pretty”

Advertised Vs Actual Product25%

“False advertising”

Product Condition13%

“Got sold tires that were 2 years old”

Maintenance And Repair6%

“need replaced 6 months after installations”

Durability6%

“Did not last”

Top return reasons

Size-Overall66%

Compatibility-Overall8%

Value For Money6%

Advertised Vs Actual Product5%

Functionality-Overall5%

Quality-Overall4%

Product Condition2%

Maintenance And Repair1%

Durability1%

Strength1%

Common questions

Is 235/45/18 tires profitable to sell on Amazon United States?: The niche generates $1.0M/yr across 36 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the 235/45/18 tires niche?: 23 brands and 37 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in 235/45/18 tires?: Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Product Condition. The return rate is 0.1%.
When does demand for 235/45/18 tires peak?: Demand is steady year-round — the busiest month runs 1.3× the quietest.
What does it cost to enter the 235/45/18 tires niche?: Listings span $67.05–$352.78; the average listing price is $170.96 (sweet spot $15–$100). The average incumbent carries 724 reviews — the moat a new listing must climb.