How competitive is the 235/40/18 niche on Amazon United States?

16 brands and 33 sellers compete in 235/40/18 on Amazon United States. The top 5 235/40/18 products take 52% of clicks and its top 5 brands hold 75% of demand.

What do buyers complain about in 235/40/18?

235/40/18 buyers on Amazon United States complain most about Durability, Smell, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the 235/40/18 niche?

235/40/18 sells for $142.01 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $68.01–$322.75. The average incumbent carries 893 reviews — the moat a new listing must climb.

235/40/18

235/40/18 shows low returns (0.0%), but prices mostly outside the sweet spot ($68.01–$322.75) keeps it on the watch list.

Signals High Price

Flapen Score

Worth a look

Top 44% of 7,287 Automotive niches · +1 vs the category median of 49

This niche Category average · 7,287 niches

Is 235/40/18 profitable on Amazon?

According to Flapen's Amazon United States niche tracking, 235/40/18 is a $290K/yr Amazon United States market (128K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 50/100.

235/40/18: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +12.7% over the last 90 days and 1.6% of searches end in a purchase.

$290K

revenue / yr

Units sold / yr4K

Search volume / yr+12.7%128K

Conversion rate1.6%

Avg price$142.01

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers16 · 33

Top-5 product click share52%

Open market25%

Avg brand age73 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 26 products

Top 235/40/18 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Lexani LXUHP-207 UHP 235/40ZR18 95W XL Passenger Tire

Price: $71.34
Rating: 4.5/5
Reviews: 2,771
Age: 7y ago

Fullway HP108 All-Season Passenger Car High Performance Radial Tire-235/40R18 235/40ZR18 235/40/18 235/40-18 95W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Price: $80.36
Rating: 4.5/5
Reviews: 13,514
Age: 10y ago

Set of 2 (TWO) Forceum Hexa-R All-Season Passenger Car High Performance Radial Tires-235/40R18 235/40ZR18 235/40/18 235/40-18 95Y Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA

Price: $152.94
Rating: 4.3/5
Reviews: 95
Age: 6y ago

Set of 2 (TWO) Fullway HP108 All-Season Passenger Car High Performance Radial Tires-235/40R18 235/40ZR18 235/40/18 235/40-18 95W Load Range XL 4-Ply BSW Black Side Wall UTQG 380AA

Price: $158.51
Rating: 4.4/5
Reviews: 364
Age: 6y ago

Set of 4 (FOUR) Forceum Hexa-R All-Season Passenger Car High Performance Radial Tires-235/40R18 235/40ZR18 235/40/18 235/40-18 95Y Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA

Price: $300.73
Rating: 4.3/5
Reviews: 36
Age: 6y ago

Newest

by launch date

Set of 4 (FOUR) Aplus PRO Racing All Season Passenger High Performance Radial Tires-235/40R18 235/40ZR18 235/40/18 235/40-18 95W Load Range XL 4-Ply BSW Black Side Wall UTQG 420AA

Price: $280.52
Rating: 5.0/5
Reviews: 3
Age: 5mo ago

Accelera Iota EVT Passenger Car All-Season High Performance Radial Tire-235/40R18 235/40ZR18 235/40/18 235/40-18 95Y Load Range XL 4-Ply BSW Black Side Wall UTQG 320AA

Price: $72.85
Rating: 4.3/5
Reviews: 99
Age: 10mo ago

Aplus Pro Racing 235/40ZR18 95W XL Racing Tire

Price: $69.69
Rating: 4.6/5
Reviews: 269
Age: 1y ago

Summit Ultramax UHP Performance Passenger Tire 235/40R18 235/40/18

Price: $79.55
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Continental ProContact RX All Season 235/40R18 91W Passenger Tire

Price: $141.57
Rating: 4.4/5
Reviews: 19
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

52%

Top 20: 92%

Open market

20%

Fullway26%
Lexani20%
Forceum14%
Continental8%
Aplus6%
Ironman5%

235/40/18 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume128KCVR1.6%Products26Brands16Top 5 Brands75%OOS Rate5.8%Rating4.5★Reviews893Avg BSR#848

No pronounced peak months · busiest ÷ quietest = 1.3×

Top 235/40/18 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

235/40r1863K/yr +16.7%1.3% conv.
235/40/1817K/yr -10.2%1.1% conv.
235 40 1815K/yr +4.4%1.7% conv.
235/40r18 tires9K/yr +18.8%0.8% conv.
235/40/18 tires9K/yr +21.1%1.1% conv.
235 40 18 tires6K/yr +55.7%1.6% conv.
235/40r18 91w4K/yr +24.8%1.1% conv.
235/40zr185K/yr -7.0%2.2% conv.

What reviews say buyers love and hate about 235/40/18

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Quality-Overall34%

“Good quality”

Value For Money22%

“Value for money is good”

Wheel Quality18%

“they ride good”

Size-Overall8%

“Fit perfect”

Strength2%

“still going strong with over 35,000 miles”

What buyers complain about

63% of reviews

Durability25%

“Questionable reliability”

Smell13%

“Smell of rubber”

Quality-Overall13%

“A lot of reviewers on here expect 5 star nascar level quality on $70 tires”

Size-Overall13%

“Amazon says they wont fit my car”

235/40/18 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

69%

2Advertised Vs Actual Product

3Value For Money

4Compatibility-Overall

5Functionality-Overall

Common 235/40/18 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores 235/40/18 50/100 on Amazon United States — Worth a look. The niche generates $290K/yr across 26 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +12.7% over the last 90 days.