Is 225/65r17 tires profitable to sell on Amazon United States?

The niche generates $451K/yr across 42 tracked products. 7 of 10 products launched in the last 360 days are still selling. 90-day search growth is +3.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the 225/65r17 tires niche?

27 brands and 37 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 49% of demand.

What do buyers complain about in 225/65r17 tires?

Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 0.4%.

When does demand for 225/65r17 tires peak?

Demand peaks in Nov; the busiest month runs 2.0× the quietest.

What does it cost to enter the 225/65r17 tires niche?

Listings span $73.16–$461.04; the average listing price is $175.16 (sweet spot $15–$100). The average incumbent carries 338 reviews — the moat a new listing must climb.

225/65r17 tires

Worth a look

Shows low returns (0.4%), but prices mostly outside the sweet spot ($73.16–$461.04) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Great49%

top-5 brand share — no brand owns this niche

Review moat

Great338.45

avg incumbent reviews — the moat a new listing must climb

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Market size

Good$451K

$451K/yr · 367K searches

Avg price

Good$175.16

avg listing price — sweet spot $15–$100

Growth

Okay+3.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Price range

Bad$73.16–$461.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, 225/65r17 tires is a $451K/yr Amazon United States market (367K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Nov. Verdict: Worth a look — 51/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

225/65r17 tires market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $1.1M–$1.4M; units × avg price
Conversion rate: 0.7%
Avg BSR: #626
Page quality: 0%
Prime: 69%
Sponsored: 76%
Out of stock: 6.2%
Avg brand age: 62 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

27 rising

Sellers

Top-5 brand share

49%

Top 20: 95%

Top-5 click share

46%

Top 20: 84%

Open market

43%

SAILUN11%
Fullway11%
Goodyear10%
TRAVELSTAR9%
Forceum8%
Crossmax7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +3.7% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.0×

Open Trend

Top 225/65r17 tires search terms

llantas 225/65r17111K/yr -3.4%0.3% conv.
225/65r1755K/yr +17.2%1.2% conv.
225/65r17 tires set of 437K/yr -3.1%0.8% conv.
tires 225/65r1715K/yr +89.3%1.2% conv.
225/65/1723K/yr +29.3%1.3% conv.
225 65 1714K/yr +0.8%1.6% conv.
225/65r17 tires all terrain15K/yr -12.4%0.3% conv.
tire 225/65r1713K/yr -1.2%1.0% conv.
michelin tires 225/65r1715K/yr -29.0%0.3% conv.
car tires 225/65r179K/yr +29.4%0.6% conv.

All search terms

Top 225/65r17 tires products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sailun Atrezzo SH408 All Season 225/65R17 102H Passenger Tire

SAILUN$82.854.6★244 rev

Set of 4 (FOUR) Fullway PC369 All-Season Truck/SUV Performance Radial Tires-225/65R17 225/65/17 225/65-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 380AA

Fullway$344.604.5★225 rev

Set of 4 (Four) Travelstar UN99 All Season 225/65R17 102H All Season Radial Passenger Car Tire 225/65/17 - Includes Three-Year Road Hazard Warranty (Tire Only)

TRAVELSTAR$368.624.6★308 rev

Set of 4 (FOUR) Forceum Penta All-Season Truck/SUV Performance Radial Tires-225/65R17 225/65/17 225/65-17 106H Load Range XL 4-Ply BSW Black Side Wall UTQG 400AA

Forceum$332.214.4★191 rev

Goodyear Assurance Finesse All-Season 225/65R17 SL 102 H Tire

Goodyear$105.044.5★433 rev

Newest

by launch date

Set of 4 (FOUR) Armstrong Tru-Trac AT II Truck/SUV A/T All-Terrain Off-Road Radial Tires-225/65R17 225/65/17 225/65-17 102T Load Range SL 4-Ply BSW Black Side Wall

Armstrong$410.871 rev

2mo ago

Barkley Everlast Plus 225/65R17 102H All Season Tire UTQG 560AA / 50K Miles Warranty

Barkley$83.3929 rev

4mo ago

Set of 2 (TWO) Aplus Performax SUV/CUV Truck/SUV All-Season Highway Radial Tires-225/65R17 225/65/17 225/65-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 620AA

Aplus$175.993 rev

5mo ago

Set of 4 (FOUR) Landspider CityTraxx H/T All-Season Truck/SUV Highway Radial Tires-225/65R17 225/65/17 225/65-17 102H Load Range SL 4-Ply BSW Black Side Wall UTQG 480AA

Landspider$344.9011 rev

6mo ago

Prinx HiCountry A/T2 All Terrain 225/65R17 106T XL Light Truck Tire

Prinx$104.737 rev

7mo ago

What buyers say about 225/65r17 tires

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“They seem to be very well made”

Wheel Quality26%

“Great tires”

Value For Money25%

“Great deal”

Friction4%

“Traction is great grips well”

Assembly/Installation3%

“Easy install”

Size-Overall3%

“Correct fit”

Durability3%

“Strong and durable”

Comfort-Overall2%

“comfortable”

Tread Pattern Pitch2%

“Great tread”

Grip1%

“good grip”

What buyers complain about

Quality-Overall46%

“Poor quality tires”

Durability21%

“Did not last as long as I hoped”

Size-Overall17%

“Height and size issue”

Value For Money8%

“Could have saved $$$$ I could have saved over $100+ by buying a cheaper set of tires”

Top return reasons

Size-Overall73%

Compatibility-Overall7%

Value For Money7%

Advertised Vs Actual Product4%

Functionality-Overall3%

Product Condition2%

Quality-Overall2%

Assembly/Installation1%